Local SEO Specialist – Google Maps, GBP & AI Search

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: TYPE OF WORK

Part Time

: SALARY

N/A

: HOURS PER WEEK

TBD

: DATE UPDATED

Aug 24, 2026

JOB OVERVIEW

Home Remodeling & General Construction Company – Los Angeles County

Job Type: Part-Time or Full-Time
Location: Remote – Philippines preferred
Compensation: Based on experience, demonstrated results, and agreed hours/scope. Please include your expected monthly compensation and available hours per week in your application.
Employment Type: Long-Term

ABOUT THE COMPANY

We are a home remodeling and general construction company serving Los Angeles County and the greater Los Angeles area.
Our primary focus is on larger residential projects, including:
New construction
Whole-home remodeling
ADU construction, including garage conversions and new ADUs
Home additions
Second-story additions
Kitchen remodeling
We are looking for an experienced SEO specialist who can take ownership of our local search strategy and help turn Google and other search platforms into a consistent source of qualified leads.
This is intended to be a long-term position for the right person.

WHAT WE ARE LOOKING FOR

We are NOT looking for a generic SEO person whose primary focus is writing blog posts or building large quantities of backlinks.
We are looking for someone with strong, hands-on experience in:
Local SEO
Google Maps / Local Pack ranking
Google Business Profile optimization
Google organic SEO
Technical SEO
Keyword research
Competitor research
Local citations
Quality local link building
Content strategy and SEO writing
WordPress
Schema / structured data
Google Search Console
Google Analytics / GA4
Conversion tracking
Entity and semantic SEO
AI search / AI SEO
Google AI Overviews
ChatGPT, Gemini, Claude, Perplexity and similar AI search platforms
Experience specifically with contractors, remodeling companies, home builders, ADU companies, or other home-service businesses is strongly preferred.
Experience ranking businesses in competitive U.S. markets is a major advantage.

HOW WE WILL EVALUATE CANDIDATES

We are looking for someone who can actually execute SEO—not simply someone who can talk about SEO or provide generic recommendations.
The hiring process may include a practical SEO assessment and a live working session. Candidates may be asked to demonstrate their ability to research, analyze, strategize, and execute tasks related to Local SEO, Google Maps/Google Business Profile, organic SEO, content, link building, and AI search visibility.
We are particularly interested in seeing how you approach real-world problems, prioritize opportunities, use SEO tools, and turn research into actionable work.
Strong communication and experience are important, but our hiring decision will be based heavily on demonstrated ability and the quality of your actual work.

OUR GOAL

Our ultimate goal is qualified leads and revenue.
We want to improve our visibility across:
Google organic search
Google Maps / Local Pack
Google Business Profile
Google AI Overviews
ChatGPT
Gemini
Claude
Perplexity
Bing and other search engines
Relevant local and industry websites
We understand nobody can guarantee that an AI platform will recommend a company.
We want someone who understands how to build the authority, relevance, entity signals, content, citations, mentions, and overall online presence that can increase our visibility across traditional and AI-powered search.

CURRENT SITUATION

We currently have:
A WordPress website with approximately 5–6 pages
A verified Google Business Profile
Approximately 50 Google reviews
Little to no meaningful organic visibility
Little to no meaningful Google Maps visibility
No reliable history of organic lead generation from Google
Previous SEO work that lasted approximately four months and produced only one known lead
A previous SEO provider may have built approximately 400 backlinks, although we are not certain of the exact work performed
The first phase will include a thorough audit of our website, GBP, rankings, backlinks, citations, competitors, tracking, and previous SEO work.

RESPONSIBILITIES

You will be responsible for developing and implementing our overall SEO strategy.
This includes:
Local SEO strategy
Google Business Profile optimization
Google Maps ranking strategy
Keyword and competitor research
Technical SEO
On-page SEO
Website architecture
Internal linking
Service pages
Location pages
Service + location opportunities
SEO content strategy and writing
Schema and structured data
Local citations
Quality link building
Local authority building
Competitor analysis
AI search visibility
Conversion optimization
Lead tracking and attribution
Ongoing testing and optimization
We want someone who can research, develop a strategy, explain it to us, obtain approval when appropriate, and then actually implement it.

CONTENT

You will be responsible for developing and writing SEO content.
Content must be:
Original
Useful to homeowners
Professionally written
Locally relevant
Based on actual search intent
Designed to generate qualified leads
Optimized without keyword stuffing or sounding robotic
Major content will be reviewed and approved by us before publication.
AI tools may be used as part of your workflow, but we are not interested in mass-producing generic AI content.

WEBSITE

Our website is currently small, so there will likely be significant opportunities to improve its SEO structure, content, and conversion performance.
You should be capable of implementing SEO-related changes in WordPress.
Website design and development are NOT the primary focus of this position.
However, WordPress, web design, HTML/CSS, development, UX, and conversion optimization skills are a significant plus.

GOOGLE MAPS / GBP

Google Maps visibility is a major priority.
You should be capable of managing and improving:
GBP categories
Services
Business information
Service areas
GBP content
Photos
Reviews and review strategy
Q&A
Local citations
Local backlinks
Local relevance
Competitor positioning
Map Pack rankings

LINK BUILDING

We want quality over quantity.
We are NOT interested in:
Spammy backlinks
Mass directory links
Automated link building
Manipulative tactics
Low-quality guest posting
Tactics that could damage our reputation
We are interested in relevant local, industry, authority, PR, partnership, and other legitimate link opportunities.

WEEKLY REPORTING

You will provide professional weekly reports showing:
Ranking changes
Google Maps rankings
Organic traffic
Search Console performance
GBP performance
Leads and conversions
Work completed
Links/citations acquired
Content published
Problems identified
Priorities for the following week
We care about rankings, but ultimately we care about qualified leads and revenue.

VERIFIABLE EXPERIENCE REQUIRED

Please provide at least 2–3 real SEO case studies.
For each case study, provide:
Business name
Website URL
Location
Industry
Services targeted
What you personally did
Starting point
Ranking improvements
Google Maps/GBP improvements, if applicable
Traffic improvements, if available
Lead/conversion improvements, if available
Approximate timeframe
Current results
We will verify the businesses and websites.
Experience with contractors, remodeling companies, home builders, ADU companies, or other home-service businesses is strongly preferred.

OWNERSHIP & LEAD CONTROL

The company must maintain ownership and administrative access to all business assets and accounts.
This includes the website, WordPress, Google Business Profile, Search Console, Analytics, tracking systems, citations, content, reports, SEO data, and other digital assets.
You may be given access necessary to perform your work, but you will not be the sole owner or administrator of our digital assets.
All inbound leads, calls, forms, estimate requests, and customer information must remain under our control.
You will not be the sole person with access to our leads, and leads may not be redirected, resold, distributed, claimed, or used for another company or client.

APPLICATION INSTRUCTIONS

Start your application with:
"LA LOCAL SEO"
Then answer the following:
How many years of Local SEO and Google Maps/Google Business Profile experience do you have?
How many contractors, remodeling companies, home-service businesses, or similar businesses have you personally worked with?
Provide 2–3 real, verifiable case studies with website URLs. Please briefly explain what you personally did and the results achieved.
What would you audit during your first 2–4 weeks with our company?
How would you approach improving a Google Business Profile with approximately 50 reviews but little/no Map Pack visibility?
What is your current understanding of AI search optimization and visibility in ChatGPT, Gemini, Claude, Perplexity, Google AI Overviews, and similar platforms?
How would you approach the approximately 400 backlinks potentially created by our previous SEO provider?
What SEO tools do you personally use, and what is your skill level with them?
What would your first 90 days look like?
What monthly compensation would you expect, and approximately how many hours per week would you dedicate to this account?
Would you recommend starting part-time or full-time? Why?
Please provide specific answers rather than generic SEO terminology.
We are looking for someone who can demonstrate real results, think strategically, execute independently, communicate professionally, and build a long-term organic lead-generation system.
If you have successfully ranked local businesses in competitive U.S. markets and can demonstrate real results, we want to hear from you.
Candidates who advance to the next stage will be asked to complete a more detailed practical SEO assessment.

SKILL REQUIREMENT

SEO Local SEO Link Building

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Local SEO Specialist – Google Maps, GBP & AI Search

Please login or register as jobseeker to apply for this job.

TYPE OF WORK

SALARY

HOURS PER WEEK

DATE UPDATED

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