Marketing Specialist

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TYPE OF WORK

Full Time

SALARY

N/A

HOURS PER WEEK

48

DATE UPDATED

Sep 4, 2026

JOB OVERVIEW

Job description:

The Marketing Specialist is responsible for creating and managing engaging content that strengthens the brand presence of MIDA Food, Pacific Bay and Pacific Bay Eats across social media and digital platforms. This role creates compelling content and writes clear, engaging copy that supports brand storytelling, audience engagement and business objectives.

Duties:

1. Social Media Management & Copywriting

Plan, manage and maintain social media content calendars across platforms.
Write engaging, on-brand captions, post copy, short scripts and basic marketing copy for social media and Marketplace listings.
Publish content, monitor comments and messages and engage with the online community.
Track basic performance metrics and refine content and copy based on engagement.
2. Content Creation & Shoots

Plan, coordinate and execute monthly photo and video shoots for brand campaigns, digital content and product promotions.
Manage pre- and post-production tasks including shot lists, styling, editing and file organization.
3. Short-form Video Creation

Produce TikToks/Reels per month featuring products, recipes, tips and brand stories.
Research trends and adapt them into relevant content concepts and scripts aligned with each brand's tone.
4. Recipe & Product Content

Develop recipe and product-focused videos that highlight product usage and value.
Ensure messaging clearly communicates product benefits and brand positioning.
5. Brand Storytelling & Consistency

Create cohesive and compelling visual and written content across all platforms.
Ensure consistency in brand voice, tone and visual identity.
6. Marketplace Content Support

Write and assist in producing content for Marketplace listings (photos, videos, captions, descriptions).
Ensure Marketplace content is clear, accurate and optimized for customer engagement and conversions.
Benefits:


Company Christmas gift
Company events
Employee discount
Health insurance
Paid training
Education:


Bachelor's (Required)
Work Location: In person

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