Marketing Specialist VA

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TYPE OF WORK

Part Time

SALARY

$10-$12 AUD/hour

HOURS PER WEEK

15

DATE UPDATED

Apr 17, 2026

JOB OVERVIEW

We’re looking for a Marketing Specialist VA to support a growing portrait photography business (pet & family focus) in rebuilding and scaling its online presence.

This is not a basic content posting role, we need someone who can think strategically, execute independently, and drive real growth.

What You’ll Be Doing:
Manage and grow Instagram (primary platform) end-to-end
Create Reels from BTS content & client assets
Write captions, blogs, and newsletters (SEO-focused + repurposed content)
Engage with aligned audiences via comments & DMs
Research and connect with ideal accounts/communities
Set up and optimise Meta Ads
Maintain consistent content and marketing execution

NON-NEGOTIABLE REQUIREMENTS:
Proven experience with organic Instagram growth
Strong marketing strategy + execution (not just Canva/design)
Skilled in Reels/video editing (CapCut or similar)
Experience with Meta Ads (setup + optimisation)
Ability to write blogs, captions & emails
Can work independently with minimal direction

Bonus (Nice to Have):
Experience with Squarespace, Airtable, MailerLite
Background in lifestyle/creative brands

Role Details:
Part-time (15 hrs/week ? 20 hrs)
Flexible hours (aligned with AU timezone)

How to Apply:

Email
----------

Include:
Your experience with IG growth + marketing strategy
Examples of work (Reels, content, campaigns, etc.)
Why you’re a strong fit for this role

Only apply if you have proven marketing + growth experience (not just content creation).

SKILL REQUIREMENT
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