Instagram Marketing Manager / Content Distribution Lead

We are looking for an experienced Instagram Marketing Manager to take ownership of our Instagram content distribution, performance tracking, and day-to-day marketing operations.

This is a long-term position with significant responsibility. You will work closely with management and oversee both our posting team and editing team.

This is NOT an entry-level position. We are specifically looking for someone with strong, proven experience in Instagram growth, content distribution, account management, and performance analysis.

Your Responsibilities
Instagram Content Distribution

We create and test a high volume of Instagram accounts every day. Accounts that show strong performance are identified as winning accounts and handed over to our posting team.

You will be responsible for making sure that:

- Winning accounts are properly prepared before content distribution begins.
- The correct content from our Drive is distributed across the correct accounts.
- Every active account receives the required daily content.
- Posters consistently meet their minimum daily KPIs.
- There is always enough fresh content available for the posting team.
- Content distribution is organized and executed consistently across multiple influencers and accounts.

Instagram Algorithm & Account Health

You need to have a deep understanding of Instagram and its algorithm.

You should understand:

- What currently drives reach and engagement on Instagram.
- How Reels, Trial Reels, Carousels and Stories should be used effectively.
- Current Instagram trends and changes to the algorithm.
- Why accounts lose reach or get restricted, suspended or banned.
- How to minimize account risks while operating at scale.
- How to identify winning accounts and when an account should receive more attention.

You are expected to stay continuously up to date with changes to Instagram.

Data Tracking & Performance Analysis

Data is extremely important within our company.

You will track performance across different influencers, accounts and content formats to understand:

- Which content performs best.
- Which hooks and concepts generate the most reach.
- Which accounts are outperforming others.
- Which strategies should be scaled.
- Which strategies should be stopped or adjusted.
- What works differently for each individual influencer.

We use several CRM and tracking systems, and you will receive access to the systems required for your role.

You will also provide clear daily reports to management about account performance, content performance, team KPIs and important developments.

Content Quality Control

You will be responsible for maintaining a high quality standard across all Instagram content.

Before content is distributed, you should review the quality of:

- Reels
- Carousels
- Stories
- Hooks
- Text-on-screen
- Editing
- Overall visual quality

Low-quality content should not be posted. If something does not meet our standards, it should be rejected, removed or sent back to the editing team for improvement.

Managing the Editing Team:

You will work closely with and help manage our editing team.

Influencers regularly upload new raw content to our Drive. You are expected to stay up to date with new uploads and make sure the editing team turns this raw material into fresh content for distribution.

This includes creating and testing new TOS (Text on Screen) videos, hooks, concepts and variations based on the raw videos provided by our influencers.

Your goal is to ensure that every day there is enough fresh, high-quality content ready for every poster.

AI & Hybrid Content

We also work extensively with Higgsfield AI and other AI tools to create hybrid content for our real influencers.

You should be comfortable working in an AI-driven environment and thinking creatively about how AI can be incorporated into our content strategy.

You will have the opportunity to contribute ideas for:

- Viral content concepts
- AI/hybrid content
- New Reel formats
- Carousel concepts
- Hooks and TOS concepts
- Content testing strategies

What We're Looking For:

The ideal candidate:

- Has proven experience with Instagram marketing and organic growth.
- Has experience managing Instagram accounts at scale.
- Understands Instagram's algorithm and current best practices.
- Understands account health, restrictions, bans and risk prevention.
- Is highly analytical and comfortable working with performance data.
- Understands how to identify and scale winning content.
- Has experience managing or coordinating remote teams.
- Has strong quality-control standards.
- Can manage editors and posters effectively.
- Is highly organized and takes ownership of results.
- Communicates clearly with management.
- Understands short-form content, hooks, retention and viral content.
- Is comfortable working with AI-generated and hybrid content.
- Can operate in a fast-moving environment with a large number of accounts.
- If you have read this job post until the end start your application with the word: strawberry

Position:

Long-term opportunity

You will work closely with management and play an important role in our overall marketing operation.

You will have an editing team and posting team working under you, while management provides the strategy, resources and systems required to scale.

There are significant growth opportunities within the company for someone who consistently delivers strong results and demonstrates ownership.

We are not looking for someone who simply completes assigned tasks.

We are looking for someone who can take responsibility for the operation, analyze performance, manage the team, identify opportunities and continuously improve our Instagram marketing system.

Experienced candidates only.