Klaviyo E-Mail Marketing Specialist | Flow Architecture, LTV Growth & Customer Reactivation

Please login or register as jobseeker to apply for this job.

: TYPE OF WORK

Any

: SALARY

700

: HOURS PER WEEK

20

: DATE UPDATED

Aug 12, 2026

JOB OVERVIEW

Summary
We are looking for a highly skilled freelance Klaviyo specialist with a strong background in e-mail marketing for e-commerce brands. You will collaborate closely with our performance marketing team to build revenue-driving e-mail systems — from foundational flows to advanced segmentation and customer lifecycle strategies.
Responsibilities

Account Analysis & Strategy Development:
Conduct a structured initial audit of the Klaviyo account (flow performance, list quality, segmentation status, revenue attribution) as the basis for all further measures
Derive a prioritized optimization roadmap from the analysis results — with a clear assessment of effort, expected revenue impact, and implementation order
Identify the biggest levers per account (e.g., underperforming flows, unused segments, lifecycle gaps) instead of addressing every issue at once
Regularly re-analyze and adjust the roadmap based on flow and campaign performance

Email Flow Development:
Build and optimize all core Klaviyo flows (Welcome Series, Abandoned Cart, Browse Abandonment, Post-Purchase, Win-Back, Sunset, etc.)
Develop segment-specific flows tailored to distinct customer groups — beyond one-size-fits-all automations
Set up advanced segmentation logic, conditional splits, and trigger-based automations
A/B test flow structures, messaging angles, and send timing systematically

Customer Reactivation & Segmentation:
Analyze the existing customer base and develop a structured segmentation and clustering framework (RFM, behavioral, lifecycle-based)
Identify reactivation potential within dormant segments and build dedicated win-back strategies
Develop and manage segment-specific flow architectures that speak to each cluster individually

LTV & CLV Strategy:
Evaluate and track Customer Lifetime Value and LTV metrics on a segment level
Derive hypotheses and concrete optimization measures to increase CLV over time

Collaboration & Workflow:
Work and communicate via ClickUp
Execute tasks based on detailed briefs and independently manage your own workload
Contribute strategic input beyond pure execution

Requirements
Proven, advanced experience with Klaviyo — core flows are table stakes, we are looking for the next level
Deep understanding of customer segmentation, clustering logic, and lifecycle marketing
Strong analytical mindset with hands-on experience in LTV/CLV analysis and optimization
Ability to translate data into structured hypotheses and actionable flow strategies
Experience building segment-specific flow architectures for e-commerce brands
Familiarity with ClickUp or willingness to work with it
Reliable, structured working style with proactive communication

To apply, please include:
Your track record — specific results achieved with Klaviyo for e-commerce brands (revenue attribution, CLV improvements, reactivation rates, segmentation wins)
A short description of your analytical approach: how do you move from customer data ? segmentation ? flow architecture ? measurable outcome?
Examples of flows or segmentation frameworks you have built — screenshots or brief case descriptions are sufficient
Your weekly availability

SHARE THIS POST

Job Post	Reporter	Rank	Reason	Date

BENCHMARKS

Loading Time: Base Classes	0.0008
Controller Execution Time ( Jobseekers / Job )	0.0161
Total Execution Time	0.0175

GET DATA

No GET data exists

MEMORY USAGE

1,497,976 bytes

POST DATA

No POST data exists

URI STRING

jobseekers/job/Klaviyo-E-Mail-Marketing-Specialist-Flow-Architecture-LTV-Growth-Customer-Reactivation-1686431

CLASS/METHOD

jobseekers/job

DATABASE: onlinejobs (Jobseekers:$db) QUERIES: 13 (0.0103 seconds) (Hide)

0.0004	`SELECT * FROM exrates WHERE rate_name = 'USD-PHP'`
0.0013	SELECT * FROM `employer_jobs` WHERE `job_id` = 1686431 LIMIT 1
0.0004	SELECT * FROM `employers` WHERE `employer_id` = 811527 LIMIT 1
0.0013	SELECT COUNT(*) AS `numrows` FROM `t_thread` `t` LEFT JOIN `t_thread_misc` `misc` ON `t`.`id` = `misc`.`thread_id` WHERE `t`.`job_id` = 1686431 AND `misc`.`id` IS NULL
0.0005	SELECT e.business_name, e.logo, e.website, e.rebill_date, e.date_added member_date, hits, DATEDIFF('2026-09-04',ej.date_added) duration_days, DATEDIFF('2026-09-04',e.rebill_date) duration_rebill, ej.*, e.deactivate FROM employers e, employer_jobs ej WHERE e.employer_id = ej.employer_id AND ((e.user_level >= '500' AND ej.date_added <= e.rebill_date) OR e.employer_id = '' OR (ej.date_approved <> '2000-01-01' and DATEDIFF('2026-09-04',ej.date_added) <= 14 )) AND e.deactivate != 1 AND ej.deleted = 0 AND job_id = '1686431'
0.0009	SELECT * FROM `employer_jobs_skills` `ejs` LEFT JOIN `skills_categories` `sc` ON `ejs`.`skill_id` = `sc`.`id` WHERE `job_id` = 1686431
0.0009	`UPDATE employer_jobs SET hit_counts = '*Jul-10-2026=966Jul-11-2026=83Jul-12-2026=88Jul-13-2026=58Jul-14-2026=5Jul-15-2026=4Jul-16-2026=3Jul-17-2026=5Jul-18-2026=2Jul-20-2026=11Jul-21-2026=1Jul-22-2026=6Jul-23-2026=1Jul-25-2026=1Jul-27-2026=1Jul-29-2026=1Aug-12-2026=346Aug-13-2026=79Aug-14-2026=5Aug-15-2026=2Aug-16-2026=12Aug-17-2026=1Aug-19-2026=1Aug-26-2026=2Aug-28-2026=1*Sep-04-2026=1' WHERE job_id= '1686431'`
0.0008	`UPDATE employer_jobs SET monthly_hits = '*Jul-2026=1235Aug-2026=448**Sep-2026=1' WHERE job_id= '1686431'`
0.0014	`SELECT date_sent FROM jobseeker_sent_emails WHERE jobseeker_id = '' AND job_id = '1686431' AND status LIKE 'sent%' ORDER BY id DESC`
0.0003	SELECT * FROM `employer_jobs_skills` `ejs` LEFT JOIN `skills_categories` `sc` ON `ejs`.`skill_id` = `sc`.`id` WHERE `job_id` = 1686431
0.0015	SELECT COUNT(*) AS `numrows` FROM `employer_jobs` WHERE `employer_id` = '811527' AND `date_added` >= '2022-06-08'
0.0003	`select * from teasers`
0.0003	`SELECT * FROM skill_categories WHERE skill_cat_id=''`

HTTP HEADERS (Show)

SESSION DATA (Show)

__ci_last_regenerate	1788484689
last_page	https://v1.stage.onlinejobs.ph/jobseekers/job/Klaviyo-E-Mail-Marketing-Specialist-Flow-Architecture-LTV-Growth-Customer-Reactivation-1686431
csrf-token	dff8418e23519db96c8b1b8c298087ce

CONFIG VARIABLES (Show)

base_url	https://v1.stage.onlinejobs.ph
log_threshold	2
enable_profiler
index_page
uri_protocol	PATH_INFO
url_suffix
language	english
charset	UTF-8
enable_hooks	1
subclass_prefix	MY_
composer_autoload	vendor/autoload.php
permitted_uri_chars	a-z 0-9~%.:_\=\-\+\@?\&
enable_query_strings
controller_trigger	c
function_trigger	m
directory_trigger	d
allow_get_array	1
log_path
log_file_extension
log_file_permissions	420
log_date_format	Y-m-d H:i:s
error_views_path
cache_path
cache_query_string
encryption_key	OdBUArjiWg9I7u7bvAwQ7Fu35VB1kzga
sess_driver	files
sess_cookie_name	ci_session
sess_expiration	2678400
sess_save_path
sess_match_ip
sess_time_to_update	300
sess_regenerate_destroy
cookie_prefix
cookie_domain
cookie_path	/
cookie_secure
cookie_httponly
standardize_newlines
global_xss_filtering	1
csrf_protection
csrf_token_name	csrf_test_name
csrf_cookie_name	csrf_cookie_name
csrf_expire	7200
csrf_regenerate	1
csrf_exclude_uris	Array ( )
compress_output
time_reference	local
rewrite_short_tags
proxy_ips
ojadmin	JpjZkQN5A8l@^L
salt	+UFjSAT49tPZLtmU2CIG2FYN7pRhgsWyLHgSyQa6k3I=
queue_enabled
twilio	Array ( [sid] => AC00c0594045c6eef9407e8fff01f3d467 [token] => f0bfc0b73444a077894a43f5f75e6d41 [length] => 6 [from] => +639221200200 [code_expiry_seconds] => 14400 )
maintenance	Array ( [admin] => Array ( [verification] => ) [announcement_bar] => Array ( [show_slow_issue_message] => ) )
trustpilot	Array ( [to_email] => onlinejobs.ph+3d844ebf71@invite.trustpilot.com )
services	Array ( [google_tag_manager] => Array ( [id] => GTM-T5CQMS6P ) [chatgpt] => Array ( [secret] => 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 ) [claude] => Array ( [secret] => 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 ) )
v2_url	https://v2.onlinejobs.ph
replacemyself_secret_key	Kk1WpgTMkc4wBQOqC5rqCssdLhACKrsJeTtO1ywUkT4=
app	Array ( [app] => Array ( [command] => Array ( [map] => Array ( [OnlineJobs\Mailer\Command\SendEmailCommand] => OnlineJobs\Mailer\Handler\SendEmailHandler [OnlineJobs\Mail\Command\SendEmailCommand] => OnlineJobs\Mail\Handler\SendEmailHandler [OnlineJobs\Mail\Command\QueueEmailPendingCommand] => OnlineJobs\Mail\Handler\QueueEmailPendingHandler [OnlineJobs\Mail\Command\QueueJobEmailPendingCommand] => OnlineJobs\Mail\Handler\QueueJobEmailPendingHandler [OnlineJobs\Mail\Command\QueueUnapprovedEmailCommand] => OnlineJobs\Mail\Handler\QueueUnapprovedEmailHandler [OnlineJobs\Mail\Command\ProcessEmailQueueCommand] => OnlineJobs\Mail\Handler\ProcessEmailQueueHandler [OnlineJobs\Mail\Command\PutJobseekerEmailOnHoldCommand] => OnlineJobs\Mail\Handler\PutJobseekerEmailOnHoldHandler [OnlineJobs\Purchase\Command\RealEstateVaCourseCommand] => OnlineJobs\Purchase\Handler\RealEstateVaCourseHandler [OnlineJobs\Test\Command\HelloCommand] => OnlineJobs\Test\Handler\HelloHandler ) [middleware] => Array ( ) ) [providers] => Array ( [0] => OnlineJobs\Bus\BusServiceProvider [1] => OnlineJobs\Database\DbServiceProvider [2] => OnlineJobs\Mailer\MailerServiceProvider [3] => OnlineJobs\Support\SupportServiceProvider [4] => OnlineJobs\Employer\ServiceProvider [5] => OnlineJobs\Jobseeker\ServiceProvider [6] => OnlineJobs\Mail\ServiceProvider [7] => OnlineJobs\Postal\ServiceProvider [8] => OnlineJobs\Queue\ServiceProvider [9] => OnlineJobs\Courier\ServiceProvider [10] => OnlineJobs\Job\ServiceProvider [11] => OnlineJobs\Purchase\ServiceProvider ) ) )
meta	Array ( [facebook] => Array ( [input] => 1 [connect] => 2 [timezone] => 3 [url] => 30 [id] => 31 [photo] => 32 [name] => 33 [email] => 34 [review] => 35 ) [trust] => Array ( [government_id] => 4 [utility_bill] => 5 [selfie_photo] => 6 [profile_picture] => 7 [phone_number] => 8 [facebook] => 9 ) [verify] => Array ( [profile_picture] => 10 [government_id] => 11 [selfie_photo] => 12 [utility_bill] => 13 [address] => 14 [name] => 15 [reviewed] => 16 [government_group] => 28 [address_group] => 29 [mobile] => 38 ) [address] => Array ( [complete] => 17 [room_unit_no] => 20 [house_no] => 21 [street] => 22 [subdivision] => 23 [barangay] => 24 [city] => 25 [province] => 26 [postcode] => 27 ) [reviewed] => Array ( [similar_names] => 1 ) [name] => 18 [phone] => 19 [sms_verification_code] => 36 [resend_verification_code] => 37 [address_read] => 39 [first_name] => 100 [middle_name] => 101 [last_name] => 102 [edit] => Array ( [government_id_group] => 40 [address_group] => 41 [mobile_group] => 42 ) [salary_re_entry] => 103 [id_proof_recalibrate] => 104 [email] => 44 [mobile_verification_type] => 45 )
honeypot	Array ( [name_field] => my_name [enabled] => 1 )

HTTP_ACCEPT	/
HTTP_USER_AGENT	Mozilla/5.0 AppleWebKit/537.36 (KHTML, like Gecko; compatible; ClaudeBot/1.0; +claudebot@anthropic.com)
HTTP_CONNECTION	Upgrade
SERVER_PORT	80
SERVER_NAME	v1.stage.onlinejobs.ph
REMOTE_ADDR	127.0.0.1
SERVER_SOFTWARE	Apache/2.4.58 (Ubuntu)
HTTP_ACCEPT_LANGUAGE
SCRIPT_NAME	/index.php
REQUEST_METHOD	GET
HTTP_HOST
REMOTE_HOST
CONTENT_TYPE
SERVER_PROTOCOL	HTTP/1.1
QUERY_STRING
HTTP_ACCEPT_ENCODING	gzip, br, zstd, deflate
HTTP_X_FORWARDED_FOR	216.73.216.49
HTTP_DNT

Klaviyo E-Mail Marketing Specialist | Flow Architecture, LTV Growth & Customer Reactivation

Please login or register as jobseeker to apply for this job.

TYPE OF WORK

SALARY

HOURS PER WEEK

DATE UPDATED

Why is this blurred?