Meta Ads Manager

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: TYPE OF WORK

Full Time

: SALARY

1200

: HOURS PER WEEK

40

: DATE UPDATED

Jan 26, 2026

JOB OVERVIEW

Senior Meta Media Buyer (eCommerce)
Location: Remote
Type: Full-Time or Contract
Experience: 5+ Years (eCommerce Required)
About SAMA Labs
SAMA Labs is a performance-driven eCommerce growth agency built by operators, not marketers. We partner with serious DTC brands to scale profitably—balancing acquisition, retention, creative velocity, and contribution margin.
This is not a role for someone chasing vanity ROAS. We’re looking for a senior Meta Media Buyer who understands true CAC, LTV, AOV, blended performance, and attribution reality—and knows how to scale accounts while protecting the business underneath.

Role Overview
We’re seeking an experienced Senior Meta Media Buyer to own the strategy, execution, and performance of Meta Ads across a portfolio of eCommerce brands.
You will be responsible for managing full-funnel Meta programs—from cold acquisition to retention—while working closely with creative, email/SMS, Google Ads, and CRO teams. This role requires a deep understanding of how Meta fits into a broader acquisition and retention ecosystem, not just how to optimize inside Ads Manager.
If you live in data, think in CAC and LTV, and believe creative is the primary lever of scale, you’ll thrive here.

Key Responsibilities
Full-Funnel Meta Strategy & Execution
Own end-to-end Meta Ads strategy for multiple eCommerce brands simultaneously.

Build and scale prospecting, retargeting, and retention funnels with clear performance guardrails.

Structure accounts for clean testing, scalability, and long-term learning (naming conventions, budgets, controls).

Develop and manage creative testing frameworks that consistently surface winning concepts.

Performance Optimization & Financial Awareness
Monitor and optimize accounts daily based on:

Customer Acquisition Cost (CAC)

Blended and platform-level ROAS

AOV, LTV, MER, and contribution margin

Understand how Meta performance impacts downstrea ---------- trics (repeat purchase rate, payback window, cash flow).

Identify performance trends, diagnose issues, and execute corrective actions quickly.

Conduct weekly deep-dive analyses on funnel performance, audience behavior, and creative fatigue.

Contribute insights to internal reporting and client-facing summaries.

Attribution & Measurement
Work comfortably across different attribution models and platforms.

Understand the limitations of platform-reported attribution and how to triangulate performance using:

Shopify

GA4

Triple Whale, Northbeam, or similar tools

Evaluate Meta’s role in blended performance, not just last-click or 7-day click metrics.

Creative Direction & Collaboration
Partner closely with creative teams to brief, request, and iterate on ad concepts.

Provide data-backed feedback on:

Hooks

Angles

Formats

UGC vs. produced content

Align creative testing with funnel needs and audience learnings.

Help drive creative velocity without sacrificing signal quality.

Cross-Channel Collaboration
Work alongside Email/SMS, Google Ads, and Web/CRO teams to ensure alignment.

Understand how Meta feeds:

First-party data growth

Retention and LTV expansion

Other paid channels (search, retargeting, branded demand)

Collaborate with the Director of Client Services to align performance with client goals and business realities.

Platform Expertise & Innovation
Stay current on Meta platform updates, algorithm shifts, and creative trends.

Test and implement new strategies across:

Bidding

Audiences

Placements

Creative formats

Recommend tools, workflows, and frameworks that improve performance, clarity, and scalability.

Qualifications
5+ years of hands-on Meta Ads experience for eCommerce brands (required).

Proven experience managing multiple accounts simultaneously with monthly spend ranging from $10K–$250K+.

Strong understanding of:

Full-funnel media buying

CAC vs. LTV dynamics

AOV, payback periods, and contribution margin

Experience working with attribution platforms (Triple Whale, Northbeam, GA4, Shopify).

Strong analytical skills with the ability to translate data into action.

Comfortable briefing creative teams and evaluating creative performance.

Clear communicator who can explain performance to internal stakeholders.

Highly organized, proactive, and comfortable in a fast-paced, test-iterate-scale environment.

SKILL REQUIREMENT

Facebook marketing Facebook Ads Meta Business Suite

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Meta Ads Manager

Please login or register as jobseeker to apply for this job.

TYPE OF WORK

SALARY

HOURS PER WEEK

DATE UPDATED

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