LEAD GENERATION & FUNNEL SPECIALIST - UK EVENTS BRAND (LONG-TERM)

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: TYPE OF WORK

Any

: SALARY

Up to $10 per hour

: HOURS PER WEEK

20

: DATE UPDATED

Aug 17, 2026

JOB OVERVIEW

ABOUT US

We run Cocktail Week - city-wide cocktail festivals across more than 20 cities in the UK and Ireland, including Belfast, Liverpool, Manchester, Newcastle, Leeds, Cardiff, Dublin and Cork.

We sell wristbands that give people access to discounted cocktails across dozens of bars in their city. Our website is WordPress and our email platform is Brevo.

THE HONEST VERSION OF THIS JOB (please read)

We have around 100k email contacts and plan to double this in the next 6 months with quality data.

The job is to build capture pages and email journeys that turn visitors into subscribers who open, click and eventually buy a ticket/

If you enjoy building things and looking at where a funnel leaks, you will like this role. If you measure success purely by how many email addresses you collected, we are probably not a good fit.

WHAT YOU WILL DO

BUILDING
- Build landing pages for our lead magnets - city bar guides, competitions, pre-registration pages
- Build capture forms in Brevo with the correct fields and the correct city list
- Build on-site capture: exit intent popups, a spin-to-win wheel, first-visit offers
- Connect everything to our existing automated email journeys
- We have working demo pages already built, so you will not be starting from a blank page

MEASURING
- Track every step of the funnel: click, page view, form started, form submitted, opt-in confirmed, first email opened, first purchase
- Report where people drop out, by city and by campaign
- Find the worst step, fix it, and do it again

TESTING AND IMPROVING
- A/B test headlines, form length, offers and timing
- Keep forms as short as possible
- Make confirmation and thank-you pages actually do something useful

EMAIL JOURNEYS
- Welcome sequences that get a new subscriber engaged in their first week
- Re-engagement and sunset campaigns for our large inactive audience
- Post-purchase and cross-city journeys

LIST HEALTH
- Segment by engagement, city and purchase history
- Keep the list clean and protect our email deliverability

WHAT WE NEED FROM YOU

- You have built landing pages yourself. Not just briefed them - actually built them.
- Comfortable with HTML and CSS. You do not need to be a developer, but you should be able to edit a page without breaking it.
- Hands-on experience with an email marketing platform. Brevo ideally, but Klaviyo, Mailchimp, ActiveCampaign or similar is fine.
- You understand marketing automation - triggers, conditions, sequences
- You know what double opt-in is and why deliverability matters
- WordPress experience
- Comfortable with Google Analytics and honest reporting
- You care about what happens to a lead AFTER they sign up

NICE TO HAVE (NOT REQUIRED)

- Conversion rate optimisation and A/B testing experience
- Experience with GDPR-compliant data capture in the UK or EU
- Meta Lead Ads
- Any experience with events, ticketing or hospitality

HOW TO APPLY

Please send us:

1. Links to two or three landing pages or funnels you have built, with a short note on what the conversion rate was and what you changed to improve it.

2. Start your message with the word SHAKER so we know you have read this properly.

3. Answer this: What would you do first?

4. Tell us which email platforms you have used and your available hours.

Shortlisted applicants will be given a paid trial task before we make any hiring decision. We pay for the trial regardless of the outcome.

This is a long-term role. We are looking for someone who wants to build something properly rather than run one campaign and move on.

SKILL REQUIREMENT

Email Marketing Lead Generation Funnel Design

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LEAD GENERATION & FUNNEL SPECIALIST - UK EVENTS BRAND (LONG-TERM)

Please login or register as jobseeker to apply for this job.

TYPE OF WORK

SALARY

HOURS PER WEEK

DATE UPDATED

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