Marketing And analytics Specialist

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: TYPE OF WORK

Full Time

: SALARY

$700 -$1000 month

: HOURS PER WEEK

40

: DATE UPDATED

Aug 14, 2025

JOB OVERVIEW

Marketing Analytics Specialist

Company Overview
Preservation Company is a family-owned e-commerce business specializing in architectural antiques, reclaimed pieces, vintage goods, furniture, art, and gifts. With a passion for historic preservation and timeless design, we offer unique items that blend history with modern homebuilding and remodeling. We are seeking a talented Marketing Analytics Specialist to join our team and drive data-informed strategies that enhance our online presence and customer engagement through analytics and demographic insights.

Job Summary
We are looking for a skilled Marketing Analytics Specialist with expertise in analyzing performance across social media, Google, and email channels, as well as leveraging demographic data to refine customer targeting. In this role, you will monitor metrics, generate insights, and optimize campaigns based on data. The ideal candidate is analytical, strategic, and passionate about using data to achieve measurable marketing results. This is a full-time position reporting to the Marketing Manager.

Key Responsibilities
Marketing Analytics
- Monitor and analyze performance metrics for social media campaigns (e.g., Facebook, Instagram, TikTok, LinkedIn), Google Ads, and email marketing using tools like Google Analytics, Facebook Insights, and email platforms (e.g., Mailchimp or Klaviyo).
- Generate reports on key KPIs such as engagement rates, conversion rates, ROI, and audience growth; provide actionable insights to improve campaign effectiveness.
- Conduct A/B testing and multivariate experiments to optimize ad spend and content strategies.

Demographic Targeting and Customer Insights
- Research and segment target demographics using data from analytics tools, surveys, and market research to identify customer personas and preferences.
- Develop targeted marketing strategies that dial in on specific audience groups, improving personalization in ads, emails, and content.
- Track demographic trends and adjust campaigns to enhance customer acquisition and retention.

General Marketing Support
- Assist in planning and executing integrated marketing campaigns across digital channels.
- Stay updated on industry trends, algorithm changes, and best practices in digital marketing analytics.
- Collaborate with cross-functional teams (e.g., sales, design) to align analytics efforts with business objectives.

Qualifications and Requirements
- 3+ years of experience in marketing analytics, with a focus on digital channels.
- Proficiency in marketing analytics tools: Google Analytics (GA4), Google Ads, social media analytics platforms, and email marketing software.
- Strong understanding of marketing demographics, audience segmentation, and persona development.
- Excellent analytical skills with the ability to interpret data and translate it into strategic recommendations.
- Proficiency in Microsoft Office/Google Workspace; familiarity with CRM tools (e.g., HubSpot) and data visualization tools (e.g., Tableau) is a plus.

SKILL REQUIREMENT

Performance Marketing CRM Email Marketing

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Marketing And analytics Specialist

Please login or register as jobseeker to apply for this job.

TYPE OF WORK

SALARY

HOURS PER WEEK

DATE UPDATED

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