Marketing Specialist (Execution-Focused)

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: TYPE OF WORK

Full Time

: SALARY

$7/hr

: HOURS PER WEEK

40

: DATE UPDATED

Apr 1, 2026

JOB OVERVIEW

ABOUT THE ROLE

We’re hiring a Marketing Specialist to own the execution of marketing for our fitness business.
This role exists to ensure marketing initiatives are executed consistently and effectively across content creation, video editing, social media, email marketing, website updates, paid digital campaigns, and outreach. Strategy and priorities are clearly defined. This position owns implementation, follow-through, and quality control across channels.

The day-to-day work of this role is centered around content creation, video editing, and social execution, while also requiring strong competency in paid digital advertising and CRM campaign execution.

CORE RESPONSIBILITIES
1. Marketing Execution & Calendar Ownership

• Execute defined marketing initiatives across video, social media, email, website, print, paid digital campaigns, and outreach
• Own day-to-day implementation of the marketing calendar
• Coordinate timing, sequencing, and delivery across channels
• Ensure initiatives are launched on time and on brand

2. Content & Video Production
• Edit and publish video content
• Create and schedule social media content (copy + visual) across platforms
• Repurpose content for social media, YouTube, email, paid ads, and website updates
• Create supporting graphic design assets for both digital and print, including social graphics, flyers, posters, postcards, and campaign visuals for promotions and events.
• Maintain a consistent weekly content publishing cadence

3. Paid Digital Advertising (Meta Platforms)
• Execute and optimize Meta paid advertising (Facebook & Instagram)
• Manage targeting, creative variations, and budgets
• Leverage boosted posts, stories, and ads effectively
• Monitor performance and optimize based on results
• Ensure paid ads integrate with CRM and follow-up systems

4. Email Marketing & CRM Execution (GoHighLevel)
• Execute email and CRM campaigns focused on lead follow-up, referral initiatives, reactivation of former clients, and program awareness across adult, youth, and family offerings
• Build, manage, and maintain automated campaign workflows and sequences inside GoHighLevel CRM
• Ensure accurate tagging, automation logic, sequencing, and delivery across all campaigns
• Execute outbound email outreach campaigns supporting speaking engagements, partnership development, and internship

5. Website, Landing Pages & SEO (Squarespace)
• Independently manage Squarespace websites
• Build and publish landing pages supporting campaigns and client acquisition
• Ensure pages are clean, functional, and mobile-optimized
• Maintain on-page SEO fundamentals including titles, meta descriptions, headers and alt text

REQUIRED SKILLS & EXPERIENCE
• Strong interest in fitness, performance, or health preferred
• Hands-on experience running and optimizing Meta paid ads
• CRM campaign execution experience (GoHighLevel preferred)
• Proficiency in Squarespace
• SEO fundamentals
• Comfortable working independently with video editing and content publishing tools
• Strong email writing skills
• Basic graphic design ability
• Working knowledge of AI editing & content creation tools

WHAT THIS ROLE REQUIRES
• Strong execution skills and attention to detail
• Ability to manage multiple initiatives without dropping deadlines
• Comfort working independently within defined priorities
• Consistent follow-through and accountability

WHAT THIS ROLE IS NOT
• A marketing strategy or brand positioning role
• A creative director or design-only role
• A sales or closing role

HOW SUCCESS IS MEASURED
• New clients attributed to marketing
• Marketing plan execution percentage
• Videos edited and published
• Game Plan Calls booked
• Social touchpoints published

SKILL REQUIREMENT

Facebook marketing Video Marketing Social Media Marketing

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Marketing Specialist (Execution-Focused)

Please login or register as jobseeker to apply for this job.

TYPE OF WORK

SALARY

HOURS PER WEEK

DATE UPDATED

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