Marketing Manager

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: TYPE OF WORK

Full Time

: SALARY

120,000

: HOURS PER WEEK

50

: DATE UPDATED

Sep 7, 2026

JOB OVERVIEW

Empire Barbershop is AMBA’s #1 Barbershop of the Year for 2025. We’re a single location in Oakleigh becoming something considerably larger, a rebrand lands this quarter, a second site opens early next year, and the plan after that is not modest.

Our core value is Service First. The whole client experience is the product, not just the cut. Our marketing has to be worthy of that, which frankly it currently isn’t. That’s the job.

What you’ll own

• Reactivation. Email and SMS campaigns across our Fresha database via Klaviyo. This is your first and biggest win, cheapest revenue in the business, currently untouched.
• Lifecycle marketing. Segmentation, automated flows, win-backs, and a send calendar that runs without being chased.
• Organic and social. Turning a shop full of talented barbers into a content engine. You won’t be shooting everything yourself, you’ll build the system that makes it repeatable.
• Influencer and UGC. Local creators, real partnerships, measurable outcomes. Not gifting haircuts and hoping.
• The relaunch and Christmas campaigns. Both land in your first quarter. No easing in.

How you’ll be measured

We run a weighted scorecard, reviewed quarterly:

• Qualified leads - 40%
• Marketing-sourced revenue - 30%
• Execution and delivery - 20%
• Brand - 10%

Underneath that: new clients per week, cost per acquired client, new-client rebooking rate, and reactivation rate. You’ll have a real budget and real autonomy to spend it.

Who we’re looking for

You’ve run lifecycle marketing that actually moved revenue, and you can point to the numbers. You’re fluent in Klaviyo or similar. You write copy people finish reading. You have opinions about what we’re doing wrong and you’ll say so in the interview.

You’re not precious about channel purity, if a scrappy SMS blast outperforms a beautiful campaign, you ship the SMS blast.

If your instinct is to report on impressions and follower growth, this isn’t the role.

What’s in it

120k peso, performance bonus tied to the scorecard, and a genuine seat at the table as we scale. You’d also have access to School of Barbers, our sister education business, which gives you a second brand and audience to work with.

To apply

Send your CV and a case study on how you would build the brand

SKILL REQUIREMENT

Marketing Performance Marketing Email Marketing

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Marketing Manager

Please login or register as jobseeker to apply for this job.

TYPE OF WORK

SALARY

HOURS PER WEEK

DATE UPDATED

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