Lead Generation & Digital Marketing Executive

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TYPE OF WORK

Full Time

SALARY

$5 to $10 AUD

HOURS PER WEEK

40

DATE UPDATED

Aug 21, 2026

JOB OVERVIEW

## Lead Generation & Digital Marketing Executive

We are looking for a **hands-on Lead Generation & Digital Marketing Executive** to manage and grow leads for an Australian-based business.

### Key Responsibilities

* Manage **Google Ads and Meta Ads (Facebook & Instagram)**
* Generate high-quality leads and continuously improve campaign performance
* Monitor and respond to **new leads quickly**
* Manage leads through CRM and maintain accurate pipeline stages
* Follow up leads via **phone, WhatsApp, SMS and email**
* Set up and manage **lead nurturing and follow-up automation**
* Track CPL, CPC, CTR, conversion rate and ROAS
* Build and optimise landing pages and lead forms
* Manage retargeting campaigns
* Prepare weekly lead generation and conversion reports
* Identify why leads are not converting and recommend improvements

### Required Skills

* Strong practical experience with **Google Ads**
* Strong practical experience with **Meta/Facebook Ads Manager**
* Experience with CRM/lead management systems
* Good understanding of **Google Analytics, GA4 and tracking**
* Experience with automation tools such as **GoHighLevel, Zapier or similar**
* Strong communication and lead follow-up skills
* Ability to work independently and take ownership of results

### Preferred

Experience generating leads for **dental, healthcare, childcare or other service-based businesses** will be highly regarded.

### Who We Are Looking For

This is **not just a social media posting role**. We need someone who understands the complete journey:

**Ad → Lead → Follow-up → Appointment → Conversion**

You should be comfortable being accountable for **lead quality, cost per lead and conversion performance**.

**Employment:** Full-time
**Experience:** 4+ years minimum
**Industry:** Australian healthcare/service businesses

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Regards
Aseem Gupta
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SKILL REQUIREMENT
Google Ads Facebook Ads Wordpress
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