Marketing Automation & CRM Specialist

Caliber is a U.S.-based marketing and growth firm serving local service businesses, B2B companies, and professional services clients. We are looking for a detail-oriented Marketing Automation & CRM Specialist to join our growing team on a part-time basis, with the potential to grow into a larger role over time.

This is not just a “HubSpot person.” We need a marketing systems operator — someone who can build, manage, QA, and maintain CRM pipelines, automations, email campaigns, forms, reporting, and client systems across multiple accounts.
WHAT YOU WILL OWN:

CRM MANAGEMENT

• HubSpot setup, cleanup, and ongoing management.
• GoHighLevel setup, cleanup, and ongoing management.
• CRM pipeline setup and stage management.
• Contact imports, exports, deduplication, tagging, and segmentation.
• List building and audience segmentation.
• Lead routing rules and contact ownership.
• Custom properties and field mapping.
• Lifecycle stage and lead status management.
• Lead scoring setup when applicable.
• CRM onboarding support for new clients.
• Data hygiene and regular CRM audits.
• Client systems inventory, including CRM, email platform, forms, pipelines, and automations per client.

AUTOMATIONS & WORKFLOWS
• Workflow and automation building in HubSpot and GoHighLevel.
• Lead capture to CRM automation.
• Pipeline stage automations.
• Drip campaigns and nurture sequences.
• Appointment booking and calendar workflow setup.
• Missed-call text-back workflows.
• Review request automations.
• SMS automations in GoHighLevel.
• Zapier and Make integrations when needed.
• Webhook setup and testing when applicable.
• UTM tracking support and lead source tracking.
• SOP creation for CRM and automation processes.


EMAIL MARKETING
• Email campaign setup and scheduling.
• Newsletter setup and management.
• Email nurture and drip sequence builds, including welcome, onboarding, re-engagement, and win-back sequences.
• Email template creation using branded, mobile-responsive layouts.
• Contact list segmentation and uploads.
• Suppression list management.
• A/B test setup for subject lines and CTAs.
• Unsubscribe and bounce management.
• Coordination with copywriters on email copy.
• Coordination with designers on email graphics.

CAMPAIGN QA
• Form creation, testing, and connection to landing pages.
• Thank-you page and confirmation email QA.
• Lead notification testing.
• Workflow trigger testing.
• Email link, button, and merge field QA.
• Mobile formatting checks.
• UTM capture verification.
• Pipeline stage automation testing.
• Unsubscribe link testing.
• Duplicate record checks.
• Pre-launch and post-launch campaign QA.

DELIVERABILITY
• SPF, DKIM, and DMARC status checks.
• Monitoring bounce rates, spam complaints, and unsubscribe rates.
• Cleaning bad and duplicate contacts.
• Ensuring correct domain and subdomain usage per client.
• Basic inbox placement checks.
• Flagging deliverability issues proactively.

REPORTING & DASHBOARDS
• Weekly and monthly client performance reports.
• Email performance reporting, including open rates, click rates, bounces, and unsubscribes.
• CRM pipeline and deal stage reporting.
• Form submission and lead source reports.
• Campaign performance dashboards.
• MQL and conversion tracking.
• Looker Studio dashboards when applicable.
• Spreadsheet-based reporting for clients with less structured systems.

LIGHT OPS & DOCUMENTATION
• Document workflows and automation builds.
• Maintain CRM and automation task lists.
• Create checklists for repeatable processes.
• Track blockers and send weekly status updates.
• Coordinate with writers, designers, web developers, and social media managers as needed.

WHAT WE ARE LOOKING FOR:
• Hands-on experience with HubSpot and GoHighLevel, not just basic familiarity.
• Ability to explain what you built, why you built it, and how it performs.
• Strong understanding of lists, tags, triggers, forms, pipelines, and automations.
• Comfortable working across multiple client accounts.
• Strong attention to detail and a habit of testing before launch.
• Organized and self-directed.
• Comfortable documenting what you do.
• Comfortable with Google Sheets, spreadsheets, and data cleanup.
• Responsive, reliable, and clear in communication.

TOOLS YOU SHOULD KNOW:
• HubSpot.
• GoHighLevel.
• Zapier or Make.
• Google Sheets.
• Google Analytics.
• Google Search Console.
• Calendly or ---------- .
• Mailchimp, ActiveCampaign, Klaviyo, or similar email platforms.
• Slack, ClickUp, Asana, Notion, or similar project management tools.

NICE TO HAVE:
• Experience working inside a marketing agency.
• GHL sub-account and snapshot management experience.
• White-label email sending domain setup experience.
• Experience with Webflow, Framer, WordPress, or website form integrations.
• Looker Studio experience.
• Basic understanding of paid media tracking.

WHAT THIS ROLE WILL NOT OWN AT FIRST:
• Final campaign strategy.
• Client-facing strategy calls.
• Advanced custom API development.
• Paid media management.

You may support these areas over time, but the initial focus is CRM, automations, email campaigns, reporting, QA, and marketing systems.

GROWTH OPPORTUNITY:
This role has strong potential to grow into more hours or a full-time position as our client base expands. We are looking for a long-term tea ---------- mber who wants to grow with us, not a one-off contractor.

HOW TO APPLY:
Please include:
• A short introduction about your HubSpot and GoHighLevel experience.
• Examples or screenshots of CRM builds, workflows, dashboards, or automations you have created.
• A brief explanation of how you approach QA before launching an automation or campaign.
• The tools you use regularly.
• Your hourly rate and weekly availability.
• Write “Caliber Systems” at the top of your application so we know you read this post carefully.