Legal SEO Specialist for U.S. Law Firms (Local SEO + Rankings)

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TYPE OF WORK

Any

SALARY

N/A

HOURS PER WEEK

TBD

DATE UPDATED

Apr 2, 2026

JOB OVERVIEW

We are a digital marketing agency focused exclusively on U.S. law firms, and we are hiring a Legal SEO Specialist with proven experience in the legal niche.

If you have NOT worked with law firms before, do not apply.

Responsibilities:
Optimize Google Business Profiles (GBP)
Build and manage citations (NAP consistency)
Execute on-page SEO for location pages (not blogs)
Improve rankings in Google Map Pack + organic
Internal linking and on-site SEO improvements
Upload and manage content in WordPress
Requirements (NON-NEGOTIABLE):
Must have worked with law firms (personal injury, criminal, etc.)
Must provide case studies or proof of results
Experience ranking in competitive markets
Strong understanding of local SEO
Fluent English
Bonus:
Link building experience
AI SEO / entity SEO knowledge
Pay:

Based on experience

To Apply:

Send:

Case studies (required) – include rankings, traffic, or leads
Law firm websites you’ve worked on
What you would do to rank a “Personal Injury Lawyer” in a new city
2. ???? Senior Local SEO Strategist (High-Level Role)

Title:
Senior Legal SEO Strategist (Law Firm Experience REQUIRED)

Job Post:
We are looking for a high-level SEO strategist to scale rankings and case volume for law firms in competitive markets.

This is NOT a beginner or general SEO role.

What You’ll Do:
Build and execute SEO strategies for law firms
Dominate Google Map Pack + organic rankings
Analyze competitors and reverse engineer results
Oversee content strategy (location pages > blogs)
Track performance based on leads and signed cases
Requirements (STRICT):
Must have worked with law firms
Must provide case studies showing real results
Experience in competitive legal markets
Ability to tie SEO ? actual cases (not just traffic)
Big Advantage:
Experience in personal injury SEO
Conversion optimization knowledge
Compensation:

High-level, based on experience and performance

To Apply:
2–3 law firm case studies (required)
Explain your strategy for ranking in a competitive city
Tools and systems you use

SKILL REQUIREMENT
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