Meta Ads - Direct Response Copywriter: Proven Experience Required

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TYPE OF WORK

Any

SALARY

Up to $300 per week

HOURS PER WEEK

30

DATE UPDATED

Aug 12, 2026

JOB OVERVIEW

We’re looking for a **strong direct response copywriter with real, recent experience producing copy that converts.**

This is **not an entry-level copywriting role**, and we’re not looking for someone whose experience is mainly general brand copy, blogs, SEO articles, or theoretical copywriting knowledge.

We need someone who UNDERSTANDS **direct response advertising**, can study what is already working in a market, and turn research and customer psychology into strong creative.

## What we need

You should have:

* **Strong direct response copywriting experience**
* **Recent, verifiable proof of your work and results**
* Experience writing copy specifically for **Facebook/Meta ads**
* A strong understanding of **hooks, angles, pain points, desires, objections, mechanisms, offers, and customer awareness**
* The ability to research competitors, customers, reviews, forums, existing winning ads, and other market data before writing
* The ability to take research and turn it into **new advertising concepts**, rather than simply rewriting existing copy
* Strong familiarity with **AI tools** and the ability to use AI effectively as part of your research and copywriting process without relying on it to do the thinking for you

## This is extremely important

When applying, you **must provide recent proof of strong direct response work.**

We want to see examples such as:

* Meta/Facebook ads you personally wrote
* The actual copy or creatives
* What product/brand they were for
* When they ran
* Any performance information you can share — spend, CPA, ROAS, CTR, revenue, longevity, winning status, etc.
* A brief explanation of what **you personally contributed**

Screenshots, ad-library examples, portfolio links, case studies, or other evidence are strongly preferred.

**Generic portfolios without proof of recent direct response advertising experience will not be prioritized.**

## How you should think

We want someone who can look at a product and ask:

**Why would someone actually buy this?**

Then dig deeper into:

* What problem are they trying to solve?
* What outcome do they really want?
* What have they already tried?
* What frustrates them about existing solutions?
* What beliefs or objections are stopping them from buying?
* What messages are competitors already using successfully?
* What new angles can we test?
* What would make someone stop scrolling and care?

You should be comfortable combining **research, customer psychology, creative strategy, and copywriting**.

## The role

You’ll primarily help us develop direct response concepts and copy for paid social advertising, particularly Meta.

Depending on the project, this may include:

* Researching competitors and customers
* Identifying promising angles
* Developing hooks and concepts
* Writing static-ad copy
* Writing video hooks/scripts
* Iterating winning concepts
* Turning existing winning ideas into new variations
* Collaborating with creative strategists, designers, and editors
* Using AI to accelerate research, ideation, and iteration

## 1-month paid trial

We want to begin with a **one-month paid trial**.

The goal of the trial is to see how well you:

* Research
* Think
* Write
* Generate strong ideas consistently
* Take feedback
* Work with our team
* Contribute to advertising performance

If there’s a strong fit, we’re interested in continuing the relationship beyond the trial.

## To apply

Please answer these questions:

1. **How many years have you been writing direct response copy?**
2. **What types of products or brands have you written Meta/Facebook ads for?**
3. **Send 3–5 examples of recent direct response ads you personally worked on.**
4. **For each example, tell us what you wrote and any performance/results you can prove.**
5. **What is the most successful paid-social ad or campaign you've personally written?**
6. **Walk us through how you research a new product before writing ads for it.**
7. **How do you currently use AI in your copywriting/research process?**
8. **Are you comfortable starting with a one-month paid trial?**

### Important application instruction

Start your application with the words:

**“DIRECT RESPONSE”**

Then immediately include your **strongest recent piece of proof that you can write profitable paid-social advertising.**

We care far more about **proof, judgment, and actual direct response ability** than an impressive-sounding résumé.

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