Marketing Manager

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TYPE OF WORK

Any

SALARY

700 (AUD) upwards

HOURS PER WEEK

40

DATE UPDATED

Aug 6, 2026

JOB OVERVIEW

# Online Marketing Manager

## About the Role

We are looking for a creative, commercially minded and results-driven **Online Marketing Manager** to build awareness, generate leads and grow Practicare through digital marketing.

You will be responsible for developing and executing marketing campaigns across social media, email, digital advertising, video and other online channels. You will turn Practicare's product features and customer problems into compelling marketing messages that attract healthcare practice owners and managers.

This is a hands-on role. We are looking for someone who can **think strategically, create content, launch campaigns, analyse results and continuously improve performance.**

Success in this role is measured by **qualified leads generated, campaign performance, engagement and contribution to new customer acquisition.**

---

# Key Responsibilities

### Marketing Strategy

* Develop and execute Practicare's digital marketing strategy.
* Create monthly and quarterly marketing campaigns.
* Identify target audiences, customer pain points and market opportunities.
* Develop campaigns around Practicare's features, benefits and customer problems.
* Develop strategies to generate awareness, leads and product demonstrations.
* Continuously test and improve marketing strategies.

### Campaign Creation

* Plan and execute online marketing campaigns from concept to completion.
* Develop campaign themes, offers, messaging and calls to action.
* Create campaigns for Facebook, Instagram, LinkedIn, Google and email.
* Develop campaigns supporting product launches, new features, webinars and events.
* Coordinate marketing campaigns with the BDR and sales team.
* Track campaign performance and optimise accordingly.

### Content & Messaging

* Develop compelling marketing messages for Practicare.
* Write social media posts, advertisements, email campaigns and website content.
* Create content around practice management problems, operational efficiency, compliance, inventory and task management.
* Develop customer-focused messaging rather than simply promoting software features.
* Create hooks, headlines, CTAs and campaign concepts.
* Maintain consistent Practicare branding and tone.

### Social Media

* Manage Practicare's social media presence.
* Develop and maintain a content calendar.
* Create regular posts for LinkedIn, Facebook and Instagram.
* Develop educational, promotional and engagement-focused content.
* Monitor engagement and identify opportunities to increase reach.
* Test different content formats and messaging.

### Video Marketing

* Develop concepts and scripts for short-form marketing videos.
* Create product demonstration and explainer video concepts.
* Produce or coordinate videos for social media, advertising and campaigns.
* Create hooks and scripts designed to capture attention within the first few seconds.
* Repurpose existing videos and product content into multiple marketing assets.
* Work with the Founder and product team to create authentic product content.

### Digital Advertising

* Plan, launch and manage paid advertising campaigns.
* Develop Facebook/Instagram and Google advertising campaigns.
* Create and test different ad creatives, headlines, audiences and offers.
* Monitor cost per lead, conversion rates and campaign ROI.
* Identify high-performing campaigns and scale them.
* Continuously test new approaches to improve results.

### Email Marketing

* Develop email marketing campaigns and sequences.
* Create lead nurturing campaigns.
* Develop newsletters and product update emails.
* Create follow-up campaigns for webinar attendees and marketing leads.
* Work with the BDR to turn marketing leads into sales opportunities.

### Lead Generation

* Develop strategies to generate qualified leads for the sales team.
* Create landing pages, lead magnets, webinars and other lead-generation initiatives.
* Monitor lead sources and campaign performance.
* Work closely with the BDR to improve lead quality.
* Identify which campaigns generate the highest-quality opportunities.

### CRM & Marketing Automation

* Maintain accurate marketing lead data.
* Create and manage lead nurturing workflows.
* Use GoHighLevel to manage campaigns, funnels, email sequences and lead follow-up.
* Monitor lead movement through the marketing and sales funnel.
* Ensure marketing leads are properly passed to the BDR.

### Market & Competitor Research

* Research healthcare practice management trends.
* Monitor competitor marketing strategies.
* Analyse competitor messaging, advertising and positioning.
* Identify new marketing opportunities.
* Gather customer feedback and use it to improve marketing campaigns.

### Analytics & Reporting

* Track marketing performance across all channels.
* Monitor leads, conversions, engagement, advertising costs and ROI.
* Prepare regular marketing performance reports.
* Identify what is working and what is not.
* Make data-driven recommendations for improving campaigns.

---

# Daily / Weekly KPIs

### Daily

* Social media activity monitored and scheduled.
* Marketing leads monitored and actioned.
* Campaign performance checked.
* Content and campaign tasks progressed.
* CRM and marketing automation updated.

### Weekly

* New marketing content published.
* New campaign concepts developed/tested.
* Advertising performance reviewed.
* Lead generation performance reviewed.
* Marketing funnel reviewed.
* Competitor and market activity monitored.
* Weekly marketing performance report completed.

### Key Performance Indicators

* Qualified leads generated.
* Marketing-generated demos booked.
* Cost per qualified lead.
* Lead-to-demo conversion rate.
* Website/landing page conversion rate.
* Social media engagement and reach.
* Email open and conversion rates.
* Advertising ROI.
* Campaign performance.
* Growth of Practicare's online presence.

---

# Skills & Experience

### Essential

* Previous experience in digital marketing, online marketing or growth marketing.
* Strong understanding of digital marketing fundamentals.
* Excellent written and verbal communication skills.
* Strong copywriting and messaging skills.
* Experience creating social media content.
* Experience creating and managing marketing campaigns.
* Understanding of paid digital advertising.
* Strong creative and strategic thinking.
* Data-driven approach to marketing.
* Ability to work independently and meet deadlines.
* Comfortable using AI tools to accelerate content and marketing production.

### Desirable

* SaaS marketing experience.
* Healthcare marketing experience.
* B2B marketing experience.
* Experience with GoHighLevel.
* Experience with Meta Ads.
* Experience with Google Ads.
* Experience with Canva.
* Experience with video editing tools.
* Experience with email marketing platforms.
* Experience with CRM and marketing automation.
* Experience developing landing pages and sales funnels.

---

# Personal Attributes

* Creative
* Commercially minded
* Results-focused
* Proactive
* Highly organised
* Excellent communicator
* Strong writer
* Curious and willing to learn
* Data-driven
* Fast learner
* Self-motivated
* Comfortable experimenting and testing new ideas
* Strong attention to detail
* Takes ownership
* Able to work in a fast-moving technology company

---

# What We Expect

We are looking for someone who doesn't simply **post content**.

You should be able to look at a business problem and ask:

**Who are we trying to reach?
What problem are they experiencing?
What message will get their attention?
What campaign should we run?
What content should we create?
How do we generate the lead?
How do we convert that lead into a demo?
What does the data tell us?**

You will be expected to take an idea from **strategy ? campaign ? content ? advertising ? lead generation ? measurement ? optimisation.**

---

# Success Measures

A successful Online Marketing Manager will:

* Consistently generate qualified marketing leads.
* Build Practicare's online presence and brand awareness.
* Create marketing campaigns that generate measurable results.
* Develop compelling content and messaging.
* Improve the number and quality of inbound leads.
* Increase demo bookings generated through marketing.
* Reduce the cost of acquiring qualified leads.
* Continuously test and improve campaigns.
* Work closely with the BDR and Founder to convert marketing opportunities into customers.

---

# Reporting To

**Founder**

---

# Career Progression

High-performing Online Marketing Managers may progress into roles such as:

* Senior Marketing Manager
* Growth Marketing Manager
* Digital Marketing Lead
* Head of Marketing
* Marketing & Growth Manager

SKILL REQUIREMENT
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