Marketing Manager - Brand and Growth

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: TYPE OF WORK

Full Time

: SALARY

$5/hr

: HOURS PER WEEK

40

: DATE UPDATED

Aug 28, 2026

JOB OVERVIEW

TAH's marketing team runs on two lanes: one lane focused on winning new agents (brand, recruiting, and growth), and one lane focused on keeping and supporting current agents. This role owns the Brand & Growth lane — you are the voice of TAH (and its lending co-brand, TAL) to prospective agents, and the driver of the content, campaigns, and community that make agents want to join and stay engaged.
You'll build TAH's social presence and recruiting brand from the ground up, manage paid recruiting ads, launch and grow the co-branded TAL (Totally About Lending) presence alongside our lending partner, and own agent-facing events, email campaigns, and YouTube channel strategy. You will work closely with Ellaine (Agent Services & Listing Marketing), Vincent (listing seller communications), and report into Monica, our interim Head of Marketing.

Key Responsibilities
Social & Brand (Winning Agents)
Plan and publish 2 Instagram posts + 1 LinkedIn post per week, agent-focused
Produce Reels and short-form storytelling content
Post 3+ Instagram Stories per week (polls, question boxes, engagement formats)
Drive 50+ meaningful engagements per week, including DMs
Run lead-gen CTAs and hand off 3 hand-raisers per week to the recruiting team (Danielle)
Own and maintain the monthly TAH content calendar
Maintain brand consistency — voice, look, and Canva templates — as the brand-kit standard-setter in Canva
Develop agent spotlights and recruiting-brand campaigns
Manage paid recruiting ads on Meta (~$1,500/month budget)
Deliver monthly performance reporting on social and recruiting campaigns
Coordinate sponsor visibility for partners (e.g., Pitt & Frank, Bluegrass Title)
Manage the ---------- Mastermind Facebook page
Lead KCM (Keeping Current Matters) co-branding and share content in Google Chat
Keep the shared content vault / agent library current
Organize photo and media assets
TAL — Totally About Lending (Brand Co-Build)
Own TAL's Instagram and Facebook presence (4 posts/week + repurposing)
Produce mortgage-education content
Own the monthly TAL content calendar
Keep TAH (homes) and TAL (financing) brand identities clearly distinct
Coordinate the TAH/TAL co-brand build directly with our lending partner, George
Website & Email
Own the TAH recruiting site funnel — Apply page through to GoHighLevel (GHL)
Write and send agent/recruiting email campaigns in GoHighLevel (GHL)
Events
Lead agent-focused event marketing — promotion, GHL, social, Facebook events — as part of the weekly Event Committee
Produce brand-led lifestyle and branding promotions (video + photo, shot by Vincent)
Video & YouTube
Edit brand and monthly video content
Edit TAL video content
Own YouTube posting and channel strategy
Recurring Admin
Own the "Upcoming Events" (agent) section of the Weekly Agenda, due Tuesdays 3 PM
Manage internal agent communications via Google Chat
Tools & Systems You'll Use
Canva (brand-kit ownership), GoHighLevel (GHL) for agent email and recruiting funnels, Meta Ads Manager, Google Chat, YouTube, and the TAH website (Sierra).

What We're Looking For
Experience managing social media accounts and content calendars for a brand or organization
Hands-on experience with Canva or similar design tools, and comfort setting brand standards
Experience running paid social campaigns (Meta Ads) and reporting on performance
Video editing skills (Reels, short-form, brand/YouTube content)
Experience with CRM/email marketing platforms (GoHighLevel or similar)
Strong writing skills across social copy, email campaigns, and content
Comfortable managing multiple brands/content calendars simultaneously (TAH and TAL)
Real estate or mortgage industry experience a plus
Highly organized, deadline-driven, and comfortable owning a lane independently

SKILL REQUIREMENT

Gohighlevel Real Estate Video Editing Digital Marketing

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Marketing Manager - Brand and Growth

Please login or register as jobseeker to apply for this job.

TYPE OF WORK

SALARY

HOURS PER WEEK

DATE UPDATED

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