Marketing & Funnel Specialist

Marketing & Funnel Specialist

About the Role

We’re looking for a hands-on Marketing & Funnel Specialist to join our growing team full time and help build, launch, and improve marketing systems across multiple businesses and projects.

This is not simply a social media or content position. We need someone who understands marketing as a complete system, from the offer and messaging to the funnel, lead generation, conversion, and follow up.

You’ll work closely with David and the team to turn ideas into marketing campaigns, funnels, content, and systems that generate results.

What You’ll Be Doing

• Build, manage, and improve marketing funnels and customer journeys
• Develop marketing strategies for new products, books, memberships, and other offers
• Write and improve copy for landing pages, emails, ads, and other marketing materials
• Create and test offers, messaging, and calls to action
• Support lead generation and customer acquisition campaigns
• Track results and identify opportunities for testing and improvement
• Work with designers, developers, and other team members to launch campaigns
• Use multiple AI models and tools to improve research, strategy, copy, analysis, and marketing efficiency
• Document and improve repeatable marketing systems as the company grows

What We’re Looking For

• Hands-on marketing experience
• Strong understanding of direct response marketing and conversion
• Experience with funnels and customer journeys
• Strong copywriting skills
• Understanding of landing pages, offers, calls to action, and lead generation
• Understanding of CAC, CPL, ROAS, conversion rates, LTV, testing, and tracking
• Ability to analyze marketing problems and figure out practical solutions
• Strong judgment and ability to challenge ideas, test assumptions, and let the market provide the answer
• Organized and able to manage multiple priorities
• Comfortable working independently and figuring out what needs to happen next
• Strong AI skills and experience using multiple AI models and tools together, not simply relying on one AI for everything
• Ability to use AI for customer research, marketing strategy, developing different angles, copywriting, sales letters, funnel strategy, competitive research, analyzing results, and challenging ideas

Our Marketing Philosophy

We believe in direct response marketing, but we’re also playing the long game.

We are not looking for someone whose entire marketing philosophy is:

Sell → Upsell → Upsell → Upsell → Continuity

The first transaction gets someone into our world. From there, we continue providing value, building trust, and making different opportunities available. Customers d ---------- what they want to buy and when they are ready to buy it.

You still need to know how to sell, but maximizing today’s transaction is not always more important than maximizing the long-term customer relationship.

We’re looking for someone who understands direct response AND delayed gratification in marketing.

What Would Make You Stand Out

Experience with:

• Funnel building and optimization
• Direct response advertising
• Email marketing
• Landing page strategy and copywriting
• Paid advertising
• Marketing automation
• CRM and marketing systems
• E-commerce, digital products, memberships, courses, or books
• Using multiple AI tools/models together for research, strategy, execution, and analysis

This Job Probably Isn’t For You If...

If you need someone to tell you exactly what to do at every step before you can move forward, this probably isn’t the right job.

If changing direction after you’ve already started something frustrates you, you’re probably going to hate working here.

If you become emotionally attached to your marketing ideas and have difficulty letting the market prove you wrong, this probably isn’t the right environment.

If a campaign failing feels like failure rather than information, this isn’t the job.

If you need every project completely defined, organized, and predictable before you’re comfortable starting, you’ll probably be frustrated here.

If being challenged on your reasoning feels personal, this probably isn’t a good fit.

If you’re uncomfortable saying, “I think we’re wrong, and here’s why,” this probably isn’t a good fit either.

If you primarily want to be given tasks and complete them, rather than figure out what needs to happen next, this isn’t that position.

And if your answer to every marketing problem is another upsell, another continuity program, or simply spending more money on ads, we’re probably going to disagree a lot.

On the other hand, if uncertainty makes you curious, failed campaigns make you want to figure out WHY, changing direction doesn’t bother you, and you like solving problems that don’t come with instructions, you may really enjoy this job.

About the Team

You’ll be joining a small, growing team working across multiple businesses and projects. Things move quickly, so we need someone who is comfortable with uncertainty, changing priorities, testing ideas, and taking ownership.

The goal is to help us build a marketing system that can grow with the businesses.

How to Apply

Please answer the screening questions carefully and provide specific examples of your previous marketing work and results.

Strong applicants will be invited to complete a short marketing assignment as part of the selection process.

Screening Questions

1. Tell us about your most recent marketing role and the types of businesses, products, or offers you worked with. What were you personally responsible for?

2. Tell us about a funnel or marketing campaign you personally worked on. What was the offer, what did you do, and what measurable results did it produce?

3. If we gave you a new product with a target audience and an offer, how would you approach creating the marketing strategy and landing page? What would you look at to determine whether the funnel is working?

4. What marketing tools and platforms do you have hands-on experience with? Please include funnels, email marketing, CRM, automation, advertising, analytics, and AI tools. Also share 2–3 examples of marketing copy you personally created.