Local SEO & Google Ads Specialist (Booking-Focused Lead Generation)

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: TYPE OF WORK

Part Time

: SALARY

$3.50-$5 depending on experience

: HOURS PER WEEK

TBD

: DATE UPDATED

Feb 11, 2026

JOB OVERVIEW

We are a growing residential cleaning company looking for a results-driven Local SEO & Google Ads Specialist to help us generate high-quality, low-cost leads that convert into booked cleaning jobs.

This is not a traffic-only role. Your success will be measured by qualified leads and booked jobs, not impressions or clicks.

You will own the full funnel: Local visibility ? website ? booking ? optimization.

Primary Responsibilities
-Local SEO (Primary Focus)
-Optimize and manage our Google Business Profile
-Improve local rankings for cleaning-related searches
-Optimize service pages for local intent and conversions
-Manage citations, NAP consistency, and local relevance
-Implement review-generation strategies (ethical, compliant)
-Track and report local SEO performance
-Google Ads (Secondary Focus)
-Set up and manage Google Search Ads end-to-end
-Focus on high-intent, booking-ready keywords only
-Optimize ads for cost per lead and cost per booking
-Write compelling ad copy and extensions
-Set up conversion tracking (calls, forms, bookings)
-Continuously optimize to reduce wasted spend
-Conversion & Funnel Optimization
-Review website booking flow and identify drop-offs
-Suggest improvements to increase booking conversion rate
-Ensure leads are highly qualified (location, service, intent)
-Focus on quality over volume

Success Metrics (Very Important)
You will be evaluated on:
-Cost per qualified lead
-Cost per booked job
-Lead quality (not junk traffic)
-Consistent improvement over time
If you can prove ROI, budget and scope will increase.

Required Skills & Experience
-Proven experience with Local SEO
-Proven experience running Google Search Ads
-Experience generating leads for local service businesses
-Strong analytical mindset (you track what matters)
-Clear written English communication
-Ability to work independently and proactively

Strongly Preferred:
-Experience with residential cleaning, home services, or trades
-Experience optimizing booking or form-based websites
-Understanding of customer intent and buyer psychology
-Experience working with limited budgets efficiently

Compensation & Structure
-Please submit hourly or monthly retainer proposals
-This role will begin as a trial engagement (30–60 days) to evaluate fit and results

Compensation and scope may increase based on:
-Quality of leads generated
-Cost efficiency over time
-Communication and execution reliability

Optional Performance Upside (After Trial):
Opportunity for performance-based bonuses tied to:
-Consistent qualified leads
-Improvement in cost per booking
-Bonuses are reviewed and adjusted collaboratively based on results

This structure is designed to reward strong performance without requiring commission-only work, and to support a long-term working relationship.

Tools & Access Provided
-Website access (WordPress)
-Booking system access
-Google Business Profile access
-Google Ads account (new)
-Clear tracking and reporting expectations

To Apply (Read Carefully) Please include:
-Your experience with Local SEO (what you’ve ranked before)
-Your experience with Google Ads for local services
-Examples or case studies showing leads or booked jobs
-If you had a $500/month budget to generate booked cleaning jobs locally, how would you allocate it and why?
-How you would approach generating cleaning leads on a limited budget
-Your proposed base rate and bonus expectations
-Applications that focus only on traffic, impressions, or followers will not be considered.

SKILL REQUIREMENT

Google Ads Local SEO Lead Generation

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Job Post	Reporter	Rank	Reason	Date

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Local SEO & Google Ads Specialist (Booking-Focused Lead Generation)

Please login or register as jobseeker to apply for this job.

TYPE OF WORK

SALARY

HOURS PER WEEK

DATE UPDATED

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