Lead Generation Executive

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TYPE OF WORK

Full Time

SALARY

750

HOURS PER WEEK

40

DATE UPDATED

Jul 27, 2026

JOB OVERVIEW

If you're passionate about social media, consumer brands and sales, this role is for you.

As a Lead Generation Executive, your primary responsibility will be to identify and qualify ambitious consumer brands that are a strong fit for Way Out West.

Your time will be spent researching brands across Ireland and the UK, exploring social media platforms, Meta Ad Library, LinkedIn and competitor agencies to discover companies investing in social-first marketing. You'll qualify each lead against our internal criteria, enrich them with key contact information, and prepare them for your outreach.

From there, you'll take ownership of personalised outreach via email and LinkedIn, helping brands understand how Way Out West can support them through social-first campaigns, performance creative, paid social creative, creator content, product launches, photography and video production. You'll build relationships with prospective clients, manage follow-ups and nurture conversations through to booking meetings with our team.

You'll receive full training on what makes an ideal Way Out West client, how to identify high-value opportunities, how to personalise outreach at scale and how to consistently generate qualified meetings for the agency.

Your work will play a critical role in helping Way Out West build relationships with ambitious consumer brands and continue our growth as one of Ireland's leading social-first creative agencies.


What you will do:
- Research and identify high-potential consumer brands across Ireland and the UK that fit Way Out West's ideal client profile.
- Qualify each brand against our internal criteria, including category, marketing investment, creative opportunity and commercial fit.
- Research key decision-makers such as Marketing Managers, Brand Managers, Heads of Marketing and Founders.
- Build targeted prospect lists by sourcing accurate contact information, LinkedIn profiles and company insights.
- Craft personalised outreach via email and LinkedIn, demonstrating an understanding of each brand and how Way Out West can help solve their marketing and creative challenges.
- Follow up consistently with prospective clients to build relationships, generate interest and secure discovery calls for our sales team.
- Identify opportunities where our services—including performance creative, social-first campaigns, paid social creative, creator content, photography, video production and product launch campaigns—can add value.
- Schedule and coordinate meetings between qualified prospects and the Way Out West team.
- Maintain accurate records of all activity within our CRM, ensuring prospect information and outreach history are always up to date.
- Track and report weekly on leads sourced, outreach completed, response rates, meetings booked and overall pipeline performance.
- Continuously research competitor agencies, emerging consumer brands and industry trends to uncover new outbound opportunities and strengthen our prospecting strategy.

You must apply using this form: ----------

If you are accepted there will be a trial task to complete which we will email or message you.

SKILL REQUIREMENT
Pipedrive Lead Generation Appointment Setting
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