Meta Ads Campaign Manager — Meta Certified Required

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: TYPE OF WORK

Full Time

: SALARY

$8 - $10

: HOURS PER WEEK

40

: DATE UPDATED

Jul 10, 2026

JOB OVERVIEW

Job Overview

MF Digital Marketing is a specialized graduate higher-education marketing agency serving U.S. law schools, business schools, engineering programs, and other graduate programs.

We are hiring a Meta Ads Campaign Manager to manage Facebook and Instagram lead-generation campaigns for U.S. graduate education clients.

This is a Meta-only paid advertising rol. This is not a general paid media role. This is not a social media content role. This is not a Canva, organic posting, influencer, community management, or virtual assistant position.

The right candidate has deep hands-on experience inside:

Meta Ads Manager, Meta Business Manager, Meta Events Manager, Meta Pixel, Meta Lead Forms, Facebook/Instagram campaigns, custom audiences, retargeting, and Meta Conversions API.

We are looking for a true Meta operator who can build, launch, optimize, troubleshoot, document, and improve campaigns without daily step-by-step supervision.

---

Meta Certification Requirement

A current Meta certification is required.

Applicants must hold an active:
Meta Certified Media Buying Professional

Please include a verification link, badge link, screenshot, certificate number, or other proof of certification with your application.

Applications without proof of an active Meta Certified Media Buying Professional certification will not be reviewed.

Additional Meta certifications are strongly preferred, especially:

Meta Certified Media Planning Professional
Meta Certified Marketing Science Professional

Meta Certified Digital Marketing Associate is helpful, but it does not satisfy the certification requirement for this senior role.

---

What You Will Own

You will be responsible for Meta campaign execution and performance across multiple client accounts, including:
* Facebook and Instagram campaign setup
* Meta lead-generation campaigns
* Meta Lead Forms
* Landing-page conversion campaigns
* Campaign structure and launch QA
* Audience strategy
* Custom audiences
* Lookalike audiences
* Retargeting audiences
* Exclusions and audience hygiene
* Creative testing
* Copy testing
* Ad set testing
* Budget pacing
* CPL optimization
* Lead volume optimization
* Lead quality analysis
* Conversion-rate analysis
* Meta Pixel setup and troubleshooting
* Meta Events Manager diagnostics
* Meta Conversions API support and troubleshooting
* Event match quality review
* Attribution and conversion tracking checks
* Ad review and rejection troubleshooting
* Account access troubleshooting
* Business Manager permissions
* Page access
* Ad account access
* 2FA/security checks
* Payment/account hold documentation
* Campaign documentation
* Launch checklists
* Performance notes
* Internal issue logs

This role requires someone who can see problems early, diagnose them clearly, and communicate what needs to happen next.

---

Required Experience

Applicants must have all of the following:
* Active Meta Certified Media Buying Professional certification
* At least 5 years of hands-on paid advertising experience
* Direct ownership of Meta Ads Manager campaigns
* Strong Facebook and Instagram lead-generation campaign experience
* Experience managing campaigns for multiple clients, brands, or business units
* Advanced understanding of Meta campaign objectives
* Advanced understanding of campaign structure
* Advanced understanding of budget pacing and optimization
* Advanced understanding of audiences, placements, conversion events, and delivery
* Hands-on experience with Meta Pixel
* Hands-on experience with Meta Conversions API
* Hands-on experience with Meta Events Manager
* Experience with Meta Lead Forms
* Experience with landing-page conversion campaigns
* Experience troubleshooting tracking, event match quality, attribution, and conversion issues
* Experience optimizing for CPL, lead quality, conversion rate, and downstream performance
* Experience with Meta Business Manager access, permissions, pages, ad accounts, and 2FA
* Strong written and spoken English
* High attention to detail
* Excellent organization and documentation habits
* Ability to manage deadlines independently
* Ability to work full-time on an agreed schedule supporting U.S.-based clients

---

Preferred Experience

Strong candidates may also have:
* Meta Certified Media Planning Professional certification
* Meta Certified Marketing Science Professional certification
* Agency experience
* Higher education marketing experience
* B2B lead-generation experience
* Regulated-industry advertising experience
* Experience diagnosing Meta ad rejections
* Experience diagnosing Meta payment holds
* Experience diagnosing Meta account reviews or Business Manager access issues
* Working knowledge of GA4 and Google Tag Manager as they relate to Meta Pixel and CAPI validation

---

Please do not apply if your main background is:
* Organic social media posting
* Social media calendars
* Canva graphics
* Video editing
* Influencer marketing
* Community management
* Customer service
* Boosted posts only
* General virtual assistant work
* Content creation without Meta Ads Manager ownership
* Ecommerce-only media buying with no lead-generation experience

We need someone who has personally owned Meta campaigns, not someone who has only assisted with content, reporting, or boosted posts.

---

Reliability Expectations
This is a full-time remote role supporting U.S.-based clients.

Reliable attendance, punctuality, and clear communication are required. Missed deadlines, unplanned absences, repeated lateness, or schedule conflicts that affect client work are not acceptable.

You must maintain a reliable primary internet and a backup internet solution.

This role requires accuracy, urgency, documentation, and ownership. Our clients depend on us to launch campaigns correctly, monitor performance, troubleshoot platform issues quickly, and protect enrollment deadlines.

---

To Apply

Please submit:
* Resume
* Expected hourly rate
* Proof of active Meta Certified Media Buying Professional certification
* Links or screenshots of any additional Meta certifications
* Three professional references
* Written answers to the application questions below

---

Application Questions

1. Do you currently hold an active Meta Certified Media Buying Professional certification? Please provide a verification link, badge link, screenshot, or certificate number.

2. Do you hold any additional Meta certifications, including Media Planning Professional or Marketing Science Professional?

3. When does your Meta certification expire or require renewal?

4. What Meta Ads Manager campaigns have you personally owned and optimized?

5. What is the largest monthly Meta advertising budget you have personally managed?

6. How many Meta ad accounts have you managed at the same time?

7. Describe your hands-on Meta Conversions API experience. What implementation or troubleshooting work did you personally complete?

8. Describe your experience with Meta Pixel and Events Manager troubleshooting.

9. Describe a Meta lead-generation campaign you materially improved. Include the goal, the problem, the actions you took, and the measurable result.

10. Describe your experience with Meta Lead Forms and landing-page conversion campaigns.

11. Describe a time you had to troubleshoot a Meta ad rejection, account hold, payment issue, access issue, or Business Manager issue. What happened, and how did you handle it?

12. What primary and backup internet solutions do you maintain?

13. Are you available full-time, 40 hours per week, on an agreed schedule supporting U.S.-based clients?

Applications that do not answer these questions will not be reviewed.

Qualified candidates will complete a technical interview, practical Meta campaign-management assessment, and reference checks.

---

Skills Required
* Meta Ads Manager
* Facebook Ads
* Instagram Ads
* Meta Business Manager
* Meta Pixel
* Meta Events Manager
* Meta Conversions API
* Meta Lead Forms
* Lead Generation
* Campaign Optimization
* Conversion Tracking
* Retargeting
* Paid Social Advertising

SKILL REQUIREMENT

Meta Pixel Facebook Ads Meta Business Suite

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Meta Ads Campaign Manager — Meta Certified Required

Please login or register as jobseeker to apply for this job.

TYPE OF WORK

SALARY

HOURS PER WEEK

DATE UPDATED

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