Meta Ads Media Buyer (Lead Generation for Webinar Funnels)

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: TYPE OF WORK

Part Time

: SALARY

$400/m

: HOURS PER WEEK

8

: DATE UPDATED

Mar 25, 2026

JOB OVERVIEW

I’m looking for a skilled Media Buyer to manage paid advertising campaigns that generate leads for a webinar funnel promoting an online mentorship program.

The primary goal of this role is to drive qualified webinar registrations through Meta ads (Facebook and Instagram) and optimize campaigns for cost per lead and conversions. I plan on running my first webinar July 21 but would like to bring someone on a month before to warm up the ad account. Starting in August, I plan to run webinars on a bi-weekly basis.

This is a great opportunity for someone experienced with lead generation campaigns and webinar funnels, with potential for long-term work as we scale advertising spend.

**Responsibilities**

Campaign Management

* Launch and manage paid advertising campaigns on Facebook and Instagram
* Optimize campaigns for cost per lead and webinar registrations
* Monitor performance and adjust targeting, creatives, and budgets

Lead Generation Strategy

* Drive leads to a webinar registration funnel
* Test different audiences and ad creatives
* Identify and scale winning campaigns

Performance Tracking

* Monitor key metrics such as cost per lead, click-through rate, and conversions
* Provide weekly reports on campaign performance
* Suggest improvements to improve campaign results

Collaboration

* Work with our team to test ad creatives
* Coordinate with the funnel and CRM systems
* Provide recommendations to improve funnel performance

**Tools You May Work With**

* Meta Ads Manager
* Webinar lead generation funnels
* CRM systems (such as GoHighLevel)
* Funnel platforms (such as ClickFunnels)
* Analytics and campaign reporting tools

**Campaign Details**

Primary campaign objective: generate webinar registrations for a mentorship program.

Initial ad budget: approximately **$2,000 per month**, with plans to scale as campaigns become profitable.

**Hours**

Approximately **5–10 hours per week** depending on campaign needs.

**Ideal Candidate**

* Experience running Meta ads for lead generation
* Experience with webinar funnels or online education businesses
* Strong understanding of cost-per-lead optimization
* Comfortable analyzing ad performance and making adjustments
* Strong communication and reporting skills

**Bonus Experience**

* Experience running ads for coaching, consulting, or digital product businesses
* Experience optimizing webinar funnels
* Experience scaling ad spend beyond $10k/month

**To Apply**

Please include:

1. Examples of Meta ad campaigns you’ve managed
2. Typical cost-per-lead results you’ve achieved
3. Experience with webinar or lead generation funnels
4. Your availability each week

SKILL REQUIREMENT

Facebook Ads Media Buying Campaign Optimization

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Meta Ads Media Buyer (Lead Generation for Webinar Funnels)

Please login or register as jobseeker to apply for this job.

TYPE OF WORK

SALARY

HOURS PER WEEK

DATE UPDATED

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