Meta Ad Creative Strategist & Copywriter

Please login or register as jobseeker to apply for this job.

: TYPE OF WORK

Full Time

: SALARY

$4-$7 USD / HR

: HOURS PER WEEK

40

: DATE UPDATED

Oct 15, 2026

JOB OVERVIEW

Virtual Assistant – AI Ad Creative Strategist & Copywriter

Position: AI Ad Creative Strategist & Copywriter
Job Type: Full-Time
Industry: E-commerce / Apparel
Primary Focus: Facebook & Instagram Ads

ABOUT THE ROLE

We are looking for a detail-oriented, creative, and highly organized Virtual Assistant whose sole responsibility will be researching, developing, and improving advertising concepts for our e-commerce brands.

You will follow our established Standard Operating Procedures (SOPs) to develop high-quality ad concepts, headlines, hooks, primary text, and creative scripts using AI tools such as Claude and Gemini.

This is not a general VA position. Your entire role will focus on creating better advertising concepts through customer research, copywriting, creative strategy, and AI-assisted content development.

We provide detailed SOPs, AI prompts, frameworks, and guidelines. Your responsibility is to execute these processes consistently while using your own judgment to improve the final output.

KEY RESPONSIBILITIES

1. Customer & Market Research

Conduct in-depth market research using Gemini Deep Research and our provided prompts.

Identify ideal customer profiles (ICPs), purchasing motivations, desires, and emotional triggers.

Research customer objections, hesitations, and buying behavior.

Analyze competitor advertisements, customer reviews, and existing winning ads.

Organize research into structured documents that can be reused for future advertising.

2. Advertising Headlines & Hooks

Use Claude AI and our established prompts to generate advertising headlines and hooks.

Develop multiple variations targeting different customer profiles, buying motivations, and objections.

Evaluate AI-generated copy and select the strongest options.

Refine headlines and hooks to make them more compelling, natural, and attention-grabbing.

Maintain an organized Google Sheets database of generated concepts.

3. Primary Ad Copywriting

Develop persuasive primary text for Facebook and Instagram advertisements.

Follow our copywriting frameworks and guidelines.

Focus on customer benefits, emotional triggers, storytelling, and objection handling.

Ensure copy is conversational, easy to understand, and written for the target audience.

Review and improve AI-generated writing rather than simply copying its output.

4. Advertising Concepts & Creative Strategy

Develop creative concepts for static image ads, video ads, and other Meta advertising formats.

Select appropriate advertising frameworks, such as AIDA and PAS.

Create detailed visual concepts and scripts explaining what each advertisement should show.

Develop different creative approaches, including authentic UGC-style advertisements and polished brand creatives.

Ensure concepts follow our provided visual guidelines and advertising safe zones.

5. Organization & Quality Control

Follow our SOPs step by step.

Maintain organized Google Sheets containing research, headlines, hooks, scripts, and advertising concepts.

Review every deliverable for quality, accuracy, and alignment with our target audience.

Continuously refine AI-generated content until it meets our standards.

Submit completed work in a clear, organized format for review.

REQUIRED QUALIFICATIONS

Excellent written English with strong grammar and communication skills.

Experience using AI tools such as Claude, ChatGPT, or Gemini.

Strong understanding of marketing psychology and persuasive writing.

Ability to follow detailed SOPs and instructions independently.

Strong attention to detail and organizational skills.

Comfortable working extensively in Google Docs and Google Sheets.

Ability to evaluate creative ideas critically instead of blindly accepting AI-generated output.

Reliable, consistent, and able to meet deadlines.

PREFERRED QUALIFICATIONS

Previous experience writing Facebook or Instagram advertising copy.

Experience working with e-commerce or direct-to-consumer brands.

Familiarity with Meta advertising creative strategies.

Understanding of customer research, buyer psychology, and direct-response copywriting.

Experience with AIDA, PAS, UGC advertising, and creative testing.

TOOLS YOU WILL USE

Claude AI: Headlines, hooks, advertising copy, scripts, and creative concepts.

Gemini Deep Research: Customer and market research.

Google Sheets: Organizing research, copy, and creative concepts.

Google Docs: Maintaining research documents and following SOPs.

WHAT SUCCESS LOOKS LIKE

We are looking for someone who can consistently produce high-quality, well-researched advertising concepts with minimal supervision.

A successful candidate will consistently follow our SOPs without skipping steps, produce creative advertising ideas that go beyond generic AI-generated content, understand the target customer, and deliver organized, polished, ready-to-review advertising concepts.

IMPORTANT

We are not looking for someone who simply copies and pastes AI responses. We want someone who can use AI as a tool, recognize strong marketing ideas, improve weak outputs, and consistently produce compelling advertising concepts.

This role does not involve managing advertising campaigns, launching ads, graphic design, or video editing. The focus is entirely on research, copywriting, and creative concept development.

SKILL REQUIREMENT

Copywriting Facebook Ads Photoshop

SHARE THIS POST

Job Post	Reporter	Rank	Reason	Date

BENCHMARKS

Loading Time: Base Classes	0.0010
Controller Execution Time ( Jobseekers / Job )	0.0237
Total Execution Time	0.0275

GET DATA

No GET data exists

MEMORY USAGE

1,513,000 bytes

POST DATA

No POST data exists

URI STRING

jobseekers/job/Meta-Ad-Creative-Strategist-Copywriter-1750713

CLASS/METHOD

jobseekers/job

DATABASE: onlinejobs (Jobseekers:$db) QUERIES: 13 (0.0155 seconds) (Hide)

0.0011	`SELECT * FROM exrates WHERE rate_name = 'USD-PHP'`
0.0009	SELECT * FROM `employer_jobs` WHERE `job_id` = 1750713 LIMIT 1
0.0012	SELECT * FROM `employers` WHERE `employer_id` = 754408 LIMIT 1
0.0017	SELECT COUNT(*) AS `numrows` FROM `t_thread` `t` LEFT JOIN `t_thread_misc` `misc` ON `t`.`id` = `misc`.`thread_id` WHERE `t`.`job_id` = 1750713 AND `misc`.`id` IS NULL
0.0008	SELECT e.business_name, e.logo, e.website, e.rebill_date, e.date_added member_date, hits, DATEDIFF('2026-10-21',ej.date_added) duration_days, DATEDIFF('2026-10-21',e.rebill_date) duration_rebill, ej.*, e.deactivate FROM employers e, employer_jobs ej WHERE e.employer_id = ej.employer_id AND ((e.user_level >= '500' AND ej.date_added <= e.rebill_date) OR e.employer_id = '' OR (ej.date_approved <> '2000-01-01' and DATEDIFF('2026-10-21',ej.date_added) <= 14 )) AND e.deactivate != 1 AND ej.deleted = 0 AND job_id = '1750713'
0.0003	SELECT * FROM `employer_jobs_skills` `ejs` LEFT JOIN `skills_categories` `sc` ON `ejs`.`skill_id` = `sc`.`id` WHERE `job_id` = 1750713
0.0011	`UPDATE employer_jobs SET hit_counts = '*Oct-15-2026=381Oct-16-2026=259Oct-17-2026=77Oct-18-2026=7Oct-19-2026=1Oct-20-2026=1**Oct-21-2026=3' WHERE job_id= '1750713'`
0.0009	`UPDATE employer_jobs SET monthly_hits = '***Oct-2026=729' WHERE job_id= '1750713'`
0.0010	`SELECT date_sent FROM jobseeker_sent_emails WHERE jobseeker_id = '' AND job_id = '1750713' AND status LIKE 'sent%' ORDER BY id DESC`
0.0007	SELECT * FROM `employer_jobs_skills` `ejs` LEFT JOIN `skills_categories` `sc` ON `ejs`.`skill_id` = `sc`.`id` WHERE `job_id` = 1750713
0.0047	SELECT COUNT(*) AS `numrows` FROM `employer_jobs` WHERE `employer_id` = '754408' AND `date_added` >= '2022-06-08'
0.0007	`select * from teasers`
0.0004	`SELECT * FROM skill_categories WHERE skill_cat_id=''`

HTTP HEADERS (Show)

SESSION DATA (Show)

__ci_last_regenerate	1792578833
last_page	https://v1.stage.onlinejobs.ph/jobseekers/job/Meta-Ad-Creative-Strategist-Copywriter-1750713
csrf-token	14052e99cdb9b35f53e4c4478a36ede3

CONFIG VARIABLES (Show)

base_url	https://v1.stage.onlinejobs.ph
log_threshold	2
enable_profiler
index_page
uri_protocol	PATH_INFO
url_suffix
language	english
charset	UTF-8
enable_hooks	1
subclass_prefix	MY_
composer_autoload	vendor/autoload.php
permitted_uri_chars	a-z 0-9~%.:_\=\-\+\@?\&
enable_query_strings
controller_trigger	c
function_trigger	m
directory_trigger	d
allow_get_array	1
log_path
log_file_extension
log_file_permissions	420
log_date_format	Y-m-d H:i:s
error_views_path
cache_path
cache_query_string
encryption_key	OdBUArjiWg9I7u7bvAwQ7Fu35VB1kzga
sess_driver	files
sess_cookie_name	ci_session
sess_expiration	2678400
sess_save_path
sess_match_ip
sess_time_to_update	300
sess_regenerate_destroy
cookie_prefix
cookie_domain
cookie_path	/
cookie_secure
cookie_httponly
standardize_newlines
global_xss_filtering	1
csrf_protection
csrf_token_name	csrf_test_name
csrf_cookie_name	csrf_cookie_name
csrf_expire	7200
csrf_regenerate	1
csrf_exclude_uris	Array ( )
compress_output
time_reference	local
rewrite_short_tags
proxy_ips
ojadmin	JpjZkQN5A8l@^L
salt	+UFjSAT49tPZLtmU2CIG2FYN7pRhgsWyLHgSyQa6k3I=
queue_enabled
twilio	Array ( [sid] => AC00c0594045c6eef9407e8fff01f3d467 [token] => f0bfc0b73444a077894a43f5f75e6d41 [length] => 6 [from] => +639221200200 [code_expiry_seconds] => 14400 )
maintenance	Array ( [admin] => Array ( [verification] => ) [announcement_bar] => Array ( [show_slow_issue_message] => ) )
trustpilot	Array ( [to_email] => onlinejobs.ph+3d844ebf71@invite.trustpilot.com )
services	Array ( [google_tag_manager] => Array ( [id] => GTM-T5CQMS6P ) [chatgpt] => Array ( [secret] => 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 ) [claude] => Array ( [secret] => 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 ) )
v2_url	https://v2.onlinejobs.ph
replacemyself_secret_key	Kk1WpgTMkc4wBQOqC5rqCssdLhACKrsJeTtO1ywUkT4=
app	Array ( [app] => Array ( [command] => Array ( [map] => Array ( [OnlineJobs\Mailer\Command\SendEmailCommand] => OnlineJobs\Mailer\Handler\SendEmailHandler [OnlineJobs\Mail\Command\SendEmailCommand] => OnlineJobs\Mail\Handler\SendEmailHandler [OnlineJobs\Mail\Command\QueueEmailPendingCommand] => OnlineJobs\Mail\Handler\QueueEmailPendingHandler [OnlineJobs\Mail\Command\QueueJobEmailPendingCommand] => OnlineJobs\Mail\Handler\QueueJobEmailPendingHandler [OnlineJobs\Mail\Command\QueueUnapprovedEmailCommand] => OnlineJobs\Mail\Handler\QueueUnapprovedEmailHandler [OnlineJobs\Mail\Command\ProcessEmailQueueCommand] => OnlineJobs\Mail\Handler\ProcessEmailQueueHandler [OnlineJobs\Mail\Command\PutJobseekerEmailOnHoldCommand] => OnlineJobs\Mail\Handler\PutJobseekerEmailOnHoldHandler [OnlineJobs\Purchase\Command\RealEstateVaCourseCommand] => OnlineJobs\Purchase\Handler\RealEstateVaCourseHandler [OnlineJobs\Test\Command\HelloCommand] => OnlineJobs\Test\Handler\HelloHandler ) [middleware] => Array ( ) ) [providers] => Array ( [0] => OnlineJobs\Bus\BusServiceProvider [1] => OnlineJobs\Database\DbServiceProvider [2] => OnlineJobs\Mailer\MailerServiceProvider [3] => OnlineJobs\Support\SupportServiceProvider [4] => OnlineJobs\Employer\ServiceProvider [5] => OnlineJobs\Jobseeker\ServiceProvider [6] => OnlineJobs\Mail\ServiceProvider [7] => OnlineJobs\Postal\ServiceProvider [8] => OnlineJobs\Queue\ServiceProvider [9] => OnlineJobs\Courier\ServiceProvider [10] => OnlineJobs\Job\ServiceProvider [11] => OnlineJobs\Purchase\ServiceProvider ) ) )
meta	Array ( [facebook] => Array ( [input] => 1 [connect] => 2 [timezone] => 3 [url] => 30 [id] => 31 [photo] => 32 [name] => 33 [email] => 34 [review] => 35 ) [trust] => Array ( [government_id] => 4 [utility_bill] => 5 [selfie_photo] => 6 [profile_picture] => 7 [phone_number] => 8 [facebook] => 9 ) [verify] => Array ( [profile_picture] => 10 [government_id] => 11 [selfie_photo] => 12 [utility_bill] => 13 [address] => 14 [name] => 15 [reviewed] => 16 [government_group] => 28 [address_group] => 29 [mobile] => 38 ) [address] => Array ( [complete] => 17 [room_unit_no] => 20 [house_no] => 21 [street] => 22 [subdivision] => 23 [barangay] => 24 [city] => 25 [province] => 26 [postcode] => 27 ) [reviewed] => Array ( [similar_names] => 1 ) [name] => 18 [phone] => 19 [sms_verification_code] => 36 [resend_verification_code] => 37 [address_read] => 39 [first_name] => 100 [middle_name] => 101 [last_name] => 102 [edit] => Array ( [government_id_group] => 40 [address_group] => 41 [mobile_group] => 42 ) [salary_re_entry] => 103 [id_proof_recalibrate] => 104 [email] => 44 [mobile_verification_type] => 45 )
honeypot	Array ( [name_field] => my_name [enabled] => 1 )

HTTP_ACCEPT	/
HTTP_USER_AGENT	Mozilla/5.0 AppleWebKit/537.36 (KHTML, like Gecko; compatible; ClaudeBot/1.0; +claudebot@anthropic.com)
HTTP_CONNECTION	Upgrade
SERVER_PORT	80
SERVER_NAME	v1.stage.onlinejobs.ph
REMOTE_ADDR	127.0.0.1
SERVER_SOFTWARE	Apache/2.4.58 (Ubuntu)
HTTP_ACCEPT_LANGUAGE
SCRIPT_NAME	/index.php
REQUEST_METHOD	GET
HTTP_HOST
REMOTE_HOST
CONTENT_TYPE
SERVER_PROTOCOL	HTTP/1.1
QUERY_STRING
HTTP_ACCEPT_ENCODING	gzip, br, zstd, deflate
HTTP_X_FORWARDED_FOR	216.73.217.14
HTTP_DNT

Meta Ad Creative Strategist & Copywriter

Please login or register as jobseeker to apply for this job.

TYPE OF WORK

SALARY

HOURS PER WEEK

DATE UPDATED

Why is this blurred?