Marketing Specialist

About Q Engineering

Q Engineering is a Canadian engineering and building design consulting firm specializing in residential, commercial, industrial, institutional, and infrastructure projects. We provide integrated engineering and building design services, including architectural design, structural engineering, mechanical (HVAC), civil/grading, interior design, shop drawings, and permit coordination. Our multidisciplinary team works collaboratively to deliver innovative, practical, and code-compliant solutions from concept through permit approval and construction support.

Role Overview

As a Marketing team member, you will be responsible for planning, creating, coordinating, publishing, maintaining, and improving Q Engineering marketing content, channels, website, SEO, portfolios, campaigns, events, online reputation, organic leads, and performance reporting. You will independently manage routine marketing execution within approved priorities and standards, coordinate required inputs and approvals, keep records organized, and use performance results to recommend practical improvements.

Key Responsibilities

· Maintain the company marketing and content calendar across social media, website, email, video, events, advertising, project marketing, recruitment marketing, and other approved campaigns.

· Organize marketing priorities, deadlines, dependencies, review stages, approvals, publication dates, and responsible contributors; coordinate required information, materials, project updates, and feedback with applicable departments and confirm the appropriate reviewer or approver for each item.

· Plan, write, design, schedule, publish, and maintain content for LinkedIn, Instagram, YouTube, and other approved platforms, including posts, carousels, stories, short-form videos, reels, project announcements, company updates, educational content, and promotional content.

· Adapt messaging and creative content for approved audiences; monitor comments, direct messages, mentions, and audience engagement; respond to routine marketing enquiries; route sales or project enquiries to the appropriate owner; and engage with relevant professional and industry accounts to support brand visibility and audience growth.

· Design marketing graphics, social media assets, advertisements, presentations, service materials, event materials, recruitment graphics, and other branded content; edit short videos and prepare visual content for social media, YouTube, website pages, presentations, portfolios, events, and campaigns.

· Convert approved technical, service, article, project, and company information into clear marketing content without changing approved technical meaning; maintain consistent branding, visual quality, formatting, tone, logos, templates, and contact information; and maintain reusable source files and approved creative assets.

· Manage and update the Q Engineering website through WordPress and Elementor within approved access and standards; write, edit, format, and publish approved website content; maintain website text, images, layouts, links, menus, page structure, and calls to action; and correct outdated, incomplete, broken, or inconsistent information.

· Maintain and improve on-page SEO, including keyword research, titles, descriptions, headings, internal links, image information, page structure, and content optimization; monitor search visibility and website performance; implement approved improvements; and coordinate technical review before publication.

· Convert approved project information into project pages, case studies, portfolio entries, social media content, presentations, videos, and other marketing assets; develop project narratives; prepare plans and scripts for project recordings; organize approved supporting materials; maintain assigned portfolio materials; and withhold confidential or unapproved information.

· Create and maintain company presentations, service presentations, capability statements, brochures, service sheets, portfolios, promotional materials, and other approved marketing documents; prepare materials for client meetings, business development, partnerships, events, recruitment, and company introductions; and coordinate updates when approved company information changes.

· Develop campaign concepts, copy, graphics, videos, landing-page content, and creative variations for approved digital advertising and promotional campaigns; prepare content for approved channels; coordinate feedback, review, revisions, and approval; review campaign results; and recommend improvements while keeping budget, spending, and financial administration outside the role unless specifically assigned.

· Plan and prepare marketing emails for services, events, company news, project announcements, educational content, and approved promotional campaigns; build and test campaigns in the approved platform; coordinate approved contact-list use with the responsible owner; and review performance to recommend practical improvements.

· Prepare marketing plans and materials for approved trade shows, exhibitions, conferences, networking events, sponsorships, and company activities; coordinate requirements, deadlines, assets, and approvals; promote company participation before, during, and after events; and transfer collected lead/contact information to the appropriate Sales or CRM owner.

· Maintain the Google Business Profile with current approved services, company information, photographs, project images, updates, links, and other applicable content; monitor reviews and prepare responses; coordinate review-request opportunities; and recommend improvements to local visibility, content quality, and customer interaction.

· Prepare and publish approved company news, project awards, project progress, professional achievements, team updates, credentials, partnership content, and other announcements; prepare recruitment graphics and employer-branding materials when requested; and confirm approval of names, logos, descriptions, links, personnel information, and public claims before publication.

· Conduct marketing-specific research on audience behaviour, digital/content trends, search behaviour, social media practices, marketing platforms, media options, advertising formats, competitor marketing/visibility, and potential marketing channels; use approved R&D findings where applicable; submit broader formal research needs to R&D; and return marketing results and feedback for future decisions.

· Prepare a monthly marketing performance report covering active social media, website, SEO/search visibility, Google Business Profile, email marketing, advertising, campaigns, and other active channels; track applicable performance indicators; identify meaningful changes, issues, lessons, and priorities; support Marketing KPI development; and recommend evidence-based improvements.

· Maintain marketing task trackers, content calendars, approval records, publication schedules, campaign records, and operational files; follow up for missing information and approvals; organize source and final files in approved company locations; maintain clear file names and master versions; manage multiple requests; and complete approved deliverables on time.

· Coordinate with R&D, Sales, Procurement & CRM, technical teams, management, HR, and other applicable departments while respecting role boundaries: Marketing executes approved activities, does not own formal R&D research, Sales lead development, or the CRM Deal process, and must obtain appropriate technical/project approval before publishing technical claims, project facts, service scope, credentials, or sensitive information.

· Escalate material budget decisions, major campaign commitments, new public claims, strategic partnership messaging, and other approval-controlled items before execution; present new marketing ideas or proposed changes as structured recommendations supported by available evidence, expected results, execution steps, required resources, and proposed timing.

Skills & Qualifications

· Ability to independently manage routine marketing execution within approved priorities, standards, deadlines, and approval requirements.

· Experience creating and maintaining social media, graphic, video, presentation, portfolio, project, recruitment, and campaign content.

· Working knowledge of WordPress, Elementor, on-page SEO, website publishing, and digital content optimization.

· Ability to write, edit, design, and adapt clear marketing content for different approved audiences and channels while preserving approved technical meaning.

· Ability to review marketing performance data, prepare reports, identify meaningful changes, and recommend evidence-based improvements.

· Strong organization, file management, cross-department coordination, communication, and follow-up skills.

· Ability to manage multiple marketing requests and maintain accurate trackers, calendars, approval records, source files, and current master versions.

· Ability to work independently in a remote environment and protect confidential, client-sensitive, contractual, personal, and unapproved information.

Q Engineering – Professional Standards & Engagement Requirements

The Marketing role is expected to maintain accurate marketing records and files, coordinate effectively with applicable departments and reviewers, protect confidential and unapproved information, follow required approval boundaries, and complete approved marketing deliverables on time while complying with Q Engineering's procedures and professional expectations.