Reliability Academy -
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TYPE OF WORK
Full Time
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SALARY
up to $1,600 per month (plus benefits)
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HOURS PER WEEK
40
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DATE UPDATED
Apr 3, 2026
Background
The Reliability Academy delivers world-class online training and coaching to clients and students across the globe. To date, we have helped 100+ companies, and trained 2000+ industry professionals, across 50+ countries in all major industries. Founded in 2018, we are headquartered in Brisbane, Australia but work virtually with most of our team based in the Philippines.
Please note this role is advertised as based in the Philippines but we are open to applications for people anywhere in the world.
About Us
Our customers are in all parts of the world, from individuals to large multinational companies. We have big plans and are working to deliver our online training in 8-10 different languages to better serve our customers. We believe in being a force for good and that means:
- building a great company with a strong focus on our values and behaviors. We are building a small, but mighty team that truly enjoys working together and delivers a world-class product and experience to our customers.
- serving our niche to the best of our ability and reaching those less fortunate than us. To that purpose, we have launched the Reliability Academy Scholarship Program enabling students in developing nations to access our training with a 75% Scholarship
- aligning our company mission and vision to the United Nations Sustainable Development Goals
The company is growing with a small team of full-time and part-time contractors working across the Asia-Pacific region, currently all reporting to the General Manager, also based in the Philippines whilst our Managing Director is based in Brisbane, Australia. We deliberately hire talent in different regions of the world to keep costs down, create diversity, and build a multi-lingual team.
Role Purpose
The Marketing Coordinator is responsible for driving online sales growth through B2C marketing initiatives, with a focus on optimizing existing systems, improving conversion performance, and ensuring every campaign contributes directly to revenue.
This role will oversee the Affiliate Program, manage lead segmentation using RightMessage, and conduct a full audit and optimization of HubSpot
The Marketing Coordinator will also manage and monitor paid campaigns to drive online course sales and continually refine strategies based on data and performance insights.
Responsibilities
As Marketing Coordinator your initial responsibilities will consist of:
Demand Generation and Strategy
-Develop and execute marketing strategies aligned with company goals, focusing on driving online B2C conversions.
-Plan and manage marketing campaigns, PPC campaigns primarily for B2C (Google Ads, LinkedIn Ads,
-Continuously monitor, test, and tweak campaigns to optimize results and maximize performance.
-Use RightMessage to manage lead segmentation, ensuring the right message reaches the right audience (B2B and B2C). Monitor performance, refine targeting, and adjust settings as needed by leveraging analytics / insights from Segmetrics.
Affiliate Program Management
-Oversee and manage the company’s Affiliate Program using TrackDesk.
-Test and validate system functionality, ensuring affiliates are properly tracked and rewarded.
-Monitor affiliate performance, identify top-performing partners, and develop strategies to drive participation and conversions.
Email
-Review, audit, and optimize
-Identify opportunities to improve engagement and conversion rates.
-Make recommendations for adjustments and implement approved changes.
-Ensure marketing automation and workflows support the company’s inbound marketing and lead nurturing goals.
Marketing Analytics and HubSpot Management
-Develop and maintain a marketing performance dashboard to track key metrics, such as lead volume, conversion rates, and website traffic.
-Integrate and manage HubSpot, cold
-Analyze performance data to optimize campaigns and recommend improvements.
-Report on marketing activities and outcomes to the General Manager and Managing Director.
What Success Looks Like
Succeeding in this role will mean the Marketing Team establishes a steadily growing flow of online course sales, supported by consistent brand visibility and engagement across all channels.
Success will be measured by the following metrics:
-Affiliate Program is fully operational and generating measurable conversions.
-RightMessage segmentation is active and optimized for effective lead targeting.
-HubSpot workflows and sequences are running efficiently and driving engagement and sales.
-LinkedIn page is active with regular, relevant posts that maintain engagement and brand trust.
-Paid campaigns on Google, LinkedIn, and
-Overall marketing performance shows measurable improvement in lead quality, conversion rates, and ROI.
About You
Knowledge and skills are important, but we will primarily hire based on attitude and behavior. We are looking for someone who:
-Is self-motivated and proactive with a positive attitude and a great work ethic.
-Takes ownership of their work and is results-driven, constantly seeking to improve and optimize.
-Communicates clearly and effectively, both with internal teams and external stakeholders.
-Has a deep understanding of inbound marketing strategies and can balance creativity with data-driven decisions.
-Enjoys working remotely and thrives in a remote, collaborative environment and is comfortable managing a distributed, diverse team.
-Is passionate about inbound marketing and embraces data-driven decision-making.
Your Skills
Your knowledge, skills and experience:
-Proven experience in inbound and outbound marketing, and demand generation.
-Strong digital marketing skills: PPC ads (Google, LinkedIn,
-Experience managing marketing performance metrics and reporting on results.
-Experience with HubSpot Marketing Solution is a requirement; Candidates with experience on Segmetrics, RightMessage and TrackDesk (or similar tools) will be given stronger consideration.
-Experience in PPC campaign management (Google Ads, LinkedIn Ads,
-Excellent organizational and project management skills.
-Excellent copywriting and proof-reading skills.
-You are fluent in English with excellent written and verbal communication skills. Your written English is clear, concise, and accurate.
-A sound understanding / experience with automation tools and AI (LLMs, agents) would be a bonus, as would experience in leading/managing/coordinating a team
What’s on Offer
This is a long-term virtual role allowing you to work from home. You will work during Australian business hours i.e. your workday will fall between 7 am to 7 pm GMT+10 to ensure overlap with the rest of the team (who are based in the Philippines). There will be a 3-month probation period.
Base pay between USD 1,000 and USD 1,600 per month depending on experience and skills, with a 13th-month pay in December, 20 days of paid leave, an annual allowance of USD 1,000 towards Private Health Insurance and a chance to earn a performance bonus up to 3 months of salary (subject to business and personal performance).
Applying
If you are interested, please complete the online application (see link below) summarizing your background, experience, and what makes you an excellent candidate for the role. Tell us about yourself, your skills, and why you’re interested in working with us.
Application form:
This is an important requirement for Reliability Academy, and we would love to have someone on seat as soon as possible, but we will take our time to find the right candidate. That means we will be shortlisting and interviewing soon after this job post has gone live and will continue until we find the right candidate. Therefore, this job could stay open for several weeks or close quickly
Please note, that if you do not apply via the above application form your application will not be considered. We appreciate people who pay attention to detail so please mention the words “Green Banana” when we ask about your aspirations in life.
