Landing page strategist

**About the role**
The purpose of the Landing Page Strategist role is to craft high-converting advertorials and sales pages that speak directly to our customer avatar — built on deep research, validated through data, and continuously refined through testing.

As a Landing Page Strategist, you understand that the success of your pages will rely on 3 things:

- The depth at which you research and understand our customer avatar — their pains, desires, objections, and language
- The depth at which you master conversion psychology and persuasion principles to translate that research into compelling copy and page structures
- The depth at which you leverage performance data and testing to continuously improve what's working and eliminate what isn't

As a Landing Page Strategist, you have the power to transform cold traffic into loyal customers. Your pages are the bridge between a compelling ad and a completed purchase — and the quality of that bridge determines whether our campaigns break even or scale profitably.

Your active purpose at Lazal is to research, write, test, and optimize advertorials and sales pages that drive measurable results — combining sharp copywriting with a data-driven approach to ensure every page performs at its peak.

*"A great landing page isn't written — it's built, tested, and earned through the voice of the customer."*

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**Landing Page Strategist Primary Roles**

**Onboarding:**
- Deep-dive into existing funnels, performance data, and customer avatar research
- Analyze current advertorials and sales pages to understand baseline performance
- Develop a foundational understanding of our products, offers, and target audiences

**Ongoing:**
- Conduct thorough customer avatar research to uncover key pain points, desires, objections, and buying triggers
- Write and structure high-converting advertorials and sales pages grounded in that research
- Use tools such as Hotjar to analyze user behavior on pages — including heatmaps, session recordings, and scroll depth — and translate findings into actionable improvements
- Leverage attention and predictive tools such as Attention Insight to evaluate and optimize page layouts before and after launch
- Design and execute A/B tests across key funnel elements including headlines, copy, structure, offers, and calls to action
- Monitor page performance metrics and create regular reports highlighting test results, insights, and conversion improvements
- Collaborate closely with Creative Strategists to ensure alignment between ad creative and landing page messaging
- Document winning copy patterns, structures, and hypotheses for team knowledge sharing
- Attend weekly team calls to discuss performance, share findings, and align on optimization priorities

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**About you**

**Direct Experience Qualifications**
- Minimum 3 years of professional copywriting experience, with a focus on direct-response and landing pages
- Proven track record of writing advertorials and sales pages that drive results for D2C eCommerce brands
- Strong understanding of customer avatar research methods and how to apply insights to copy
- Hands-on experience with behavior analytics tools such as Hotjar
- Familiarity with attention and UX analysis tools such as Attention Insight
- Experience designing and interpreting A/B tests
- Native English speaker and writer
- Data-driven mindset with the ability to connect copy decisions to performance outcomes

**Character Traits**
- Deep curiosity about human psychology and what makes people buy
- Obsessive attention to detail — you notice every word, element, and friction point that could affect conversion
- Strategic thinker who can balance creative intuition with analytical rigor
- Self-motivated and comfortable managing your own workflow in a remote environment
- Collaborative team player who welcomes feedback and shares wins openly
- Passionate about continuous learning, testing, and improvement

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**What's in it for you?**

**Hours & Vacation**
- Full-time position with flexible scheduling
- Monday through Friday (weekends off)
- Autonomous work environment — manage your own schedule while ensuring deliverables are completed on time
- Results-oriented approach focused on meeting deadlines and maintaining team workflow continuity
- 2 weeks of paid holiday
- Paid Sick Days

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**How to apply?**
We're moving quickly to fill this position — if this opportunity aligns with your skills and experience, we encourage you to apply without delay.

**Required Information:**
- Your total years of copywriting and landing page experience
- Any team leadership experience (briefly describe if applicable)

**Application Materials:**
- Your resume (PDF format preferred)
- A concise video introduction (2 minutes maximum) covering:
- Your professional background
- Current location
- What excites you about this opportunity

**Bonus Points:**
- Share examples of advertorials or sales pages you've written and the results they achieved
- Tell us how you've used tools like Hotjar, Attention Insight, or A/B testing platforms to improve page performance
- Share examples of how you've leveraged AI tools to enhance your research or copywriting workflow

**About the company**
Welcome! We are a fast-growing E-commerce company mainly focused on the health and beauty niche.

Our team includes 30 young and skilled professionals and we currently operate around the globe. The platforms we're using are Shopify & Funnelish. We are looking for people interested in positions with tremendous growth potential, but which come with high expectations of work rate and quality of work. We are a fully remote company and find it important that everyone in our team has a healthy work/life balance. We strive to work with the best people, both on a talent and commitment level to grow and learn more!

We're excited to review your application and learn how your expertise could contribute to our team's success. Looking forward to connecting!