Media Buyer Needed for E-Commerce Brand (Meta Ads)

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: TYPE OF WORK

Full Time

: SALARY

200

: HOURS PER WEEK

15

: DATE UPDATED

Jun 11, 2026

JOB OVERVIEW

# Media Buyer Needed for E-Commerce Brand (Meta Ads)

We're looking for an experienced Media Buyer to help scale our e-commerce brand through paid advertising.

This is not a role for someone who only knows how to launch campaigns. We're specifically looking for a media buyer who understands creative strategy, hooks, customer psychology, audience research, and competitive research.

## Responsibilities

* Manage and optimize Meta (Facebook & Instagram) ad campaigns
* Analyze campaign performance and identify bottlenecks
* Test audiences, creatives, offers, and campaign structures
* Scale winning campaigns while maintaining profitability
* Provide actionable insights to improve performance
* Work closely with our team on creative direction and ad strategy

## Research Requirements

Before launching campaigns, you must be able to conduct thorough research to understand the market and customer.

This includes:

* Customer research: Identify who is most likely to buy the product, their pain points, desires, objections, and motivations.
* Competitive research: Analyze competitors, their offers, creatives, positioning, and marketing angles.
* Market research: Understand trends, demand, and opportunities within the niche.
* Audience research: Determine which demographics, interests, and behaviors are most likely to convert.

We expect you to be able to look at a product and explain:

* Who buys it
* Why they buy it
* What problem it solves
* What messaging will resonate with potential customers
* What hooks are most likely to grab attention

## What We're Looking For

* Proven experience with e-commerce brands
* Strong understanding of Meta Ads Manager
* Ability to analyze CTR, CPC, CPA, ROAS, and other key metrics
* Strong understanding of creative strategy and hooks
* Ability to identify whether performance issues come from the creative, offer, audience, landing page, or campaign setup
* Strong research and analytical skills

If a video ad has a low CTR, we expect you to understand why the hook isn't working and provide recommendations to improve it. We want someone who thinks strategically, not someone who simply launches campaigns and changes budgets.

## To Apply, Please Answer:

1. What e-commerce brands have you worked with?
2. What results have you achieved? (ROAS, revenue generated, CPA improvements)
3. What monthly ad budgets have you managed?
4. Share a campaign you successfully scaled and explain what made it work.
5. What would you do if a video ad had a low CTR?
6. Walk us through your process for customer research and competitive research when starting with a new product.
7. How would you identify the ideal audience for a product you've never marketed before?
8. Please provide screenshots, case studies, or portfolio examples.

We're looking for a media buyer who understands research, strategy, customer psychology, creative testing, and scaling profitable campaigns.

SKILL REQUIREMENT

Facebook Ads

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Media Buyer Needed for E-Commerce Brand (Meta Ads)

Please login or register as jobseeker to apply for this job.

TYPE OF WORK

SALARY

HOURS PER WEEK

DATE UPDATED

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