Yard Dawgs

Marketing Data Analyst & Ads Specialist

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: TYPE OF WORK

Full Time

: SALARY

$5-10 USD per Hour

: HOURS PER WEEK

40

: DATE UPDATED

Apr 4, 2026

JOB OVERVIEW

Position: Marketing Data Auditor & Ads Specialist
Company: Yard Dawgs Lawn Care
Location: Remote (Philippines)
Hours: Full-time, Monday–Friday (Mountain Time, flexible start)
Reports To: Liam Sunstrum, Owner

About Us

Yard Dawgs Lawn Care is a fast-growing lawn care company operating across 6 locations in Alberta and Saskatchewan, Canada. We provide weed control, fertilizer, aeration, and specialty lawn treatments to over 10,000 customers. We're scaling toward $5M in revenue this year and need someone obsessed with data accuracy to make sure every marketing dollar is tracked and accounted for.

The Role
We spend heavily on Google Ads, Meta (Facebook/Instagram) Ads, and generate leads through organic and direct channels across 6 locations. We need a detail-oriented person to audit every single lead that comes in each day and ensure the marketing source is accurately tracked from our CRM (HubSpot) into our field service software (Real Green). Our marketing budget decisions depend on the accuracy of this data.

Core Responsibilities

Daily Lead Source Auditing

Audit ALL inbound leads daily (50–100+ leads/day) across phone calls and form submissions
Cross-reference HubSpot lead source data against what was entered in Real Green
Identify and correct any source mismatches (e.g., a Google Ad lead entered as Organic)
Flag unresolvable leads for management review
Maintain a daily audit log tracking every lead reviewed, match status, and corrections made

Lead Tracking & Reporting

Track total leads, qualified leads, and converted customers by source (Google Ads, Facebook Ads, Organic, Direct, Referral, Yard Sign, etc.)
Track performance by location (Calgary, Edmonton, Red Deer, Medicine Hat, Saskatoon, Regina)
Maintain weekly accuracy reports showing rep error rates and source-level mismatch patterns
Build and maintain a monthly marketing performance dashboard including: Cost Per Lead, Cost Per Sale, Conversion Rate, LTV:CAC Ratio, and ROI by channel and location

Ad Platform & Attribution Monitoring

Monitor that Google Ads and Meta Ads leads are being attributed correctly in HubSpot (Paid Search vs. Paid Social vs. Organic, etc.)
Verify UTM parameters and tracking templates are working properly across all ad accounts
Flag any attribution errors or tracking issues immediately (e.g., Facebook leads showing as Paid Search)
Ensure naming conventions are followed across all ad campaigns

Bonus (Higher Pay Available)

If you are an expert in running Google Ads (Search, Performance Max), Meta Ads (Facebook/Instagram), and can manage ad campaigns end-to-end — strategy, setup, optimization, reporting — we are willing to pay significantly more for the right person. This would expand the role into hands-on ad management across 6 locations in addition to auditing.
If you have this experience, include examples of campaigns you've managed, monthly budgets, and results in your application. If you are really good at this and have true HubSpot, Excel, Ads experience we can do between 7-10 USD per hour.

SKILL REQUIREMENT

Performance Marketing HubSpot CRM Google Ads

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Yard Dawgs

Marketing Data Analyst & Ads Specialist

Please login or register as jobseeker to apply for this job.

TYPE OF WORK

SALARY

HOURS PER WEEK

DATE UPDATED

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