Meta Ads & GHL Operator specialist

***At Polaris, we’re on the lookout for a driven, detail-oriented, and marketing-savvy Marketing and Acquisitions Assistant to join our world-class team. If you thrive in fast-paced environments, love the idea of being the operational backbone of a company’s marketing engine, and have strong hands-on experience with GoHighLevel, content creation, CRM systems, and social media, this role is for you.

***About us:
Polaris is a consulting agency with a bold mission: To help 1 million Founders to leverage time, reclaim freedom, and scale without sacrifice. We’re the only firm blending coaching and done-for-you services through a hybrid model — empowering our clients with strategic delegation, streamlined operations, and scalable systems.

***Who we are looking for:
We are looking for someone who can be the drivingng force behind the client acquisition process of established online coaches, consultants, and info product founders. These are expert-led businesses where the founder IS the brand. Your job is to oversee Meta ad campaigns such as lead ad campaigns, low-ticket course campaigns, and appointment/VSL campaigns — making sure that ad spend is turning into leads, customers, booked calls, and sales. You own two tightly connected lanes end to end: the Meta ads that put the founder's offer in front of the right people, and the GoHighLevel infrastructure that captures, nurtures, and routes every lead toward a call. This is not a support role for someone who waits to be told what to do — we're looking for a proactive, driven, high-energy operator who is ready to stand alongside the Founder and take real responsibility over marketing performance.


***Key Responsibilities
***Meta Ads — End-to-End Campaign Ownership
- Strategy: Build funnel-based paid strategies for coaching and consulting offers, tying each campaign to a clear objective and target cost per result.
- Audience targeting: Build custom, lookalike, layered, and retargeting audiences with exclusions to cut overlap and waste.
- Creative production: Research competitor ads and produce a steady pipeline of static and video creatives, plus copy that positions the founder as the authority.
- Campaign build & launch: Set up campaigns in Ads Manager and connect tracking through Pixel, Conversion API, and GoHighLevel before any spend goes live.
- Budget management: Pace budgets, scale winners, cut losers early, and manage frequency and CPM to stay efficient as spend grows.
- Performance optimization: Track cost per booked call daily, run structured A/B tests, and flag anomalies right away with a proposed fix.

***Creative Research & Production (Ad & Funnel Assets)
- Use AI to analyze competitor ads, landing pages, messaging angles, and industry trends.
- Set up Claude copywriting projects with clear instructions and context files from competitor research, guidelines, and internal assets.
- Use AI to draft emails, appointment reminders, hooks, headlines, and landing page copy.
- Turn sales call transcripts, top content, and proven landing pages into new ad copy and emails with AI.
- Use AI to create ad images and scroll-stopping graphics.

***GoHighLevel CRM Setup & Management
- Set up sub-accounts from scratch, including domain, email, A2P-verified SMS, custom fields, and snapshots.
- Build lead magnet, webinar, VSL, and low-ticket funnels with forms, integrations, and automated email sequences.
- Manage email with deliverability best practices, tagging, smartlist segmentation, and automated sequences.
- Run pipelines with tagging, stages, and triggers that create and update opportunities automatically.
- Keep the email list healthy through deliverability practices, tagging, and segmentation.
- Connect Meta, Google, and other platforms through native GoHighLevel integrations or Zapier.

***Marketing & Ads Performance Tracking
- Set up tracking across Meta Pixel, Conversion API, Google Analytics, and UTMs.
- Build dashboards that track the full path from opt-ins to booked calls to show rate across Meta and GoHighLevel.
- Deliver weekly reports that end with clear recommendations on what to kill, scale, or test next.

***Workflow Documentation
- Document recurring tasks and processes into clear SOPs and process maps, with the help of AI.
- Document funnel templates, automated workflows, forms, and other sub-account setups into shareable snapshots.

***Key Responsibilities
- Minimum 3 years virtual work experience in paid media and marketing operations — experience with coaches, consultants, course creators, or founder-led personal brands highly preferred (agency background highly preferred but not mandatory).
- - Proven, hands-on experience managing Meta (Facebook & Instagram) ad campaigns end to end — strategy, audience targeting, creative production, budget management, and performance optimization — with results you can speak to.
- Proven experience using GoHighLevel at agency and sub-account levels, especially lead magnet, VSL, and webinar funnels.
- Strong grasp of tech stack integrations and tracking setups across Meta and Google Analytics (Pixel, Conversion API, UTM).
- Excellent written and spoken English — able to write ad and email copy in a founder's voice convincingly.
- Confident and proactive in using AI tools such as ChatGPT, Claude, and Perplexity to improve productivity and output quality.
- Proactive, driven, and high-energy — ready to take real responsibility over marketing performance alongside the Founder rather than wait for instructions.
- Self-starter with extreme ownership, systems thinking, and a can-do attitude: flags problems before being asked, brings solutions with problems, and never marks a task done that isn't.
- High attention to detail around funnel formatting, ad campaign setups, and reporting accuracy — previews funnels on mobile, tests tracking before spend, and checks every link before anything goes live.
- Comfortable communicating with sophisticated entrepreneurs, with strong verbal and video

***Role Requirements
**Work Schedule**

- Full-time position. 8 hours per day, Monday to Friday.
- Exact shift times based on the founder's timezone — may require working across North American, European, or Australia/Asia Pacific time zones.
- Availability may be required around launches, webinars, and key campaign windows.

**Compensation Structure and Perks**

- Competitive salary starting at 5 USD / hour (860 USD / month)
- Eligibility to earn quarterly bonuses of up to 1,600 USD per year.
- Pay rise potential according to experience and performance.
- Opportunity to be hired for projects at higher one-off fees on top of standard salary.
- Access to Polaris's AI-marketing training bootcamp and ongoing coaching for career development.
- Work-from-home privilege.
- Opportunity to work alongside high-performing virtual teams and world-class coaching and consulting Founders scaling across 14+ countries.

***Apply Here
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