Media Buyer

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TYPE OF WORK

Full Time

SALARY

$6/hr

HOURS PER WEEK

40

DATE UPDATED

Sep 18, 2026

JOB OVERVIEW

We’re hiring an experienced Media Buyer to manage high-budget lead generation campaigns on Meta Ads Manager. This is not a junior role. We’re looking for someone who can fully own campaign performance — from strategy and setup to daily optimization, testing, and reporting.

You should be highly analytical, but also understand the creative side of advertising. You need to know how to identify what makes an ad convert, write strong ad copy, and communicate clear recommendations to improve campaign performance.

What You’ll Do

* Manage and optimize Meta Ads accounts for lead generation campaigns
* Take full ownership of campaign performance, budgets, and results
* Build and launch campaigns, ad sets, and ads from start to finish
* Monitor CPL, CPA, ROAS, conversion rates, lead quality, and overall campaign performance
* Test different audiences, creatives, hooks, offers, headlines, primary text, and bidding strategies
* Write compelling, conversion-focused **Meta ad copy** that aligns with the target audience and offer
* Understand how to create strong hooks and messaging that can generate quality leads
* Review ad performance and identify what should be scaled, paused, or improved
* Work closely with the creative team to provide direction on winning ad angles, concepts, and creative variations
* Track daily and monthly ad spend, performance, and projections in Google Sheets
* Monitor lead quality and work with the team to identify whether campaigns are generating actual business opportunities, not just cheap leads
* Troubleshoot campaign issues and proactively identify opportunities for improvement
* Provide clear performance updates, insights, and actionable optimization recommendations
* Stay up to date with Meta Ads best practices, platform changes, and lead generation strategies
* Help develop testing strategies to continuously improve campaign performance

Requirements

* 1+ year of hands-on Meta Ads experience, specifically with lead generation
* Experience managing $50k+/month in ad spend
* Strong understanding of Meta Ads Manager and campaign structure
* Proven ability to analyze campaign data and make informed optimization decisions
* Strong ad copywriting skills — you should be comfortable writing hooks, primary text, headlines, and CTAs
* Good understanding of marketing psychology, offers, audiences, and conversion-focused messaging
* Proficient with Ads Manager, GoHighLevel, Canva, and Google Sheets
* Able to communicate clearly and explain the reasoning behind campaign decisions
* Data-driven, proactive, and highly organized
* Strong attention to detail and ability to catch issues before they become problems
* Self-starter who can work independently without needing constant direction
* Comfortable taking ownership and being accountable for campaign performance

Who We’re Looking For

We want someone who doesn’t just *run ads.” You should understand the entire lead generation process and be able to look at a campaign and answer:

What is working? What isn’t working? Why? And what should we do next?

You should be able to combine data + strategy + creative thinking to continuously improve results.

Details

1. Full-Time: 40 hrs/week (8am-5pm PST Monday-Friday)
2. Remote: Work from anywhere
3. Pay: $6/hr

Apply and we’ll share the full 4R role breakdown, including expectations, responsibilities, and performance standards.

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