Meta Ads / Performance Marketing Manager

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: TYPE OF WORK

Part Time

: SALARY

10 USD per hour

: HOURS PER WEEK

20

: DATE UPDATED

Sep 26, 2026

JOB OVERVIEW

About the Role

We are a premium Caribbean food brand bringing generations of family flavor to a modern audience. Our flagship products — flavor-first Scotch Bonnet pepper sauces — are growing across DTC, Amazon, and retail channels. As we continue to scale, we're looking for an experienced Meta Ads specialist to take greater ownership of our paid social and help build a stronger, more scalable customer acquisition engine.

Work Structure & Requirements

Schedule: Part-time — 20 hours per week
Location: Remote
Timezone: Pacific Standard Timezone
Compensation: 12 USD per hour

Key Responsibilities

Meta Ads Management & Execution
Own the day-to-day management of our Facebook and Instagram advertising campaigns
Build, launch, and manage campaigns within Meta Ads Manager
Translate the founders' broader marketing strategy into effective paid social campaigns
Structure campaigns appropriately across prospecting, retargeting, and customer acquisition objectives
Manage audiences, targeting, placements, budgets, and bidding strategies
Monitor campaigns regularly and make proactive optimizations based on performance
Identify opportunities to scale winning campaigns while controlling acquisition costs
Stay current with Meta platform changes, advertising best practices, and emerging paid social strategies
Testing & Optimization
Develop and manage a structured A/B testing roadmap across creative, messaging, audiences, hooks, offers, and campaign structures
Increase the volume and consistency of testing within the account
Test multiple creative concepts and quickly identify winning and underperforming assets
Analyze results and determine where budget should be increased, reduced, or reallocated
Continuously identify new hypotheses and opportunities for improving campaign performance
Build a repeatable testing and optimization process rather than relying on one-off campaigns
Analytics & Reporting
Track key advertising KPIs including ROAS, CPA/CAC, CTR, CPM, CPC, conversion rate, and overall spend efficiency
Provide clear reporting on campaign performance and testing results
Explain what is working, what is not working, and what should be tested next
Identify performance trends and provide actionable recommendations — not just data summaries
Help stakeholders understand the relationship between ad creative, targeting, spend, and overall DTC performance

Required Skills & Experience

Meta Ads Experience: 5+ years of hands-on Meta Ads / Facebook Ads experience with demonstrated ability to manage Facebook and Instagram ad campaigns end to end
DTC / CPG Background: Previous experience with DTC, e-commerce, CPG, food, beverage, or consumer brands strongly preferred
Platform Expertise: Strong understanding of Meta Ads Manager and campaign architecture — comfortable owning setup, optimization, testing, and reporting independently
Performance Marketing: Strong understanding of performance marketing metrics and customer acquisition economics; able to interpret campaign data and turn insights into clear actions
Communication: Strong written and verbal English communication skills; able to clearly explain campaign strategy and results to a founder-led team
Profile: Proactive, analytical, and highly organized; comfortable operating within a lean, fast-moving business environment

To Apply:
Kindly send your resume and introduction video

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Meta Ads / Performance Marketing Manager

Please login or register as jobseeker to apply for this job.

TYPE OF WORK

SALARY

HOURS PER WEEK

DATE UPDATED

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