META MEDIA BUYER

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TYPE OF WORK

Full Time

SALARY

850

HOURS PER WEEK

TBD

DATE UPDATED

May 13, 2026

JOB OVERVIEW

ABOUT THE ROLE
We are a fast-growing US-based DTC brand in the health and wellness space. We're looking for a full-time Meta Media Buyer who knows how to do more than just manage ads — we need someone who can scale them. This is a hands-on, high-accountability role where you'll be in the account every single day making real decisions with real budget.
The brand will be kept confidential until the interview stage.

WHAT YOU'LL DO
Launch and manage paid campaigns across Meta (Facebook and Instagram) daily — structuring campaigns correctly for testing, scaling, and creative rotation.
Scale winning campaigns aggressively and efficiently. You need to know when to push budget, when to hold, and how to scale without blowing up performance. This is the core skill we're hiring for.

Produce a clear daily performance report covering spend, ROAS, CPA, CPM, CTR, and AOV — with a brief commentary on what changed, what you did about it, and what you're watching. No raw data dumps. We want insight.

Upload and organize creative assets and structure ad sets for proper testing — hooks, formats, copy angles, landing page variants. You'll work closely with our creative team to communicate what's winning and what to test next.
Monitor pixel health, tracking setup, and attribution daily. Flag issues immediately. You should know when the data doesn't look right and why.

Stay on top of what competitors are running and bring relevant insights back to the team.

Use AI tools to support your workflow — whether that's reporting, research, campaign analysis, or creative briefing. We're an AI-forward team and expect you to be the same.

Research and compile top performing ads from other companies to suggest to our creative strategist.

WHAT WE'RE LOOKING FOR
Must-haves:

Minimum 2 years managing Meta Ads with real budget responsibility — not just boosting posts
Proven experience scaling DTC or ecommerce brands, not just maintaining them
Strong understanding of Meta campaign structure, audience strategy, and the algorithm
Comfortable reading and acting on data daily — CPM, CPC, CTR, CPA, ROAS, AOV
Experience with pixel setup, CAPI, and attribution under iOS limitations
Confident producing a clean daily report with actual analysis, not just numbers
Fluent with AI tools and uses them regularly to work faster and smarter
Clear written English communication

Strong plus:

Experience with direct response creative and understanding what makes an ad convert
Familiarity with Triple Whale, Northbeam, or similar attribution platforms
Experience managing whitelisted creator or ambassador content in ad accounts
Understanding of how email and paid ads work together (halo effect, offline events, list uploads)

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