Marketing Operations Specialist

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: TYPE OF WORK

Full Time

: SALARY

TBD

: HOURS PER WEEK

40

: DATE UPDATED

Oct 1, 2026

JOB OVERVIEW

About Linton Co

Linton Co is looking for a highly organized, technical, and data-driven Marketing Operations Specialist to join our growing marketing team.

This role is responsible for the technical backbone of our marketing engine. You will manage marketing technology, build landing pages and forms, create funnels and automated follow-up sequences, implement tracking and analytics, and use performance data to identify opportunities for improvement.

This is an execution-focused role. You will take an established marketing strategy and be responsible for building it accurately, ensuring everything is properly tracked, and continuously improving the systems based on performance data.

You should be someone who enjoys working inside marketing platforms, troubleshooting systems, analyzing data, and making sure the details behind a campaign are working correctly from the first click through to the final conversion.

What You Will Do
Marketing Technology & Systems

You will serve as an internal resource for our marketing technology stack, particularly GoHighLevel for B2B marketing and Klaviyo for B2C marketing.

You will maintain contact databases, lists, integrations, deliverability, and overall platform organization. You will also identify opportunities to improve our existing technology stack and recommend new tools or solutions when they can improve efficiency, tracking, automation, or campaign performance.

Funnels, Landing Pages & Automation

You will build and maintain landing pages, forms, and multi-step marketing funnels for lead generation and campaigns.

You will connect landing pages and forms to the appropriate funnels and build automated email and SMS sequences based on funnel stages, lead behavior, and other relevant triggers.

You will make sure leads move through the funnel correctly and receive the appropriate messaging at each stage.

You will troubleshoot issues such as leads not receiving follow-up messages, incorrect tagging, broken integrations, missing data, or other funnel-related problems.

You will also work closely with the sales team to understand lead quality and lead value and use that information to improve funnel logic, automation, and lead scoring.

Tracking, Analytics & Reporting

You will manage tracking and tagging across platforms including GA4, Google Ads, Meta Ads, Google Tag Manager, and other relevant marketing platforms.

You will ensure conversion events, pixels, UTMs, and other tracking mechanisms are properly implemented and consistently maintained across campaigns.

You will build and maintain reporting dashboards that clearly show marketing and funnel performance.

You will create data visualizations that make it easy to understand where leads originated, how they are progressing through the pipeline, and whether those leads ultimately generated revenue.

You will work with the sales team to connect closed revenue back to the original campaign, lead source, and marketing activity whenever possible.

You will regularly audit tracking and reporting systems to identify data gaps, inconsistencies, or discrepancies and take ownership of correcting them.

You will also document funnel logic, automation workflows, tracking configurations, and recurring processes through clear SOPs so that our systems are organized and scalable.

Optimization & Testing

You will analyze marketing and funnel performance to identify friction points, drop-off areas, conversion opportunities, and other areas where performance can be improved.

You will propose and execute A/B tests involving landing pages, emails, SMS campaigns, subject lines, funnel steps, messaging, and other campaign elements.

You will monitor test results, document findings, and make data-driven recommendations for future improvements.

What We Are Looking For

We are looking for someone with at least 2 years of experience in marketing operations, marketing automation, CRM management, funnel management, or a similar role.

You should have hands-on experience with GoHighLevel and/or Klaviyo, or comparable platforms such as HubSpot, ActiveCampaign, or Marketo.

You should have practical experience building landing pages, forms, automated workflows, and multi-step marketing funnels.

You should have a working knowledge of Google Tag Manager, GA4, Google Ads, Meta Ads, conversion tracking, pixels, and UTM tracking.

You should be comfortable working with campaign data and turning that information into specific, actionable recommendations.

Experience building dashboards and data visualizations using tools such as Looker Studio, Google Sheets, Tableau, or similar platforms is important.

You should be comfortable using AI tools to assist with building systems, analyzing data, creating reports, troubleshooting, and improving campaign performance.

Experience designing and running A/B tests is highly valuable.

Most importantly, you need to have strong attention to detail. This position is responsible for maintaining the accuracy of the marketing data and systems that the company relies on to make business decisions.

Nice to Have

Experience working with both B2B and B2C marketing campaigns is a plus.

Advanced Google Tag Manager experience, including server-side tracking, is a plus.

Basic knowledge of HTML and CSS for landing page customization is helpful.

Experience with SMS marketing and TCPA compliance is also a plus.

Who Will Succeed in This Role

The ideal candidate is technical, organized, analytical, and highly detail-oriented. You don't need to be the person creating the overall marketing strategy, but you need to be able to take a strategy and execute the technical components accurately.

You should enjoy solving problems, investigating why something is not working, working across multiple marketing platforms, and finding ways to make systems more efficient.

You should be comfortable taking ownership of projects and following through without needing constant supervision.

If you are someone who can build the system, verify that it is working, measure the results, identify what needs to improve, and implement those improvements, we would like to hear from you.

How to Apply

Please send your updated resume and portfolio to ---------- portfolio should include examples of relevant marketing operations work, such as funnels, landing pages, automation workflows, dashboards, tracking implementations, campaign systems, or other projects that demonstrate your technical and analytical capabilities.

Email Subject Line: LINTON MARKETING

Applications without an updated resume and portfolio may not be considered.

Please make sure your portfolio clearly shows your actual involvement in the projects you submit. We are particularly interested in seeing examples of systems you have built, marketing automation you have managed, tracking implementations, dashboards, funnel optimization, and measurable improvements you have contributed to.

We look forward to hearing from you.

SKILL REQUIREMENT

Performance Marketing Marketing Automation Social Media Marketing

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Marketing Operations Specialist

Please login or register as jobseeker to apply for this job.

TYPE OF WORK

SALARY

HOURS PER WEEK

DATE UPDATED

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