Lead Generation & Appointment Setting VA — U.S. Cleaning Company

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TYPE OF WORK

Part Time

SALARY

$6-8 per Hour, up to $480 per month

HOURS PER WEEK

15

DATE UPDATED

Aug 12, 2026

JOB OVERVIEW

About Us

Sanctuary Premier Services is a growing residential and commercial cleaning company serving Maryland, Washington, DC, and the surrounding DMV area.

We’re looking for an experienced Lead Generation & Appointment Setting Virtual Assistant who knows how to FIND opportunities—not just wait for leads to come in.

Our ideal candidate is proactive, organized, confident communicating with U.S.-based prospects, and experienced generating leads for a cleaning company, home-service business, property-service company, or similar local business.

This is NOT primarily an administrative VA position. Your main goal is to help us generate qualified opportunities and turn those opportunities into booked cleaning services.

What You’ll Do

Residential Lead Generation

* Find people actively looking for residential cleaners in our service areas
* Identify opportunities through Facebook groups and other online/community platforms
* Respond to and follow up with existing leads
* Qualify prospects based on location, home size, service needed, frequency, and timeline
* Direct qualified prospects to our online booking system
* Follow up with prospects who received information but haven’t booked

Commercial Lead Generation

* Research property managers, realtors, Airbnb/short-term rental operators, offices, medical practices, churches, apartment communities, and other commercial prospects
* Identify decision-makers and accurate contact information
* Conduct cold outreach via email, phone, LinkedIn, and other approved channels
* Follow up consistently
* Schedule qualified calls/walkthroughs with ownership

Lead Management

* Maintain an organized lead tracker/CRM
* Document every contact attempt and follow-up
* Track leads through stages:
New ? Contacted ? Qualified ? Quote/Appointment ? Follow-Up ? Booked/Lost
* Provide a weekly KPI report showing outreach, responses, qualified leads, appointments, bookings, and results

Who We’re Looking For

You MUST have:

* Previous lead-generation and/or appointment-setting experience
* Excellent written AND spoken English
* Experience conducting cold outreach
* Strong follow-up skills
* Experience working with a CRM or lead-tracking system
* Reliable high-speed internet
* A reliable computer and quiet environment for calls
* Ability to work independently without being constantly supervised

Strongly preferred:

* Previous experience with a U.S. cleaning company
* Home-services lead generation experience
* Commercial cleaning prospecting experience
* Experience communicating with property managers/realtors
* Cold-calling experience
* Google Workspace experience
* >Facebook/community lead generation
* LinkedIn prospecting
* Familiarity with BookingKoala or similar booking software

What Success Looks Like

We’re NOT measuring success by how many names you copy into a spreadsheet.

We care about:

* Qualified leads generated
* Conversations started
* Appointments/walkthroughs booked
* Follow-ups completed
* Residential bookings
* Recurring clients acquired
* Commercial opportunities created
* Revenue generated from your pipeline

Quality matters more than meaningless activity.

Compensation

Starting Pay: $6–$8 USD/hour depending on experience

10–15 hours/week initially

There will be opportunities for increased hours and performance-based bonuses as the company grows and you demonstrate results.

This position may grow into a larger sales/lead-management role for the right person.

HOW TO APPLY — READ CAREFULLY

Please begin your application with the exact phrase:

“Sanctuary Gives Time Back.”

Applications that do not begin with this phrase will not be considered.

Please include:

1. Your resume.
2. A 60–90 second video or voice introduction. Tell us about yourself and your lead-generation experience.
3. Tell us specifically whether you’ve worked for a cleaning company, home-service business, property-management company, or similar U.S. business.
4. What lead-generation channels have you personally used?
5. Approximately how many qualified leads or appointments did you generate in your most successful previous role?
6. What CRM systems have you used?
7. Are you comfortable making outbound phone calls to U.S. prospects?
8. Tell us about one lead that required multiple follow-ups before converting.
9. What is your desired hourly rate?
10. How many hours per week are you currently available?

IMPORTANT: Do not send us a generic AI-generated cover letter. We’re much more interested in your actual experience, communication skills, and results.

We’re looking for someone who wants to grow WITH the company—not simply complete tasks.

If you’re proactive, persistent, professional, and genuinely good at finding opportunities, we’d love to hear from you.

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