LinkedIn Lead Generation & PPC Specialist

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TYPE OF WORK

Full Time

SALARY

$600-1000/month

HOURS PER WEEK

40

DATE UPDATED

Aug 20, 2026

JOB OVERVIEW

We are looking for an experienced LinkedIn Lead Generation & PPC Specialist to join our team. In this role, you will manage end-to-end B2B lead generation campaigns for international clients through LinkedIn outreach, cold email marketing, and paid advertising. You will also communicate directly with clients, manage prospect interactions, qualify leads, and help drive business growth through data-driven marketing strategies.

If you have hands-on experience managing campaigns from planning to optimization and enjoy working in a fast-paced, client-focused environment, we'd love to hear from you.

Must Have
-At least 2 years of experience in B2B lead generation, digital marketing, or campaign management.
-Proven hands-on experience with LinkedIn Lead Generation.
-Experience using LinkedIn automation tools such as Expandi, Waalaxy, Phantombuster, or similar.
-Experience using cold email platforms such as Instantly, Apollo, SalesHandy, or similar.
-Hands-on experience managing LinkedIn Ads and Meta (Facebook & Instagram) Ads campaigns.
-Strong understanding of B2B lead generation, prospecting, lead qualification, and follow-up best practices.
-Experience managing prospect replies, qualifying leads, and booking qualified sales meetings.
-Strong analytical skills with the ability to optimize campaigns using performance data and marketing insights.
-Excellent written and spoken English with professional communication skills.
-Highly organized with the ability to manage multiple client accounts and campaigns simultaneously.

Responsibilities
-Plan, launch, manage, and optimize B2B lead generation campaigns from start to finish.
-Build and manage LinkedIn lead generation campaigns using automation tools.
-Create and optimize cold email outreach campaigns.
-Manage LinkedIn Ads and Meta advertising campaigns to achieve client goals.
-Monitor campaign performance and improve results using key performance metrics and data analysis.
-Respond to LinkedIn and email inquiries, qualify prospects, manage follow-ups, and ensure timely communication.
-Book qualified sales meetings directly into clients' calendars.
-Communicate regularly with international clients to understand business goals, provide campaign updates, and recommend improvements.
-Develop tailored B2B marketing strategies for different industries and target audiences.
-Maintain accurate CRM records and manage lead pipelines.
-Write effective outreach messages, email sequences, LinkedIn messages, and ad copy.
-Collaborate with internal team members to improve campaign performance and lead quality.

Nice to Have
-Experience writing B2B marketing content or copy.
-Canva, Photoshop, or other graphic design experience.
-Basic video editing skills.
-Experience with CRM platforms such as HubSpot, GoHighLevel, Salesforce, or similar.
-Experience in appointment setting, SDR (Sales Development Representative), or B2B sales support.
-Experience presenting campaign performance reports and recommendations to clients.

SKILL REQUIREMENT
Facebook Ads Lead Generation LinkedIn Marketing
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