Lead Genertation & Growth Coordinator

Marketing & Lead Generation Coordinator (Remote)

**Part-Time | 15–20 Hours Per Week | Long-Term Growth Opportunity**

ABOUT US

Green Thumb Lawn & Landscape Services is the foundational lawn and landscape operating brand within the SunEx enterprise and serves residential, commercial, and community customers throughout the Sarasota, Florida area.

We’re building more than a landscaping company—we’re building a scalable growth platform designed around strong systems, technology, disciplined follow-up, exceptional customer experiences, and continuous improvement.

Our goal is not simply to “do more marketing.” We are building a repeatable Growth Machine that consistently generates qualified leads, converts opportunities into profitable work, expands existing customer relationships, and creates long-term enterprise value.

We’re looking for someone who wants to grow with us and become an important part of that system.

ABOUT THE ROLE

We’re looking for a highly organized, proactive, and results-oriented **Marketing & Lead Generation Coordinator** to help drive qualified lead generation and keep growth opportunities moving forward.

**This is not just a social media position.**

Your primary focus will be helping us create, capture, organize, track, and advance growth opportunities.

You’ll support lead generation campaigns, prospect outreach, customer reactivation, referral initiatives, quote follow-up, CRM organization, marketing execution, and growth reporting.

You’ll work directly with the owner and gradually take ownership of recurring lead generation and growth activities.

The right person will enjoy both sides of growth:

* Creating campaigns that generate demand
* Following through to make sure leads and opportunities do not fall through the cracks

WHAT YOU’LL DO

Lead Generation & Campaign Execution

* Help execute recurring lead generation campaigns
* Build and maintain targeted prospect lists
* Support outreach to residential, commercial, HOA, property management, and other approved target segments
* Assist with neighborhood and geographic-density campaigns
* Coordinate seasonal service campaigns
* Support referral campaigns
* Support former-customer reactivation campaigns
* Help identify opportunities within our existing customer base
* Research potential commercial accounts, HOAs, property managers, strategic partners, and target properties
* Track campaign responses and generated opportunities
* Help test and improve new lead generation ideas

Lead Management & CRM Support

* Maintain accurate customer and prospect information in Jobber
* Help ensure new leads are properly captured and organized
* Track lead sources and campaign attribution
* Help classify and organize prospects and opportunities
* Monitor leads requiring follow-up
* Support estimate scheduling and opportunity advancement
* Help identify stale leads and opportunities
* Maintain clean, usable growth data
* Help reduce lead leakage by ensuring opportunities have a clear next action

Sales & Pipeline Support

* Support quote follow-up initiatives
* Help monitor open quotes and outstanding opportunities
* Assist with follow-up communications
* Identify overdue follow-ups
* Help organize lost, deferred, and inactive opportunities for future campaigns
* Support reactivation of older leads and former customers
* Help maintain visibility into the sales pipeline
* Escalate high-value or time-sensitive opportunities to leadership

Customer Growth

* Support campaigns to generate additional work from existing customers
* Help identify enhancement and cross-sell opportunities
* Coordinate seasonal customer campaigns
* Support recurring service conversion initiatives
* Help execute customer referral programs
* Assist with customer reactivation campaigns
* Help turn completed work into future growth opportunities

Marketing & Content Support

* Turn field photos and videos into useful marketing content
* Schedule and publish social media content
* Create graphics using Canva
* Edit short-form videos using CapCut
* Maintain the content calendar
* Coordinate photos and videos from the field
* Support Google Business Profile activity
* Assist with website updates when needed
* Repurpose completed projects into posts, reviews, case studies, neighborhood campaigns, and future lead generation assets

Reputation & Referral Growth

* Coordinate Google review requests
* Monitor and respond to reviews using company guidelines
* Help identify satisfied customers for referral opportunities
* Support testimonial collection
* Help turn positive customer experiences into future demand

Growth Operations & Systems

* Coordinate recurring growth campaigns
* Organize marketing and lead generation assets
* Document repeatable processes and checklists
* Help improve workflows and systems
* Maintain campaign calendars
* Support growth experiments and special projects
* Use AI tools to improve speed, organization, research, communication, and campaign execution

REPORTING & KPIs

You’ll help track and report on growth activity such as:

* Leads generated
* Leads by source
* Qualified leads
* Campaign responses
* Referral leads
* Reactivation opportunities
* Lead follow-up status
* Open quote activity
* Quote follow-up completion
* Customer reviews
* Campaign performance
* Pipeline opportunities
* Lead and opportunity aging
* Social and content performance where relevant

We care more about **qualified opportunities and measurable growth** than vanity metrics.

WHO YOU ARE

We’re looking for someone who:

* Is highly organized and dependable
* Communicates exceptionally well in English, both written and spoken
* Is comfortable communicating with prospects and customers
* Enjoys lead generation and business growth
* Takes initiative and follows through
* Can work from a goal without needing every step explained
* Pays close attention to detail
* Enjoys learning new technology
* Likes creating systems and improving processes
* Can manage multiple priorities without constant supervision
* Is comfortable working with lists, CRM records, follow-ups, and campaign tracking
* Thinks in terms of results, not just completed tasks
* Wants a long-term opportunity with room to grow

PREFERRED SKILLS

Experience with some of the following is helpful:

* Lead generation
* Prospect research
* CRM management
* Sales support
* Customer follow-up
* Email campaigns
* Referral campaigns
* Customer reactivation
* ChatGPT or other AI tools
* Canva
* CapCut
* Jobber or another CRM/business management platform
* Google Business Profile
* Social media content creation
* Customer service
* Marketing coordination
* Spreadsheet and KPI tracking

If you don’t have experience with every tool but you’re a fast learner, highly organized, and genuinely interested in business growth, we still want to hear from you.

WHAT SUCCESS LOOKS LIKE

Within your first 90 days, you’ll help us:

* Improve lead source tracking and CRM organization
* Keep recurring lead generation campaigns running on schedule
* Build and maintain targeted prospect lists
* Improve follow-up on leads and open quotes
* Reduce opportunities falling through the cracks
* Launch referral and reactivation initiatives
* Increase customer reviews
* Improve growth process documentation
* Maintain a consistent supporting content presence
* Create better visibility into what is generating qualified opportunities

Over time, success means helping us build a more predictable, measurable, and scalable growth engine.

WHAT WE OFFER

* Part-time remote position, approximately 15–20 hours per week
* Flexible schedule with reliable availability expectations
* Competitive hourly pay
* Performance bonus opportunities
* Ongoing training
* Direct exposure to business growth strategy and operations
* Opportunity to take on increasing responsibility
* Long-term potential to grow into a larger marketing, lead generation, growth operations, or business development role as the company expands

HOW TO APPLY

Please submit:

1. Your resume.

2. A 2–3 minute video introducing yourself. Tell us:

* Who you are
* Why this position interests you
* Your experience with lead generation, marketing, sales support, customer service, or business operations
* How you have helped generate, organize, follow up with, or convert business opportunities
* How you’ve used ChatGPT or other AI tools in your work
* Why you’d be a great long-term fit for our team

3. Links to examples of your work or portfolio, if available.

4. Briefly answer this question:

**If you joined a local service company that wanted more qualified leads in the next 30 days, what are the first three things you would do?**

To show that you’ve read this entire posting, begin your application with the words:

**Growth Starts Here**

We’re looking for someone who wants to help build a real growth engine and grow with us for years—not someone simply looking for their next short-term project.