Media Buyer + Analytics Superstar

Company: Front Range ---------- ntum (FRM)
Location: Remote (strong preference for overlap with U.S. business hours)
Industry Focus: Colorado home services (HVAC, plumbing, electrical, roofing)

The Role

FRM is looking for a Media Buyer + Analytics Superstar who can run paid acquisition end-to-end and make smart, aggressive performance adjustments that scale for both FRM and our clients. You’ll own strategy and execution across Google Ads, Google LSAs, and Meta, with a sharp focus on lead quality, booked jobs, and revenue attribution.

You will not be babysat, though you will be in constant communication with our team. You’ll be trusted to drive results, proactively surface insights, and speak with clients confidently in clear, professional English.

What Success Looks Like (Outcomes)

Within 45 days, you will:
• Take ownership of active accounts and increase lead volume without sacrificing lead quality.
• Establish a reliable performance rhythm: testing, iteration, scale, report.
• Improve tracking clarity between platforms ? GHL ? Housecall Pro/CRM and customer CRMs
• Present confident, client-facing recommendations tied to CPL, CPA, close rate, job value, and ROI.
• Build a repeatable playbook for FRM’s core trade verticals.

Core Responsibilities

Media Buying & Scaling
• Manage and optimize budgets across Meta, Google Search/PMax (as appropriate), and LSAs.
• Launch and refine campaigns for:
• Demand capture (high intent)
• Demand generation (offers, seasonal promos, financing, guarantees)
• Retargeting and nurture
• Identify winners and scale systematically using data-backed decisions.
• Own testing across:
• Hooks, offers, creative angles
• Landing page/lead form strategy
• Audience + geo + schedule strategy
• Call-focused vs form-focused variations

Analytics & Attribution
• Build clean reporting that ties ad performance to real outcomes:
• Leads ? booked calls ? closed jobs ? revenue
• Audit and troubleshoot:
• Pixel/CAPI
• GA4 conversions
• Call tracking
• Offline conversion uploads (where applicable)
• Collaborate with FRM ops to maintain accurate pipelines in GoHighLevel and map job values from client CRMs.

Client Communication
• Lead weekly performance updates and strategic recommendations.
• Make articulate English phone calls with U.S.-based clients.
• Explain complex performance issues in simple, confident business language.
• Flag risks early and propose clear solutions.

Required Experience
• 3+ years hands-on media buying with significant budgets.
• Proven record in home services, trades, or service businesses (not ecommerce-only).
• Strong results across at least two of:
• Google Search
• Google LSAs
• Meta Lead Gen and Conversion campaigns
• Demonstrated ability to:
• Diagnose performance issues quickly
• Turn underperformers into winners
• Scale stable campaigns responsibly
• Comfort with CRM-based marketing environments, we use GHL

Must-Have Skills and Deep knowledge of:
• Offer-based acquisition
• Local market targeting
• Call + form conversion strategy
• Seasonal demand patterns in HVAC/plumbing/electrical
• Strong English (written + spoken).
• Independent operator who also takes feedback and direction well.
• High accountability: you treat ad dollars like your own.

Nice-to-Haves
• Familiar with Housecall Pro, ServiceTitan, Jobber, or similar service CRMs.
• Ability to review creative and improve performance through direction, not just targeting.
• Experience building dashboards or automated reporting (Looker Studio, GHL reporting, etc.).

Key Metrics You’ll Own
• Lead volume and CPL by service line
• Cost per booked call / appointment
• Close rate lift via better lead quality
• Cost per acquired customer (when data is available)
• Spend efficiency at scale
• Attribution clarity across ad platforms + CRM

Working Style We Need
• You bring strategy, not just button-pushing.
• You communicate early, clearly, and confidently.
• You set a meaningful and strategic optimization cadence.
• You’re excited by performance pressure and love measurable wins.

What You’ll Get
• High autonomy and direct impact on client outcomes.
• A fast-growing agency with a clear niche and strong demand.
• A friendly team that values your perspective and contribution
•. Potential for leverage on data, speed, and accountability.

How to Apply

Send:
1. A short intro with your location/time zone
2. A 1-page case study showing results for a home services/trades account
3. Your experience across Google Ads, LSAs, Meta, and service business marketing
4. A quick Loom (3–5 minutes) walking through:
• One campaign you scaled
• What you changed
• Why it worked
• The numbers before/after
•. How long you managed the account


30/60/90 Success Plan (with 30-Day Exit Option)

First 30 Days — Stabilize, Audit, Win Quick

Primary objective: Take control of performance and remove tracking + budget waste fast.

Outcomes by Day 30
• Clear baseline for every account:
• CPL, CPA (booked), close rate (if available), job value, ROAS/estimated ROI
• Tracking and attribution map documented:
• Ads ? GHL ? client CRM
• “Stop the bleed” fixes applied:
• cut waste, tighten targeting, refine offer alignment
• At least 2–3 quick wins per account (measurable movement in CPL/lead quality)

Activities

Week 1
• Account access + full audit on FRM and client accounts
• Campaign structure, search terms, ad sets, geos, schedules, placements
• Offer/creative alignment
• Lead form vs landing page vs call-first strategy
• Confirm tracking stack: Pixel + CAPI (Meta), GA4 conversions (Google)
• Call tracking setup analysis
• GHL fields + pipeline logic

Week 2
• Budget reallocation suggestions and possible implementation
• Shift dollars to proven service lines + high intent
• Lock down negative keywords + location filters
• Implement “FRM standards”:
• Naming, reporting format, testing checklist
• Balancing campaign volume against ad spend

Week 3
• Launch controlled tests:
• Offer angle variants (financing, seasonal urgency, guarantee)
• Creative hook tests for Meta
• Call-first vs form-first where appropriate
• Improve lead quality filters:
• Service-area gating
• Schedule-based rules
• Exclusions for low-value zip pockets

Week 4
• First client-facing performance synthesis:
• What changed
• Why it changed
• What scales next
• Build the 60-day scale plan per account

Day-30 Performance Expectations

Directional improvement along with some number evidence
• Reduce obvious waste fast
• Improve consistency
• Establish clean reporting that ties to booked/closed where data exists



Days 31–60 — Build Repeatable Winners

Primary objective: Turn stability into predictable performance.

Outcomes by Day 60
• A repeatable optimization cadence, 2 weeks of Testing ? refinement ? 2 weeks of creative generation ? scaling
• Clear “winner library” by vertical:
• HVAC (heat/furnace)
• Plumbing (drains/water heaters)
• Electrical (panels/surge)
• Roofing (storm/insurance)
• Better lead-to-job visibility:
• At least one reliable method of reconciling outcomes monthly

Activities
• Expand high-performing campaigns into:
• Additional service lines
• Adjacent Colorado geos
• Increase conversion rate:
• Better ad-to-offer matching
• Landing/lead form improvements (in collaboration with FRM)
• Implement a lead quality score approach:
• If your clients share close/job data

Day-60 Performance Expectations
• Noticeable improvement in:
• CPL stability
• Appointment quality
• Budget efficiency
• More confident spend recommendations backed by trend data



Days 61–90 — Scale Without Breaking Quality

Primary objective: Increase budgets and lead flow safely and profitably.

Outcomes by Day 90
• Account-level scale plan with budget thresholds:
• Where additional spend produces profitable volume
• Where diminishing returns begin
• Documented playbooks for:
• Google Search scaling
• LSA optimization by category/geo
• Meta lead gen + retargeting sequencing
• Strong client-facing leadership:
• Clear recommendations
• Fast problem diagnosis
• Proactive strategy shifts

Activities
• Expand winning offers:
• Seasonal + urgency variation suggestions and planning
• Guarantee-led variants
• Build a simple forecast framework:
• Expected leads per +$X spend by channel/service line
• Optimize cross-channel synergy:
• Search + LSA coverage alignment
• Meta demand gen feeding search demand capture
• Continuous research and understanding on what's working, where trends are going for the home services marketing environment in Colorado

Day-90 Performance Expectations
• The media buyer is now owning:
• Scale decisions
• Attribution clarity
• Strategic counsel
• FRM has fleshed out SOPs for scale and reusable systems across clients

Communication + Cadence Expectations (Non-Negotiable)
• Internal update: 2x-3x/week
• Client update: weekly
• Optimization rhythm:
• Google: daily checks + weekly strategic adjustments
• LSA: 2–3x/week
• Meta: every 48–72 hours


30-Day Trial + Right to Terminate

The first 30 days of this engagement shall be considered a trial period. Either party may terminate this Agreement for any reason by providing written notice at any time during the trial period. Termination will become effective on the 30th day from the Contractor’s start date. The Contractor will be compensated only for services performed through the effective termination date.

By Day 30, Contractor must demonstrate:
1. Clean baseline reporting for each account
2. Tracking confidence (documented flow + known gaps)
3. Waste reduction actions completed
4. At least two measurable improvements per priority account
5. Clear 60-day plan with budget + testing roadmap
6. High-quality client communication (written + live calls)

Failure to meet the above may result in termination at the end of the trial period.

Thank you for applying, we look forward to reviewing your application.

James
Founder
Front Range ---------- ntum