Marketing Director

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: TYPE OF WORK

Full Time

: SALARY

$15-20 / hour

: HOURS PER WEEK

40

: DATE UPDATED

Oct 2, 2026

JOB OVERVIEW

ob description:

Ashoori Law | Full-Time | Remote | Independent Contractor

Independent Contractor Notice

This is a full-time independent contractor position, not an employee position. The selected candidate will be responsible for their own taxes, registrations, and compliance obligations in their jurisdiction.

About Ashoori Law

Ashoori Law is a U.S.-based immigration law firm serving individuals, families, entrepreneurs, investors, and businesses with their U.S. immigration needs.

We are seeking an experienced Marketing Director to lead our marketing strategy, strengthen lead generation, improve conversion performance, and drive measurable business growth.

Position Overview

The Marketing Director will own the firm’s overall marketing strategy and performance. This role will oversee paid advertising, lead-generation funnels, HubSpot CRM and automation, website optimization, content strategy, analytics, and marketing attribution.

You will work directly with firm leadership and manage marketing agencies, contractors, media buyers, developers, designers, and content creators.

We are looking for a strategic leader who is also comfortable working hands-on with marketing data, systems, and execution.

Key ResponsibilitiesMarketing Strategy & Growth

Develop and execute the overall marketing and growth strategy
Establish marketing goals, KPIs, budgets, and performance targets
Identify opportunities to increase qualified leads, consultations, client acquisition, and revenue
Provide strategic recommendations and regular performance updates to leadership
Paid Advertising & Lead Generation

Oversee paid advertising across Google, Meta, YouTube, and other relevant platforms
Manage agencies, media buyers, and advertising vendors
Optimize advertising budgets, lead quality, cost per lead, and cost per booked consultation
Identify opportunities to scale high-performing acquisition channels
Funnel & Conversion Optimization

Own and improve the lead-to-consultation marketing funnel
Optimize landing pages, intake forms, follow-up systems, and consultation booking flows
Identify conversion bottlenecks and implement improvements
Develop testing strategies to improve conversion rates
HubSpot CRM & Automation

Oversee HubSpot CRM, marketing automation, and lead lifecycle management
Build and optimize email sequences, workflows, and lead-nurturing systems
Improve lead follow-up and consultation booking rates
Ensure accurate lead tracking, attribution, and reporting
Website & Content

Oversee website performance, user experience, and conversion optimization
Coordinate improvements with developers, designers, SEO specialists, and other vendors
Lead content and digital marketing strategy
Ensure consistent, professional messaging across marketing channels
Team & Vendor Management

Lead and coordinate marketing agencies, contractors, vendors, and team members
Establish clear goals, deadlines, KPIs, and performance expectations
Evaluate performance and hold marketing partners accountable for results
Identify additional resources or capabilities needed to support growth
Reporting & Analytics

Track and report key marketing metrics, including:

Qualified leads and lead quality
Cost per lead and cost per booked consultation
Consultation booking and funnel conversion rates
Customer acquisition cost
Marketing-sourced revenue
Revenue attribution
ROAS and overall marketing ROI
Use performance data to recommend where marketing resources and budgets should be increased, reduced, or reallocated.

Required Qualifications

10+ years of progressive marketing experience, including senior-level marketing leadership
Proven experience developing and leading marketing strategies that generated measurable growth
Strong experience with paid advertising, lead generation, and conversion optimization
Advanced experience with HubSpot CRM and marketing automation
Strong understanding of marketing analytics, attribution, budgeting, and ROI
Experience managing marketing teams, agencies, contractors, and vendors
Ability to analyze performance data and translate it into actionable business decisions
Excellent communication, organization, and project management skills
Highly accountable, proactive, and results-oriented
Comfortable working directly with senior leadership in a remote environment
Preferred Qualifications

Previous experience as a Marketing Director, Head of Marketing, VP of Marketing, or similar senior marketing leader
Experience marketing legal or professional services
Experience with immigration law firm marketing
Experience working with U.S.-based businesses
Experience managing significant paid media budgets
Familiarity with compliance-sensitive industries
Performance-based bonuses may be offered based on measurable marketing results and growth.

****If you are interested in this job, please fill up this application form:

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Marketing Director

Please login or register as jobseeker to apply for this job.

TYPE OF WORK

SALARY

HOURS PER WEEK

DATE UPDATED

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