Klaviyo Lifecycle Specialist (Flows, Logic & Performance)

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: TYPE OF WORK

Part Time

: SALARY

$12/Hour

: HOURS PER WEEK

25

: DATE UPDATED

Mar 29, 2026

JOB OVERVIEW

About EMK Skincare

EMK is a luxury biotech skincare brand rooted in clinical performance and plant-based biotechnology. Our formulas are powered by AgaveFlora-V™, a proprietary bio-signaling complex designed to support skin renewal, resilience, and long-term skin health.

Our marketing approach is education-led, ritual-based, and performance-driven — not aggressive or discount-focused.

Role Overview

We are hiring a Klaviyo Lifecycle Specialist to take ownership of our email performance.

This role focuses on optimizing flows, improving logic, and driving measurable results — not just building emails.

You will work within an established marketing system and improve it through better segmentation, testing, and lifecycle strategy.

What You Will Own

You will be responsible for improving:

Flow performance and revenue

Email engagement and conversion
Repeat purchase behavior
Overall lifecycle effectiveness

This is a performance-driven role with real ownership.

Key Responsibilities

1. Flow Optimization (Immediate Priority)

Improve existing flows using:
conditional splits
segmentation
timing optimization
Focus on performance improvement, not rebuilding from scratch

2. A/B Testing (Weekly Execution)

Run ongoing A/B tests across flows and campaigns
Test subject lines, messaging structure, timing, and segmentation
Track results and apply learnings

3. Flow Expansion & Cleanup

Review additional flows and identify opportunities
Improve or rebuild based on performance gaps
Prioritize based on revenue impact

4. Campaign Support (Selective)

Improve segmentation and targeting for campaigns
Support execution when needed (not primary focus)

5. Reporting & Insights

Provide weekly performance updates
Clearly communicate:
what improved
what did not work
what will be tested next
How We Work
You will focus on performance, logic, and testing
Copy and brand voice are handled by our internal copy team
Creative assets are provided when needed
You will work closely with our team but have independent ownership of your work

Requirements
3+ years experience with Klaviyo
Strong experience building and optimizing email flows
Experience with segmentation and lifecycle marketing
Experience running A/B tests
Strong attention to detail and organization
Ability to think critically and improve systems (not just follow instructions)
Important

This role is NOT:

a copywriting role
a design role
a social media role
a discount-driven marketing role

We are a luxury skincare brand and require a more thoughtful, customer-aware approach.

Performance & Growth Opportunity

This role starts as part-time but is designed to grow.

As you improve performance, there is opportunity for:

increased hours
higher compensation
expanded ownership

You will play a key role in building a core revenue channel for the brand.

Compensation & Hours
Hourly Rate: $10–$14/hour (based on experience)
Schedule: 20 hours per week

This role follows a consistent daily schedule of approximately 4 hours per day, 5 days per week.

We require:

2–3 hours of overlap daily with our team for communication
reliable, consistent availability during agreed working hours

This structure allows for:

faster execution
consistent progress
ongoing optimization and testing

As performance improves, there is opportunity for:

increased hours
higher compensation
expanded ownership

We are looking for someone interested in a long-term role with growth potential.

Holidays & Schedule

We observe Philippine holidays.

If a holiday falls within the work week, hours may be flexibly redistributed across other working days to maintain overall weekly hours and ensure continuity of work.

We value both consistency and balance, and aim to support a sustainable long-term working relationship.

To Apply

Please include:

Examples of flows you have improved or optimized
A short explanation of how you approach lifecycle email marketing
How you would improve an existing skincare email flow

SKILL REQUIREMENT

Email Marketing Copywriting Klaviyo

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Klaviyo Lifecycle Specialist (Flows, Logic & Performance)

Please login or register as jobseeker to apply for this job.

TYPE OF WORK

SALARY

HOURS PER WEEK

DATE UPDATED

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