Meta Ads Creative & Performance Lead

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: TYPE OF WORK

Full Time

: SALARY

$5-10

: HOURS PER WEEK

20

: DATE UPDATED

Jul 19, 2026

JOB OVERVIEW

Meta Creative & Performance Lead

We are looking for a hands-on Meta Creative & Performance Lead to own the full paid advertising cycle across a portfolio of e-commerce and service brands.

This is not a media-buying-only role. You will be responsible for d ---------- what ads should be created, producing those ads, launching campaigns and using performance data to determine what gets created next.

Core Responsibilities
Research & Strategy
Research customers, competitors, products and market trends.
Review account performance to identify opportunities.
Develop creative angles, hooks, offers and testing plans.
D ---------- what creative needs to be produced each week.
Creative Production
Design high-quality direct-response static ads.
Edit short-form video ads from existing footage.
Write hooks, on-screen text, primary copy and headlines.
Turn product images, UGC, testimonials and founder content into effective ads.
Produce new variations of winning concepts quickly.
Maintain each client’s brand standards.
Meta Ads Management
Build, launch and manage Meta campaigns.
Monitor budgets, audiences, tracking and performance.
Scale winning campaigns and reduce inefficient spending.
Identify creative fatigue and replace weak ads quickly.
Manage both e-commerce and lead-generation accounts.
Analysis & Reporting
Analyse performance at account, campaign and creative level.
Explain what is working, what is not and why.
Turn weekly insights into clear actions and new creative.
Identify offer, landing page or conversion issues outside the ad account.
Required Skills
Strong experience managing Meta Ads.
Strong understanding of direct-response advertising.
Graphic design skills using Canva or Adobe.
Short-form video editing using CapCut, Premiere Pro or similar.
Experience writing ad copy, hooks and headlines.
Strong commercial and analytical thinking.
Excellent organisation and attention to detail.
Confident written and spoken English.
Able to work independently and take ownership of results.

Experience with e-commerce brands, particularly fashion, health or supplements, is highly preferred.

What Success Looks Like
Every client receives new creative each week.
Creative is produced and launched without constant direction.
Winning concepts are identified and expanded quickly.
Underperforming creative is addressed before it damages results.
Reporting always leads to a clear action.
Meta revenue grows profitably across the portfolio.
The complete creative and campaign workflow runs consistently.
Tools

Experience with the following is preferred:

Meta Ads Manager
Canva and/or Adobe Creative Suite
CapCut and/or Premiere Pro
Shopify
Notion
Google Workspace

SKILL REQUIREMENT

Facebook Ads Advertising Management Advertising And Marketing Design

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Meta Ads Creative & Performance Lead

Please login or register as jobseeker to apply for this job.

TYPE OF WORK

SALARY

HOURS PER WEEK

DATE UPDATED

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