Lifecycle Marketing Manager (Email & SMS)

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: TYPE OF WORK

Any

: SALARY

$800–$1,000 USD/month + commission

: HOURS PER WEEK

TBD

: DATE UPDATED

Aug 20, 2026

JOB OVERVIEW

We’re looking for a highly experienced Lifecycle Marketing Manager for to take complete ownership of our email and SMS ecosystem. This is not an assistant position. This is an ownership role. Your mission is to turn email and SMS into one of the brand’s largest revenue channels. You will own the entire customer journey, from the first email signup to product purchases, event registrations, repeat purchases, and long-term community engagement.

EXPERIENCE WITH FASHION BRANDS REQUIRED

Compensation: $800–$1,000 USD per month + performance-based commission
Hours: This is a results-driven, ownership-based role. We prioritize consistent execution and performance over tracked hours. Workload will vary depending on campaigns, launches, and events.

Responsibilities:

Email Marketing

* Plan, build, schedule, and execute email campaigns
* Create weekly newsletters
* Manage product launch campaigns
* Manage event campaigns
* Write and optimize email copy
* Create promotional calendars

SMS Marketing

* Build and manage SMS campaigns
* Create automated SMS sequences
* Develop customer retention campaigns
* Optimize click-through and conversion rates

Segmentation & Automation

* Build customer segments
* Create behavioral audiences
* Create customer journeys
* Build and optimize automated flows
* Implement A/B testing

Campaign Ownership

* Product launches
* Product drops
* Event launches
* Weekly content series
* Seasonal campaigns
* Promotional campaigns

Analytics & Optimization

* Track campaign performance
* Monitor open rates
* Monitor click-through rates
* Monitor conversion rates
* Identify growth opportunities
* Deliver monthly performance reports

Requirements

* Minimum 5 years of experience in email and lifecycle marketing
* Experience with Fashion brands
* Strong focus on revenue and growth
* Experience with customer segmentation
* Experience with automated workflows
* Strong copywriting skills
* Strong analytical skills
* Strong focus on revenue and growth

Preferred Qualifications

* Additional experience with events, lifestyle, or e-commerce brands
* Experience with SMS marketing platforms
* Experience with Christian or community-focused brands

Compensation
* Base salary: $800–$1,000 USD per month
* Performance-based commission tied to email and SMS conversions (specific details will be discussed during the interview process)

Probationary Period: This position includes a 90-day introductory period designed to ensure a strong fit for both the candidate and the company. Following the successful completion of the 90-day period, the role will transition into a long-term position, with compensation reviewed based on performance.

Application Instructions

Please begin your application with the phrase: “Owning Lifecycle Systems. ”This helps us identify applicants who carefully read the entire job posting. Then answer the following questions:
1. Describe the highest-performing campaign you’ve ever built.
2. What percentage of total company revenue did email and SMS generate for that brand?

Applications without a portfolio or campaign examples will not be considered.

SKILL REQUIREMENT

Performance Marketing Email Marketing Klaviyo

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Lifecycle Marketing Manager (Email & SMS)

Please login or register as jobseeker to apply for this job.

TYPE OF WORK

SALARY

HOURS PER WEEK

DATE UPDATED

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