Meta Ads Specialist (B2C Lead Gen) – 1-Month Paid Trial (Part-Time)

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TYPE OF WORK

Part Time

SALARY

$400/month

HOURS PER WEEK

15

DATE UPDATED

May 24, 2026

JOB OVERVIEW

Base Monthly Salary: $300 – $500 USD / Month
Job Type: Part-Time (approx. 15/week) with potential to scale to Full-Time as the business grows.
Industry: Medical Tourism / High-Ticket B2C Lead Generation

IMPORTANT: READ THIS FIRST BEFORE APPLYING
To prove you have excellent attention to detail and have actually read this job post, please start your cover letter or application message with the exact words: "I AM A LEAD GEN EXPERT." If you do not include this exact phrase at the very top of your application, it will be automatically rejected.

About Us
We are an independent, consumer-facing digital media and information hub specializing in high-ticket medical tourism. Specifically, we educate and nurture UK consumers looking for premium, life-changing aesthetic dental treatments abroad (such as smile makeovers, implants, and veneers) at a fraction of UK costs.

Our business model is pay-per-lead (B2C). Our most successful customer acquisition strategy involves organizing live, face-to-face consultation pop-up events across major cities in the UK. Partner clinics fly their medical teams into the UK, and we drive highly qualified local prospects to book free, in-person consultations at these events. This high-touch model builds massive trust and drives incredible booking and sales conversion rates.

We are looking for a sharp, metrics-driven Meta Ads Specialist based in the Philippines to own the strategy, creation, and optimization of our Facebook and Instagram lead generation campaigns for these UK events.

Your Responsibilities
Campaign Setup & Structure: Build, launch, and manage Meta ad campaigns specifically targeting localized UK audiences to book appointments for upcoming live events.

Full Asset Creation: You will be responsible for drafting highly persuasive, direct-response ad copy hooks and designing/sourcing the static imagery for the ads.

Video Creative Direction: While we will provide raw footage or edited video assets, you must provide the creative direction, scripting guidance, and hook ideas based on what is performing in the account.

Lead Generation Funnels: Run, test, and optimize both Meta Native Lead Forms (Instant Forms) and custom landing page conversion funnels.

Optimization & Lead Quality Management: Ruthlessly monitor and optimize campaigns daily to maintain a low Cost Per Lead (CPL) while maximizing intent and lead quality.

Tracking & Tech: Ensure Meta pixels, Conversions API, and custom tracking parameters are flawlessly implemented.

Requirements (Must-Haves)
Proven B2C Lead Gen Experience: You must have a track record of driving direct consumer leads (not just e-commerce ROAS or brand awareness). Experience in high-ticket service lead gen, aesthetics, medical, or dental is a massive plus.

High-Level English & Copywriting: Your written English must be flawless, with a strong understanding of UK consumer psychology, pain points, and direct-response hooks.

Automation Familiarity: Understand how lead data moves. You don't need to be a developer, but you must understand how Meta forms connect to CRMs (via tools like webhooks, Make, or Zapier) to ensure zero lead latency.

How We Will Work Together (The 1-Month Paid Trial)
We believe in letting the work speak for itself. We will select top candidates for a paid 1-month trial on a part-time basis.

First 2 Weeks: Audit our current setup, map out the creative/copy strategy, build out assets, and build the campaign structure for an upcoming UK event.

Remaining Weeks: Run the campaign live with a dedicated testing budget, optimizing for high-intent bookings.
If your communication is sharp, your technical skills are solid, and the campaign shows strong potential, this will immediately convert into an ongoing, part-time monthly retainer, with the opportunity to transition to full-time as our business grows.

How to Apply
If you match the criteria above, reply with:

The secret keyword mentioned at the top of this post.

Specific examples of B2C Lead Gen campaigns you have personally run. Do not just give us generic definitions. Tell us:

What industries/campaigns did you run?

What exact funnel architecture did you use (e.g., Native Forms, Multi-step landing pages, Quiz funnels)?

What specific quality metrics were you measured on by your clients (we don't want vanity metrics like impressions or CTR—give us the data that actually moves the business needle).

Your target monthly rate for part-time campaign management.

Your WhatsApp number.

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