Meta Ads Specialist (Facebook / Instagram) — Digital Marketing Agency

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: TYPE OF WORK

Part Time

: SALARY

$400/month

: HOURS PER WEEK

20

: DATE UPDATED

Sep 1, 2026

JOB OVERVIEW

About the role

Coffee Stout Media is a digital marketing agency serving chiropractic, acupuncture, wellness, and local service businesses. We are formalizing Meta Ads as a core service line and need a specialist who can run campaigns end to end for our client base.

This is not a "set it and forget it" role. Clients need active management, creative testing, and clear reporting.

What you'll work on
Campaign setup and structure — building out Meta campaigns for chiropractic and wellness clients, including offer-based campaigns (example: SoftWave therapy promotions)
Creative testing — running structured ad creative and copy tests, not just launching one ad and hoping
Audience and targeting — building and refining audiences for local service businesses
Budget management and optimization — monitoring spend, CPL, and ROAS daily and adjusting
Landing page and funnel awareness — working with our team to make sure ad traffic lands somewhere built to convert
Client reporting — contributing to our reporting framework so clients can see performance clearly, not just vanity metrics
Conversions API (CAPI) setup — implementing and maintaining server-side tracking to improve match rates and reporting accuracy
Troubleshooting — pixel issues, tracking gaps, CAPI errors, ad account flags or disapprovals
Requirements
2+ years hands-on experience managing Meta Ads for clients (not just your own business or a single account)
Can speak fluently in CPL, ROAS, CAC, conversion rate, and funnel terms
Experience with lead generation campaigns for local or service-based businesses
Comfortable with Meta Ads Manager, Events Manager, and basic pixel/conversion troubleshooting
Experience setting up Conversions API (server-side tracking), either directly or through a tag manager / integration like GTM or Zapier
Strong written English for client-facing reporting and internal updates
Must be able to work US Eastern Time hours, approximately 9am-5pm EST
Nice to have
Experience with chiropractic, medical, or wellness clients
Experience working alongside GoHighLevel (GHL) for lead routing and nurture
Familiarity with GA4 and basic attribution concepts
Experience managing multiple ad accounts at once (we run close to 80 client accounts)
What we offer
Long-term, ongoing position with a growing service line, not a short-term project
Clear reporting frameworks and SOPs already in place
Direct communication with agency leadership

How to apply

Please include:

Screenshots or a Loom walkthrough of a Meta Ads account you managed, with results (CPL, ROAS, or lead volume)
Your available hours in EST

A short note on how you approach creative testing, improving data quality, etc.

Applications without real account examples will not be considered.

SKILL REQUIREMENT

Performance Marketing Instagram marketing Facebook Ads

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Meta Ads Specialist (Facebook / Instagram) — Digital Marketing Agency

Please login or register as jobseeker to apply for this job.

TYPE OF WORK

SALARY

HOURS PER WEEK

DATE UPDATED

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