Any
40,000.00 - 50,000.00
TBD
May 11, 2026
Job Description:
Company: JIN Kimchi (Singapore-based Korean F&B brand)
Work Setup: Remote
Schedule: Monday to Friday, 9:00 AM – 6:00 PM
We are looking for a highly driven Marketing Manager / Lead who will oversee the company’s full marketing function while also supporting hands-on social media and organic content creation.
This role combines marketing strategy, paid ads management, and team leadership with strong execution in organic social media content creation, including Chinese-language content when required.
The ideal candidate is both a strategist and an executor—capable of managing campaigns, driving performance, and producing engaging content that grows the brand organically.
Key Responsibilities:1) Marketing Strategy & Execution
Plan and execute monthly and quarterly marketing campaigns
Align marketing efforts with sales targets and promotions
Manage end-to-end campaign calendars across all channels
2) Paid Advertising (Meta & TikTok)
Manage
Test creatives, hooks, and campaign angles
Optimize performance (CTR, CPA, ROAS)
Scale winning campaigns and improve underperforming ones
3) Social Media & Organic Content Creation
Create engaging organic content (posts, reels, short-form videos, captions)
Lead content strategy for Instagram, TikTok, and other platforms
Develop creative ideas to grow engagement and brand awareness
Ensure consistent posting and brand alignment
Create or support Chinese-language content when needed
4) Creative Team Management
Manage designers, video editors, and content creators
Provide clear briefs, feedback, and timelines
Review and approve creatives before publishing
Ensure quality, speed, and brand consistency
5) Influencer & Partnerships
Source and manage influencer collaborations
Negotiate deals and oversee deliverables
Track ROI and performance of campaigns
6) Email Marketing & CRM (Klaviyo)
Plan and execute email campaigns and automation flows
Coordinate messaging and creative execution
Monitor performance metrics (open rate, CTR, conversions)
7) AI & Content Innovation
Use AI tools to improve content production speed and quality
Explore AI-generated visuals, copy, and video ideas
Test and implement new creative workflows
8) Reporting & Performance
Track KPIs across all marketing channels
Prepare weekly and monthly performance reports
Provide insights and recommendations for improvement
Requirements:
3–5+ years experience in digital marketing / social media marketing
Strong experience in Meta Ads
Proven ability to manage creative and content teams
Strong experience in organic social media content creation
Proficient in Chinese and English communication
Experience in influencer marketing and partnerships
Familiarity with email marketing (Klaviyo preferred)
Comfortable using AI tools for marketing and content production
Strong execution, ownership, and fast-paced working ability
Tools:
Notion
Meta Ads Manager
TikTok Ads
Klaviyo
Google Sheets / Docs
Canva / Adobe Suite
AI tools (ChatGPT + image/video tools)
Ideal Candidate:
A highly execution-driven marketer who can both lead marketing strategy and create strong organic content, with the ability to move fast, manage teams, and deliver measurable business results.
Interested applicants may send their resume to