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Job Title: Google Ads & Meta Ads Specialist

Please login or register as jobseeker to apply for this job.

: TYPE OF WORK

Gig

: SALARY

$100 per month

: HOURS PER WEEK

1

: DATE UPDATED

Apr 6, 2026

JOB OVERVIEW

Role Overview

We are seeking an experienced digital advertising specialist who will be responsible for managing and optimizing campaigns across both Google Ads and Meta Ads platforms. This role will focus on strategic planning, execution, and performance analysis of paid campaigns aimed at driving measurable results.

Responsibilities
1. Campaign Management & Execution
Create, manage, and optimize campaigns on Google Ads (Search, Display, Video, etc.) and Meta Ads (Facebook, Instagram, etc.).
Set up targeting parameters, budgets, and bidding strategies aligned with business goals.
Develop ad creatives, working closely with designers and content teams to ensure messaging is on brand and effective.
2. Platform Expertise & Tools Utilization
Leverage Google Analytics for in-depth website and campaign performance analysis.
Utilize Meta Insights and Meta Business Suite to track and optimize campaign performance across Meta platforms.
Monitor and report on key metrics such as CTR, CPC, CPA, ROAS, and overall campaign ROI.
3. PPC Expertise
Implement and refine pay-per-click (PPC) strategies to maximize efficiency and reach targets.
Continuously A/B test ad variations and landing pages for improved conversion rates.
4. Reporting & Insights
Produce regular reports detailing campaign performance and provide actionable insights to stakeholders.
Present findings and recommendations to enhance future campaign strategies.
Qualifications
Experience
Proven experience managing Google Ads and Meta Ads campaigns.
Strong understanding of PPC principles and hands-on experience with budget management and bidding strategies.
Technical Proficiency
Deep familiarity with Google Analytics, Google Ads (all formats), Meta Insights, and Meta Business Suite.
Competence in interpreting data and making data-driven decisions.
Analytical & Reporting Skills
Strong analytical skills, with the ability to interpret campaign data and translate it into actionable strategies.
Experience generating comprehensive reports and presenting insights clearly.
Soft Skills
Detail-oriented and able to manage multiple campaigns simultaneously.
Strong communication skills to collaborate with tea ---------- mbers and stakeholders.
What Success Looks Like

The ideal candidate will drive significant improvements in campaign performance and efficiency, ensuring a strong return on ad spend while continuously innovating strategies to meet business goals.

SKILL REQUIREMENT

Google Analytics Meta Pixel Google Ads

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Job Post	Reporter	Rank	Reason	Date

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LeafyLink

Job Title: Google Ads & Meta Ads Specialist

Please login or register as jobseeker to apply for this job.

TYPE OF WORK

SALARY

HOURS PER WEEK

DATE UPDATED

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