Marketing & Business Development Coordinator

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: TYPE OF WORK

Part Time

: SALARY

6.94/hour

: HOURS PER WEEK

15

: DATE UPDATED

Mar 31, 2026

JOB OVERVIEW

Marketing & Business Development Coordinator – Virtual Assistant
About the Company

We are a tech-forward hospitality and short-term rental (STR) management company focused on scaling a portfolio of high-performing properties. Beyond just managing "Airbnbs," we are building a world-class, data-driven co-hosting platform powered by smart systems, aggressive marketing, and strategic partnerships.

We are moving quickly to expand our footprint. We need a tea ---------- mber who is not just an administrator, but a growth-minded partner excited by the challenge of finding new leads, out-maneuvering competitors, and keeping our properties at the top of search results.

Position Summary

The Marketing & Business Development Coordinator will be the engine behind our growth and property visibility. This role is split between two primary objectives: Property Performance (ensuring our current listings dominate the market) and Portfolio Growth (finding and securing new co-hosting clients).

The ideal candidate is analytical, persuasive in writing, and comfortable with digital marketing tools. You won’t just be waiting for guests to book; you will be actively driving traffic, analyzing trends, and reaching out to local partners to expand our business.

Core Purpose

To maximize the revenue of our existing portfolio through expert digital marketing and to aggressively identify and nurture new business leads for our co-hosting services.

Key Responsibilities
1. Digital Marketing & Visibility (Primary Focus)

Multi-Channel Marketing: Execute and monitor marketing campaigns across FB Ads, LinkedIn Ads, and niche Facebook Groups to drive booking traffic.

Data Analytics: Utilize Google Trends and Google Analytics to identify seasonal shifts, guest behavior, and high-intent search terms.

SEO & Ranking: Perform regular audits of Airbnb/VRBO page rankings; implement optimizations to ensure our properties stay on Page 1.

Dynamic Email Campaigns: Draft and send marketing emails to past guests and leads featuring local "fun activities," events, and seasonal "reasons to stay" to drive repeat bookings.

2. Business Development & Lead Gen (Growth Focus)

Realtor Outreach: Manage a referral program targeting local realtors; handle outreach and relationship nurturing to secure professional referrals for our co-hosting business.

Lead Sourcing: Proactively find and "cold" research potential property owners who could benefit from professional management.

Audit Scripting: Create and refine "Mini-Audit" scripts—concise, high-value teardowns of a potential client's current listing to show them exactly how we can increase their ROI.

Competitor Analysis: Regularly monitor local "comps" to analyze their pricing, amenities, and guest sentiment, ensuring our portfolio maintains a competitive edge.

Requirements & Qualifications

STR Experience: Prior experience in Short-Term Rental marketing or VA support for Airbnb hosts is highly preferred.

Technical Marketing Literacy: Familiarity with Google Analytics, Facebook Ad Manager, and LinkedIn outreach tools.

Growth Mindset: A background in sales support or lead generation; you aren't afraid to "knock on digital doors."

Exceptional English: High-level written English is a must for drafting professional outreach to realtors and engaging marketing emails.

Analytical Skills: Ability to look at a spreadsheet of competitor data or a Google Trend line and turn it into an actionable marketing "win."

Systems & Platform Experience

Marketing Tools: FB/LinkedIn Ad Managers, Google Analytics, Google Trends.

STR Tools: Airbnb/VRBO Ranking Trackers, PriceLabs or Wheelhouse (for competitor analysis).

CRM & Outreach: Experience with email marketing software (Mailchimp, Beehiiv, etc.) and CRM tools for lead tracking.

Google Workspace: Expert level in Google Sheets for data tracking and competitor logs.

Ideal Candidate Traits

Proactive Researcher: You don’t wait for instructions; you see a dip in ranking and investigate why.

Persuasive Writer: You can write an email to a realtor that feels like a partnership, not a "sales pitch."

Data-Driven: You enjoy the "game" of SEO and seeing how your changes affect page ranking.

Ambitious: You are excited by the prospect of helping a small business scale into a large-scale management firm.

Compensation & Schedule

Schedule: Flexible/To be discussed (Expected 20–40 hours per week).

Compensation: Base rate + performance-based bonuses tied to successful lead generation and referral conversions.

SKILL REQUIREMENT

Facebook marketing Google Ads Short Term Rentals

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Marketing & Business Development Coordinator

Please login or register as jobseeker to apply for this job.

TYPE OF WORK

SALARY

HOURS PER WEEK

DATE UPDATED

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