Lawn Doctor

Local SEO & AI Visibility Specialist (Franchise Focus)

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: TYPE OF WORK

Part Time

: SALARY

$4 to $7

: HOURS PER WEEK

10

: DATE UPDATED

Apr 3, 2026

JOB OVERVIEW

Job Title:
Role Overview
We are a premier local franchisee of Lawn Doctor operating across three distinct local subdomains. We are seeking a data-driven SEO Specialist to lead our local digital growth. Your mission is to move beyond traditional rankings: you will use SEMrush to dominate our local marketplace, optimize our presence for the next generation of AI-driven search (LLMs), and provide high-level strategic recommendations to our corporate franchisor.

Key Responsibilities
1. Subdomain & Keyword Optimization (The Fundamentals)
Audit & Analyze: Conduct deep-dive audits of our three local subdomains using SEMrush to identify technical gaps and keyword opportunities.

Local Intent Research: Move beyond broad terms like "lawn care" to capture high-intent, geo-specific keywords (e.g., "power seeding in [City Name]" or "mosquito control near [Neighborhood]").

Conversion Focus: Map keywords to the local buyer’s journey to increase high-quality lead generation via our subdomain contact forms.

2. AI & LLM Optimization (The Future)
LLM Visibility: Optimize content to ensure our local business is cited in AI-generated answers (ChatGPT, Google Gemini/SGE, Perplexity).

Entity-Based SEO: Strengthen our "Brand Entity" by ensuring consistent NAP (Name, Address, Phone) data and schema markup so AI models clearly understand our services and service areas.

Structured Data: Implement and manage advanced LocalBusiness and Service schema to make our data machine-readable for AI crawlers.

3. Marketplace Intelligence
Competitive Gap Analysis: Use SEMrush Keyword Gap and Domain Overview tools to see exactly where local competitors are winning and where we can displace them.

Market Positioning: Monitor our "Share of Voice" in the local market to understand how we are perceived relative to other lawn care providers.

4. Corporate Liaison & Strategic Reporting
Franchisor Recommendations: Develop data-backed reports for Lawn Doctor Corporate. Identify what is working at the local level that could be scaled nationally (e.g., high-performing content or technical improvements).

Performance Tracking: Maintain a SEMrush Project for each subdomain, tracking daily rankings and reporting on monthly lead growth.

Required Qualifications
SEMrush Mastery: 3+ years of experience using SEMrush (specifically Position Tracking, Listing Management, and Keyword Magic Tool).

Local SEO Expertise: Proven track record of managing multi-location or franchise-based SEO structures (subdomains vs. subfolders).

AI Search Literacy: A deep understanding of how Large Language Models (LLMs) and Google’s Search Generative Experience (SGE) impact local visibility.

Analytical Mindset: Ability to translate complex SEO data into clear, actionable business recommendations for non-technical stakeholders.

Experience with Service-Based Industries: (Preferred) Background in home services, landscaping, or franchise marketing.

Success Metrics
Lead Volume: 15-20% increase in organic leads via local subdomains within the first 6 months.

AI Citations: Increased frequency of brand mentions in AI-driven search results.

Local Pack Dominance: Top 3 placement in Google Maps/Local Pack for primary service keywords.

Strategic Influence: Successful adoption of at least two SEO recommendations by the corporate marketing team.

SKILL REQUIREMENT

Local SEO Semrush Google Workspace

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Lawn Doctor

Local SEO & AI Visibility Specialist (Franchise Focus)

Please login or register as jobseeker to apply for this job.

TYPE OF WORK

SALARY

HOURS PER WEEK

DATE UPDATED

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