Marketing Expert

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TYPE OF WORK

Any

SALARY

400

HOURS PER WEEK

18

DATE UPDATED

Feb 6, 2025

JOB OVERVIEW

Hours: Monday-Friday, 9am-5pm Eastern Time (some flexibility for time zone difference)

Job Description:
We are seeking a creative and results-driven Digital Marketing Specialist to join our team. The ideal candidate will have hands-on experience in email marketing automation, Google Ads management, graphic design, and proficiency with the Zoho Marketing Suite, including Zoho CRM. This individual will play a vital role in driving marketing campaigns, enhancing brand visibility, and supporting our business growth objectives.

Key Responsibilities:

Develop, execute, and optimize email marketing campaigns using Zoho Marketing Suite
Manage Google Ads campaigns to drive traffic, generate leads, and maximize ROI
Design engaging graphics for email campaigns, social media, and other marketing collateral
Analyze campaign performance and create actionable reports to improve future strategies
Maintain and leverage Zoho CRM for marketing automation, customer segmentation, and sales integration
Collaborate with internal teams to ensure branding consistency and alignment with overall business goals
Explore and implement other digital marketing tools and strategies to expand our marketing efforts
Requirements:

Bachelor's degree in Marketing, Communications, Graphic Design, or related field (or equivalent experience)
Proven experience with Zoho Marketing Suite, including Zoho CRM, Campaigns, and Analytics
Prior experience managing Google Ads campaigns with measurable success
Hands-on graphic design experience and proficiency in tools such as Canva, Adobe Photoshop, or similar platforms
Strong understanding of email marketing best practices, automation workflows, and customer segmentation
Excellent analytical skills, with the ability to interpret data and improve marketing performance metrics
Exceptional communication and organizational skills
Self-motivated and able to work independently or in a team setting
Preferred Skills:

Experience with other Zoho products (e.g., Zoho Social, Zoho Forms)
Knowledge of SEO/SEM best practices
Familiarity with social media advertising (Facebook, LinkedIn, etc.)

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