Meta Ads & Creative Specialist VA – Facebook/Instagram Campaigns & Creatives (E-commerce Wellness Project)

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: TYPE OF WORK

Part Time

: SALARY

$8–$12 USD per hour (negotiable based on

: HOURS PER WEEK

20

: DATE UPDATED

Mar 5, 2026

JOB OVERVIEW

We’re running a fast-moving e-commerce launch for wellness/supplement products (targeting women 35–55 with weight loss/menopause focus). We need a skilled Meta Ads Specialist to take full ownership of Facebook & Instagram ad campaigns: setup, targeting, creative production, testing, optimization, and daily performance management. You’ll run the traffic engine independently after initial handover, delivering leads for owner to close via WhatsApp. Goal: High ROAS (return on ad spend) with low-risk creatives that avoid platform flags.
Key Responsibilities

Build, launch, and manage Meta ad campaigns (Facebook & Instagram) using Ads Manager/Business Suite.
Define & refine audiences: Women 35–55, interests (weight loss, menopause, wellness, Ozempic alternatives, fitness after 40), behaviors, lookalikes from pixel data.
Create & refresh ad creatives: Use Canva to design images (before/after transformations, urgency overlays), short videos if possible, write compelling copy (emotional hooks, testimonials, scarcity). Produce 5–10 variations per test.
Run A/B tests: Low-budget daily tests ($20–$50/day initially), analyze results (clicks, CPC, CTR, conversions), scale winners, pause losers fast.
Set up & monitor pixel/events for tracking (views, add-to-cart, leads).
Optimize daily: Adjust bids, budgets, placements, targeting based on data.
Report simply: Daily/weekly Google Sheet updates (spend, ROAS, leads generated, top creatives).
Light organic support: If experienced, post subtle seeding/comments on relevant Reddit subs (follow strict guidelines to avoid bans).
Follow provided guidelines: Avoid direct drug/medical claims in ads/copy to reduce ban risk.

Required Skills & Experience

1–2+ years hands-on experience managing Meta (Facebook & Instagram) ad campaigns (e-commerce, lead gen, or wellness preferred).
Proficient in Meta Business Suite/Ads Manager, pixel setup, audience targeting, A/B testing, scaling.
Strong Canva skills (or basic Photoshop) for quick ad image/copy creation.
Solid English communication (written reports, clear updates).
Data-driven mindset: Comfortable analyzing metrics and making optimization decisions.
Reliable internet, quiet workspace, backup power (common in PH).
Honest, proactive, and able to work independently with minimal supervision once trained.
Bonus: Experience with Reddit/social seeding, lookalike audiences, or running urgency/FOMO campaigns.

What We Offer

Weekly payments on time.
Clear templates, targeting lists, ad guidelines, and training handover (I’ll share everything needed to run autonomously).
Opportunity for more hours/pay if you deliver strong ROAS in first 2 weeks.
Long-term role if it’s a great fit.
Direct owner communication (no agency layers).

How to Apply
Reply with:

Your full name & OnlineJobs.ph profile link (or resume/portfolio link).
Short intro: Why are you a strong fit for Meta ads + creative production in e-commerce/wellness?
Your hourly rate expectation ($8–$12 range).
Years of experience specifically with Meta ads (campaign management, not just general social).
Attach 2–3 screenshots/examples of past Meta ad campaigns/creatives you’ve created or managed (blur any sensitive/client info; show targeting, copy, images, performance if possible).
Your typical availability (hours/day, timezone) and if you can overlap with Thailand evenings for quick chats.

Serious applicants only – top candidates will get a quick paid test task ($30–$50, e.g., “Set up a mock campaign for women 35–55 wellness audience + create 3 ad variations”). We respond within 24 hours.
Looking forward to your application!
Thomas

SKILL REQUIREMENT

Facebook marketing Facebook Ads Ads Management

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Meta Ads & Creative Specialist VA – Facebook/Instagram Campaigns & Creatives (E-commerce Wellness Project)

Please login or register as jobseeker to apply for this job.

TYPE OF WORK

SALARY

HOURS PER WEEK

DATE UPDATED

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