Marketing Director

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: TYPE OF WORK

Full Time

: SALARY

$1400/Month

: HOURS PER WEEK

40

: DATE UPDATED

Aug 19, 2026

JOB OVERVIEW

Backland is a luxury nature resort near the Grand Canyon. We create unique nature experiences that our guests will remember forever.

We are looking for an experienced Marketing Director to take ownership of our marketing operation and help us build and lead a high-performing remote marketing team.

This is a player-coach role. We don't expect you to personally be the expert in every marketing discipline, but you should understand marketing well enough to build the right team, direct their work, and hold the department accountable for results.

What You'll Do
Turn company revenue and occupancy goals into clear marketing strategies and campaigns.
Build and manage the marketing team, including d ---------- what should be handled in-house, outsourced, or by specialists.
Coordinate paid advertising, email/CRM, content, website conversion, and phone sales.
Recruit, manage, coach, and hold team members accountable.
Establish KPIs and reporting focused on bookings, revenue, CAC, ROAS, conversion, and profitability.
Make sure good ideas actually get executed.
Jump in and help solve problems when necessary.

Our goal is to build a marketing organization that generates profitable bookings without the owner having to personally manage every marketing project.

Who We're Looking For

You should have:

Significant digital marketing experience.
Experience leading marketing teams.
Experience hiring or building teams.
Strong understanding of paid acquisition, email/CRM, content, conversion, and analytics.
At least one marketing discipline where you have strong hands-on expertise.
Excellent English communication.
Strong organization, initiative, and accountability.
A track record of producing measurable business results.

Hospitality, travel, luxury, e-commerce, or DTC experience is a plus.

How to Apply

Please skip the generic cover letter and answer these four questions:

1. Tell us about a marketing team you have led.
How large was the team, what roles were on it, and what exactly were you responsible for?

2. Tell us about one marketing result you are particularly proud of.
What was the situation, what did you do, and what measurable result did you achieve?

3. What key marketing disciplines would you self perform and what disciplines would you hire other experts to manage?

4. Share a link to your portfolio or examples of your work.

We're looking for someone who can lead people, execute strategy, and produce measurable growth.

SKILL REQUIREMENT

Marketing Team Leadership

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Marketing Director

Please login or register as jobseeker to apply for this job.

TYPE OF WORK

SALARY

HOURS PER WEEK

DATE UPDATED

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