Marketing VA - Kajabi & Lead Generation Specialist

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TYPE OF WORK

Part Time

SALARY

7 to 12 AUD, DOE, Negotiable

HOURS PER WEEK

12

DATE UPDATED

Aug 18, 2026

JOB OVERVIEW

JOB OVERVIEW
Marketing VA - Kajabi & Lead Generation Specialist -- Lead Outreach, Kajabi Administration and Social Media Support / Part-Time | Remote | 12 hrs/week | Mon-Fri Australian Business Hours


ABOUT US
We are a growing remote team looking for a Marketing VA - Kajabi & Lead Generation Specialist to join us and take on a dedicated role supporting lead outreach, Kajabi administration, and social media coordination. We work closely with our team members to deliver high-quality support across our operations.


ABOUT THE ROLE
This role exists to own daily lead outreach, follow-up, and reporting, alongside ongoing Kajabi, email, and social media administration, so that our lead nurture and growth activities run consistently. This is not a guesswork role. Approved scripts, templates, brand assets, and SOPs are provided and training will be given. The expectation is straightforward -- do the job well, communicate proactively, and ask when unsure rather than assume. A win in your first 30 days looks like: outreach messages sent consistently on schedule, the lead tracker kept fully up to date, weekly pipeline and progress reports delivered on time, and approved social posts prepared and scheduled without missed deadlines.


KEY RESPONSIBILITIES

Lead Outreach and Tracking
- Research and contact potential individual prospects, sporting clubs, schools, teams, coaches, and community groups through approved channels.
- Send personalised outreach messages daily using approved scripts and a friendly, natural tone.
- Respond to routine inbound messages within the same business day and direct suitable prospects to the next step.
- Maintain the lead tracker with accurate, up-to-date contact and follow-up details.
- Provide a short weekly pipeline report on outreach, replies, qualified leads, and bookings.

Kajabi Design and Marketing Administration
- Design and build homepages, landing pages, funnels, and lead magnets from approved copy and brand assets, with attention to layout, visual hierarchy, and on-brand presentation.
- Create and organise email lists, tags, and segments, and prepare approved email broadcasts and automations.
- Prepare and schedule approved social media posts using existing brand templates and supplied assets.
- Flag comments or messages requiring direct follow-up.
- Document repeatable tasks into simple SOPs as workflows are established.


TOOLS YOU WILL USE
- Website and Funnel Platform: Kajabi
- Outreach and Social Media: Instagram
- Lead Management: Lead tracker / CRM system
- Email: Email marketing / broadcast and workflow platform
- Communication: WhatsApp and Email
- Productivity: Google Workspace and Spreadsheets


WHO WE ARE LOOKING FOR
- A strong eye for detail and design, with hands-on experience building clean, on-brand pages, funnels, and lead magnets in Kajabi.
- Experience with lead outreach, prospecting, or CRM/lead tracker management.
- Strong written English, with the ability to draft messages in a natural, non-salesy tone from approved scripts and templates.
- Comfortable managing email lists, tags, segments, and broadcast/workflow setup.
- Experience preparing and scheduling social media content from existing brand templates and assets.
- Proactive communicator -- over-communicates rather than under-communicates.
- Knows when to problem-solve independently and when to escalate.
- No specific industry experience is required. Personality, communication quality, and reliability matter most.


TECHNICAL REQUIREMENTS (NON-NEGOTIABLE)
- High-speed, stable internet connection with backup data in case of power outages or service interruptions.
- Mobile phones, tablets, and iPads are not accepted as primary work devices.
- A working computer or laptop capable of running Kajabi, email platforms, and social media scheduling tools smoothly.


WORKING ARRANGEMENT
Part-time and fully remote.
12 hours per week.
Monday to Friday, Australian Business Hours.
Minimum engagement length: to be confirmed upon hire.
Strong long-term growth potential for the right person.


HOW TO APPLY
Ready to apply? Complete our online application form using the link below:

Application form link:
----------

The form includes role-specific questions and a short written skills task. Please allow 15-20 minutes to complete it thoroughly. Answer all questions in your own words.
Application Deadline:

TBC
Applications received after the closing date will not be reviewed.
We look forward to hearing from you! -- Our Team

SKILL REQUIREMENT
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